What Richard Branson Can Teach Recruiters About Social Media

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OK I admit it I am a huge Richard Branson fan.
I know I have mentioned him before-mind you he is a multi-millionaire and pretty successful, so worth listening to don’t you think?

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What Richard Branson Can Teach Recruiters About Social Media

  1. 1. GSR2R What Richard Branson Can Teach Recruiters About Social Media
  2. 2. What Richard Branson Can Teach Recruiters About Social Media OK I admit it I am a huge Richard Branson fan. I know I have mentioned him before-mind you he is a multi-millionaire and pretty successful, so worth listening to don‟t you think?
  3. 3. What Richard Branson Can Teach Recruiters About Social Media Back to Richard. I am an avid reader of blogs, tips, and advice on recruitment and generally how to be a worthwhile human being. Last week I was browsing on line and discovered some ideas on using social media from the man himself. Well, maybe his team!? Anyway they made sense and it made me wonder how this can translate in the context of social media for recruitment consultants.
  4. 4. What Richard Branson Can Teach Recruiters About Social Media As a well-known recruitment to recruitment agency based in London we talk to a lot of savvy recruiters who are always looking for new and different ways to stand out when they go for new roles. Bringing knowledge and skills on social media might just be one of them. With that aim in mind here are some ideas on how to use social media translated for recruiters.
  5. 5. What Richard Branson Can Teach Recruiters About Social Media 1. Tell stories We all love stories, it is wired into us from birth. Going back over twenty thousand years stories are how we communicated with each other in our bijous caves. Paintings dating back thousands of years were discovered and point to how we communicated with each other. All well and good though why do they work?
  6. 6. What Richard Branson Can Teach Recruiters About Social Media Researchers in Spain discovered that when we are being told stories various parts of our brain are activated that never light up when we are watching a boring power point presentation. So start sharing and telling stories on social media and watch the magic start to happen. Send a link to a post on your website; with today‟s technology that is pretty easy to do. Every recruiter has hundreds of stories to share.
  7. 7. What Richard Branson Can Teach Recruiters About Social Media 2. Don’t use social media as just another job board Before you shout; “rubbish” hear me out. Social media and particularly social networks are great ways to „engage‟ with potential clients and candidates.
  8. 8. What Richard Branson Can Teach Recruiters About Social Media There is a saying when it comes to doing business with anyone in today‟s new economy, people need to get to know you first, then they like you then trust happens and only then are they more likely to „buy you‟ or your recruitment company.
  9. 9. What Richard Branson Can Teach Recruiters About Social Media By just posting jobs this won‟t happen. Nobody likes to feel pressured all the time. Recruiters that just post jobs and nothing else are surrounded by a terrible smell; it‟s called desperation and the best clients and candidates can sense it a mile off. Yes post jobs, just make sure you post other content as well.
  10. 10. What Richard Branson Can Teach Recruiters About Social Media 3. Choose Twitter your channel-LinkedIn, Facebook, For many of us LinkedIn is our main social networking marketing channel. It makes sense to stake your claim there. Twitter is on the rise now as a serious business tool.
  11. 11. What Richard Branson Can Teach Recruiters About Social Media Refer to number 2 here please! The minute I connect with you don‟t say;” please like my facebook page or check out our job board”. I am an open recruiter who is used to getting pitched and that approach turns me off totally. Many clients and candidates will be switched off by that approach, so think about how you start the communication piece on Twitter.
  12. 12. What Richard Branson Can Teach Recruiters About Social Media What about facebook? It depends on your market. I know of quite a few recruitment companies that are rocking it on facebook. Why? Because that is where their market it is. Next steps then. Think before you post and have a plan; it really is worth your time.
  13. 13. For more information on Social Media Recruitment please contact hello@gsr2r.com
  14. 14. http://gsr2r.com

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