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Aba Marketing Program 2 Dc


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Aba Marketing Program 2 Dc

  1. 1. TECHNOLOGY MARKETING: BLOGS, PODCASTS AND WEBINARS Greg Siskind [email_address] 901-682-6455
  2. 2. BLOGS – The Pluses <ul><li>Extremely effective way market a niche practice, or promote firm news </li></ul><ul><li>Very easy to use software that can be updated quickly and easily </li></ul><ul><li>Content easier to generate quickly </li></ul><ul><li>Search engines like them </li></ul><ul><li>Good way to recycle content – articles, powerpoints, video and audio files </li></ul>
  3. 3. BLOGS – The Minuses <ul><li>Easily become stale without regular attention </li></ul><ul><li>Not a substitute for writing articles (though the two complement each other) </li></ul><ul><li>Tougher to monitor and requires training and trust </li></ul><ul><li>Lack of formality might not fit image of a firm </li></ul><ul><li>Not always easy to come up with news in very narrow subject-matter web sites </li></ul>
  4. 4. My Blogs <ul><li>The big blog – news and opinion at </li></ul><ul><li>Visalaw blog – PR-oriented (news articles, announcements, etc.) </li></ul><ul><li>Health Care Immigration </li></ul><ul><li>Fashion, Arts Sports Immigration </li></ul><ul><li>Technotes – Gadgets and tech for lawyers </li></ul>
  5. 5. Podcasts <ul><li>Essentially, just a new way to deliver audio content </li></ul><ul><li>The home movie problem – use scripting and professional recording </li></ul><ul><li>Podcasts can instead be an effective way to repackage recorded speeches and presentations; be careful about radio shows </li></ul>
  6. 6. Podcast tips <ul><li>Keep the audio short. 15-30 minutes is probably ideal and consider breaking up longer recordings in to multiple podcasts with perhaps a brief introduction to each part. </li></ul><ul><li>Audio quality matters – the home movie problem. </li></ul><ul><li>Get your Podcast listed in major Podcast directories. </li></ul><ul><li>Advertise the existence of your Podcast on your home page, blogs (including embedding) and other materials. Send clients email announcements </li></ul>
  7. 7. Webinars <ul><li>Great alternative to presenting live programs </li></ul><ul><li>Interactive </li></ul><ul><li>Webcam integration </li></ul><ul><li>Audio component – streaming or teleconference </li></ul><ul><li>Software prices plunging – to zero! ( , ) </li></ul>
  8. 8. Thanks <ul><li>Contact Details at </li></ul><ul><li> </li></ul>