The Lawyer's Guide to Marketing on the Internet

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Greg Siskind's slides from his presentation at the ABA Techshow in Chicago - March 22, 2007

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The Lawyer's Guide to Marketing on the Internet

  1. 1. Internet Marketing - 2007 Greg Siskind – [email_address]
  2. 2. The Overall Goal <ul><li>Make SSB into the nation’s best known immigration law firm by delivering fast and useful content online and using the web to help promote legislative advocacy efforts showing SSB not only helps clients comply with the law, but actually can help shape their legal environment. </li></ul>
  3. 3. Who is your target audience? <ul><li>Existing clients </li></ul><ul><li>Potential clients </li></ul><ul><li>Referring attorneys </li></ul><ul><li>Other attorneys in your firm </li></ul><ul><li>Journalists </li></ul><ul><li>Government and court officials </li></ul><ul><li>Law students and other potential hires </li></ul><ul><li>MINE YOUR DATA </li></ul>
  4. 4. Publishing <ul><li>Your web site </li></ul><ul><li>Syndicated content </li></ul><ul><li>Email newsletters </li></ul><ul><li>Blogging </li></ul>
  5. 5. Choosing Content <ul><li>Breaking news </li></ul><ul><li>Analytical articles </li></ul><ul><li>Articles from lawyers at other firms and companies </li></ul><ul><li>Advocacy </li></ul><ul><li>Promotional content </li></ul><ul><li>Contact information </li></ul>
  6. 6. Targeted Email Campaigns <ul><li>ACT! </li></ul><ul><li>Client and Industry Groups </li></ul><ul><li>Graphical Mail Templates </li></ul>
  7. 7. New Content Directions <ul><li>Portals </li></ul><ul><li>Webinars </li></ul><ul><li>Podcasting </li></ul><ul><li>Youtube </li></ul><ul><li>Slideshare </li></ul><ul><li>Visalaw International </li></ul>
  8. 8. Thanks! <ul><li>Greg Siskind </li></ul><ul><li>Siskind Susser Bland, P.C. – Immigration Lawyers </li></ul><ul><li>901-682-6455 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.visalaw.com </li></ul>

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