The mobile money dashboard: Key performance indicators every mobile money manager should track<br />Neil Davidson and Paul...
Aggregate volume and value<br /> Transactions per month<br />
Customer base<br />Cumulative customers<br />
Customer engagement (1/2)<br />Transactions per customer per month<br />Average balance per agent (end of month)<br />
Customer engagement (2/2)<br />
Agent engagement (1/2)<br />Cash-ins & Cash-outs per agent<br />Average e-money balance per agent<br />
Agent engagement (2/2)<br />
Customer/agent balance<br />Active customers per agent<br />Cumulative number of agents<br />
How can I use it?<br />
Q&A<br />
Q&A<br />Unanswered questions?<br />Send them to:<br />e-mail<br />mmu@gsm.org<br />SMS<br />+60123211275<br />(include yo...
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Mobile Money Dashboard

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Mobile Money Dashboard

  1. 1. The mobile money dashboard: Key performance indicators every mobile money manager should track<br />Neil Davidson and Paul Leishman<br />October 2010, Kuala Lumpur<br />
  2. 2. Aggregate volume and value<br /> Transactions per month<br />
  3. 3. Customer base<br />Cumulative customers<br />
  4. 4. Customer engagement (1/2)<br />Transactions per customer per month<br />Average balance per agent (end of month)<br />
  5. 5. Customer engagement (2/2)<br />
  6. 6. Agent engagement (1/2)<br />Cash-ins & Cash-outs per agent<br />Average e-money balance per agent<br />
  7. 7. Agent engagement (2/2)<br />
  8. 8. Customer/agent balance<br />Active customers per agent<br />Cumulative number of agents<br />
  9. 9. How can I use it?<br />
  10. 10. Q&A<br />
  11. 11. Q&A<br />Unanswered questions?<br />Send them to:<br />e-mail<br />mmu@gsm.org<br />SMS<br />+60123211275<br />(include your name)<br />or<br />

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