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Tba Legal Tech 2008


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Greg Siskind's presentation at the 2008 Tennessee Bar Association Legal Tech meeting.

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Tba Legal Tech 2008

  1. 1. Internet Marketing 2.0: Webinars, Blogging and Podcasts <ul><li>Law Tech 2008 – TennBarU and TBA Law Office Technology Section </li></ul><ul><li>February 22, 2008 </li></ul><ul><li>Greg Siskind ( [email_address] ) </li></ul>
  2. 3. The Lawyer Blogger <ul><li>Efficiencies (faster way to get news out, can link to other content on the web) </li></ul><ul><li>RSS feeds and email </li></ul><ul><li>Search engines </li></ul>
  3. 4. BLOGS – The Pluses <ul><li>Extremely effective way market a niche practice, or promote firm news </li></ul><ul><li>Very easy to use software that can be updated quickly and easily </li></ul><ul><li>Content easier to generate quickly </li></ul><ul><li>Search engines like them </li></ul><ul><li>Good way to recycle content – articles, powerpoints, video and audio files </li></ul>
  4. 5. BLOGS – The Minuses <ul><li>Easily become stale without regular attention </li></ul><ul><li>Not a substitute for writing articles (though the two complement each other) </li></ul><ul><li>Tougher to monitor and requires training and trust </li></ul><ul><li>Lack of formality might not fit image of a firm </li></ul><ul><li>Not always easy to come up with news in very narrow subject-matter web sites </li></ul>
  5. 6. My Blogs <ul><li>The big blog – news and opinion at </li></ul><ul><li>Visalaw blog – PR-oriented (news articles, announcements, etc.) </li></ul><ul><li>Health Care Immigration </li></ul><ul><li>Fashion, Arts Sports Immigration </li></ul><ul><li>Employer Immigration Compliance </li></ul><ul><li>Technotes – Gadgets and tech for lawyers </li></ul>
  6. 7. Setting up a Blog <ul><li>The major providers – Blogger, Typepad, LiveJournal (all free) or Movable Type, Wordpress or Textpattern (not free, but cheap) </li></ul><ul><li>RSS and blog feeds </li></ul><ul><li>Major feed services – Bloglines , Newsgator, Yahoo!, Rojo, Newsburst </li></ul>
  7. 8. What to Put on Your Blog <ul><li>Keep it short </li></ul><ul><li>Link to articles, cases, regs, legislation, other web sites, etc. </li></ul><ul><li> </li></ul><ul><li>YouTube </li></ul><ul><li>Add graphics when you can </li></ul><ul><li>Mobile blogging </li></ul>
  8. 9. Podcasting <ul><li>What is a podcast? (hint: you don’t need an iPod) </li></ul><ul><li>Why should I podcast? </li></ul><ul><ul><li>Informal way to share expertise </li></ul></ul><ul><ul><li>Shows you’re cutting edge </li></ul></ul><ul><ul><li>Closet performer </li></ul></ul><ul><ul><li>Some people are more comfortable speaking than reading </li></ul></ul><ul><ul><li>Good way to recycle presentations </li></ul></ul><ul><li>Why not to podcast </li></ul><ul><ul><li>Not suited for radio </li></ul></ul><ul><ul><li>Scripting is a lot of work </li></ul></ul><ul><ul><li>Editing and mixing a pain </li></ul></ul><ul><ul><li>Sticking with it (podfading) </li></ul></ul>
  9. 10. Setting Up A Podcast <ul><li>What equipment do I need? </li></ul><ul><ul><li>External </li></ul></ul><ul><li>What software do I need? </li></ul><ul><ul><li>Podcast Station or Audacity for the mixing </li></ul></ul><ul><ul><li>Podcast host – Hipcast, etc. </li></ul></ul><ul><li>The content </li></ul><ul><ul><li>Multiple voices are better (interviews are good) </li></ul></ul><ul><ul><li>Short is better than long </li></ul></ul><ul><ul><li>Recycle seminars </li></ul></ul>
  10. 11. Publicizing Your Podcasts <ul><li>Tell your clients, friends, colleagues </li></ul><ul><li>Announce it regularly on your web site and in your newsletters </li></ul><ul><li>RSS </li></ul><ul><li>Link your podcasts in your blog </li></ul><ul><li>iTunes and podcast services </li></ul>
  11. 12. Webinars <ul><li>What is a webinar? </li></ul><ul><li>Providers – Webex, GotoMeeting, Dimdim, Zoho </li></ul><ul><li>YouTube </li></ul><ul><li>Content strategies </li></ul><ul><ul><li>Client training </li></ul></ul><ul><ul><li>Educational programming for prospective clients </li></ul></ul><ul><li>Voice – consider teleconference service ( ) or via web </li></ul><ul><li>Recording </li></ul>
  12. 13. Social Networks <ul><li>- Facebook, LinkedIn, XING </li></ul><ul><li>Clients, colleagues, family </li></ul><ul><li>Prudence </li></ul>