Delivering the right information, to the right people, at the right time in the B2B buying process is critical for persuading buyers to purchase your solution.
But what if your marketing and sales efforts are built on false assumptions about what’s important to buyers and how they make their purchasing decision?
What if you discovered that 70% of your marketing budget and 40% of your sales efforts were NOT being spent in places that actually influence the buying decision? What would be the reaction of your CEO and CFO?
Don’t think that’s likely? Well, that’s EXACTLY what one company discovered after interviewing their customers.
Find out how to make more informed marketing and sales decisions and gain a competitive advantage by interviewing buyers and capturing deep insights into what matters most to them.