Talk through eachImagine you are a non-MNO and you want to get into mobile money. Which of these, with enough money, can be built? 1, 2, but not 3!But...... CLICK........... One of these assets in in peril.
Seema Desai<br />MMU Director<br />Mobile Money for the Unbanked ProgrammeWorking Group – 27th June 2011, Singapore<br />
June 2011: Over 100 live deployments in MMU markets<br />MMU Phase I launch<br />
Three assets position MNOs to offer mobile money<br />
MMU best practices – toolkits, handbooks, case studies<br />Handbook: How to build, incentivize and manage agent networks<br />Handbook: How to drive customer usage of mobile money<br />Deep-dive on profitability: “Is there really any money in mobile money?”<br />Pricing and commissions webinar<br />How to create successful bank-MNO relationships<br />Agent networks training videos<br />Case studies<br />SMART Money and G-Cash<br />True Money<br />Zain Zap<br />Tigo Paraguay<br />Celpay Zambia<br />
This business only works at scale; and to get there requires upfront investment<br />
Summary<br />Learn from existing best practices – embed them well, and innovate where necessary<br />Invest appropriately – mobile money requires high upfront capital investment to succeed<br />Encourage positive regulatory change – work with regulators to create an environment in which mobile money services can reach low income customers in a sustainable way<br />