Cloud computing and What It Means for Digital Marketing
Trends Assessment :Cloud Computing andWhat ItMeans for Digital Marketing MKTG 7546 GAYATRI SESHADRI
What is Cloud Computing? Cloud computing entrusts, typically centralized, services with your data, software, and computation on a published application programming interface (API) over a network.
Life before Cloud Computing Traditional business applications have always been very complicated and expensive. The amount and variety of hardware and software required to run them are daunting. Can IT department deploy the apps they need? What about small and mid sized businesses?
Cloud Computing : a better way The shared infrastructure means it works like a utility: You only pay for what you need, upgrades are automatic, and scaling up or down is easy. Cloud-based apps can be up and running in days or weeks, and they cost less. With a cloud app, you just open a browser, log in, customize the app, and start using it. Reference: Apple iCloud Harmony
Impact to the World of Business: Cloud Computing may be the greatest gift to digital marketers as they (we) are now able to market and evangelize every part of the value chain that the customer would interact with. Given the nature of an online environment, those same customers will be sure to make use of their social circles and share their experience of each step of the process
Real Life Case 1: SunTrust Banks uses the Service Cloud from SalesForce. Having sales and service on the same platform has been really beneficial to SunTrust because it gives then one view of the clients.
Real Life Case 2: Netflix made what looked like a peculiar choice: the DVD-by-mail Company decided that over the next two years, it would move most of its Web technology — customer movie queues, search tools and the like — over to the computer servers of one of its chief rivals, Amazon.com.
Potential Applications in OtherIndustries : • Governments are increasingly recognizing that the adoption of cloud could dramatically reduce the cost of delivering services. • Only 10 percent of government agencies overall IT expenditures are allocated to cloud in 2011. • By the end of 2012, this figure is anticipated to more than double to 28 percent. • Nearly one-third of healthcare sector decision makers said they are using cloud applications, and 73% said they are planning to move more applications to the cloud, according to a recent report by Accenture
How will Digital Marketing benefit? Having precise, real-time data has greatly improved customer relationship management. With each individual customer’s data being automatically input, the overall sales data for the business is instantly reflected and available on-demand. The accurate and readily available data streamlines sales and marketing operations overall, and therefore the implementation of these sales and marketing strategies can occur more quickly, resulting in rapid responsiveness to the market. Rapid responsiveness creates more competition in the marketplace. As a result, businesses must compete with cloud computing solutions in order to stay afloat with technological advances in the marketplace, and therefore, survive.