MMU Introduction

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MMU Introduction

  1. 1. Mobile Money for the Unbanked Working Group<br />Seema Desai, MMU Director<br />October 2010, Kuala Lumpur<br />
  2. 2. Our Goal<br />“<br />By 2012, the MMU initiative will have made mobile money services available to 20 million new unbanked customers living under 2 USD per day. Mobile money will be considered mainstreambusiness for mobile operators, be extensively available to those who have been previously unbanked, and extend the reach and reduce the cost of formal financial services such as savings, insurance and credit<br />”<br />
  3. 3. The MMU Team<br />Paul Leishman<br />MMU Manager<br />Seema Desai<br />MMU Director<br />Andrew Zerzan<br />MMU Regulatory Director<br />Neil Davidson<br />MMU Manager<br />Maha Khan<br />MMU Coordinator<br />Camilo Tellez<br />MMU Analyst<br />
  4. 4. MMU in Asia<br />MMU Grantees<br />MMU Opportunity<br />“Over 60% of the world’s population lives in Asia .. “<br />
  5. 5. Phases of MMU<br />4. Develop new products and business models<br />4<br />Impact<br />3. Embed best practices<br />3<br />2. Develop best practice guides, case studies<br />2<br />1. Understand the industry’s needs<br />1<br />October 2010<br />5th MMU Working Group<br />February 2009<br />MMU Launch<br />
  6. 6. MMU Fund Portfolio<br />Afghanistan<br />Bangladesh<br />Pakistan<br />Qatar<br />Cote D’Ivoire<br />West Africa<br />Philippines <br />Kenya<br />Cambodia<br />India<br />Cameroon<br />Thailand<br />Fiji<br />Sri Lanka<br />Uganda<br />Tanzania<br />East Africa<br />Brazil<br />Indonesia<br />
  7. 7. Deployment Design<br /><ul><li>Team
  8. 8. Agent Network</li></ul>MMU Deployment Framework<br />Pricing<br /><ul><li>Structure
  9. 9. Abuse Assessment</li></ul>Marketing<br /><ul><li>Branding
  10. 10. Promotion and Timing</li></ul>Market Mapping<br /><ul><li>Opportunity Assessment
  11. 11. Regulatory Assessment</li></ul>Partnership Development<br /><ul><li>Bank Partnerships
  12. 12. Tech Partnerships</li></li></ul><li>More Interactive …. <br />Marketing breakout session<br />KYC training<br />“Barcamp” style session<br />Q&A<br />Unanswered questions?<br />Send them to:<br />e-mail<br />mmu@gsm.org<br />SMS<br />+60123211275<br />(include your name)<br />or<br />
  13. 13. Thank you, terimakasih!<br />

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