5 SEO Mistakes

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Presentation for the Web Startup School at Houston Technology Center

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5 SEO Mistakes

  1. 1. 5 SEO Mistakes ...that make me cringe.
  2. 2. Self-Centered Marketing
  3. 3. Is your homepage EYE CANDY or is it the REAL DEAL
  4. 4. KILLING your chances of being FOUND
  5. 5. Don’t make me WAIT forever
  6. 6. 2 Lack of Structure
  7. 7. Which one is your REAL address?
  8. 8. Why use LONG URLs when you can be CONCISE?
  9. 9. Everyone needs a map to find the RIGHT WAY
  10. 10. Good tailors will find the CUSTOM FIT
  11. 11. REDIRECT to where they need to go
  12. 12. 3 Lack of Substance
  13. 13. Stop carbon COPYING others
  14. 14. Don’t make me search for VALUABLE CONTENT
  15. 15. <h1> mp any<title> Cl ick Co Click here name he of... re Photo ... k to L in Tell me what’s Im IMPORTANT ag eH not what I already know ead ing s
  16. 16. 4 Thinking Popularity Is Everything
  17. 17. Don’t assume all INBOUND links are RELEVANT
  18. 18. Why BUY THE COW when you can get MILK FOR FREE
  19. 19. 5 Social Media Ignorance
  20. 20. Got FEEDS?
  21. 21. Ignoring SOCIAL MEDIA is not an option
  22. 22. 6 Set It And Leave It Attitude
  23. 23. Guliz Sicotte Director of Client Services Pop Labs, Inc. www.poplabs.com Twitter: www.twitter.com/gsicotte Facebook: www.facebook.com/gsicotte

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