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TODAY’S PRESENTER
➢Crystal Wiltshire
➢Influencer & Social Media Manager
➢Nearly 10 years experience in digital
marketing
➢...
Get Your Brand Heard
➢ What is social amplification and why is it important to your brand’s strategy
➢ How to identify and...
What is Social Amplification
➢ Using social marketing channels to increase word-of-mouth exposure
➢ Getting your message p...
How far can the message spread?
1:1 Engagement
Keywords
Earned
Content
Social Media &
Mobile
Owned
Content
Optimized
Conte...
How to Promote Social Amplification
➢ Encourage employees and brand partners to share content and messaging
socially
➢ Ide...
Influencer Marketing
➢ Influencers are individuals who have the power to impact the purchase and
engagement decisions of o...
Paid vs. Organic Influencers
➢ Organic influencers are individuals who have built an authority within your
industry or wit...
Working With Influencers
Paid Influencers
➢ Build a relationship with each influencer to ensure that they are the right
fi...
Working With Influencers
Organic Influencers
➢ Build a relationship with each influencer to ensure that they are the right...
What are Digital Events
➢ Organized gatherings of people who are not in the same physical location, but
rather connected t...
Types of Digital Events
➢ Webinars/Webcast
➢ Podcasts
➢ Online Conferences
➢ Seminars
➢ Social Parties
○ Twitter Chats/Par...
Digital Events Management
➢ Decide if your event will be for current clients, prospects or entire target market
➢ Clearly ...
What is Promotions Management
➢ Using promotional items and campaigns to increase
the exposure of your brand and messaging...
Merging Digital and Offline Promotions
➢ Digital events can be used to promote your brand’s upcoming offline event
○ Menti...
Leveraging Influencers for Events &
Promotions
Bringing it all together:
➢ You can maximize your social amplification effo...
Thank You!
Questions?
Webinar: Using Social Amplification to Get Your Brand Heard
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Webinar: Using Social Amplification to Get Your Brand Heard

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In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.

We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing

Published in: Social Media
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Webinar: Using Social Amplification to Get Your Brand Heard

  1. 1. TODAY’S PRESENTER ➢Crystal Wiltshire ➢Influencer & Social Media Manager ➢Nearly 10 years experience in digital marketing ➢Blogger & Social Media Addict ➢Social Influencer for Brands, such as Disney, Fisher-Price, Sears, etc.
  2. 2. Get Your Brand Heard ➢ What is social amplification and why is it important to your brand’s strategy ➢ How to identify and engage influencers ➢ Using digital events to build your brand authority and drive user engagement ➢ How to manage promotions properly for social marketing
  3. 3. What is Social Amplification ➢ Using social marketing channels to increase word-of-mouth exposure ➢ Getting your message promoted/amplified through employees, customers, industry partners, fans and influencers ➢ Each individual sharer extends your messaging to their personal network, who can then promote it to their network and so on ➢ Builds your authority, increases social signals and improves brand awareness
  4. 4. How far can the message spread? 1:1 Engagement Keywords Earned Content Social Media & Mobile Owned Content Optimized Content Amplify1 Amplify2 Digitally Aligned Content Strategy Amplify3 Backlinks 1: Many Grow your community
  5. 5. How to Promote Social Amplification ➢ Encourage employees and brand partners to share content and messaging socially ➢ Identify industry related conversations and peers to engage with through social media channels ➢ Influencer marketing - identify paid and organic influencers ➢ Paid content amplification - boosted/sponsored posts on social media
  6. 6. Influencer Marketing ➢ Influencers are individuals who have the power to impact the purchase and engagement decisions of others due to their perceived authority within a particular topic ➢ Brand influencers are individuals who have an audience that aligns with your target market ➢ Influencer marketing is developing a strategy to engage and build relationships with influencers and create campaigns that they may participate in
  7. 7. Paid vs. Organic Influencers ➢ Organic influencers are individuals who have built an authority within your industry or with your audience and may have a genuine interest in your brand, products or services ○ Trade publications ○ Journalists ○ Industry thought leaders ➢ Paid influencers have also built an authority within your industry and audience and will review and/or promote your brand, product or services to their network for a set compensation ○ Professional bloggers ○ Social only influencers
  8. 8. Working With Influencers Paid Influencers ➢ Build a relationship with each influencer to ensure that they are the right fit for your brand ➢ Give influencers as much detail as possible - Consider creating an Influencer Toolkit to outline campaign, brand and product details and include logos, images, etc ➢ Consider an ambassador badge ➢ Most influencers live by a rule to give honest opinions - paying an influencer does not guarantee a positive review ➢ Track results - unique URLs to each influencer, tracking their content as off-site pages, social engagement by influencer, etc
  9. 9. Working With Influencers Organic Influencers ➢ Build a relationship with each influencer to ensure that they are the right fit for your brand ➢ Be engaging with the influencer to help nurture a mutually positive relationship ○ Create Facebook lists and Twitter lists to pay closer attention to your influencers ➢ Give influencers as much information and support as they require, but do not bombard them unnecessarily ➢ Track any content organic influencers create for you through off-site pages
  10. 10. What are Digital Events ➢ Organized gatherings of people who are not in the same physical location, but rather connected through a common space online ➢ Typically used to share knowledge, tips, ideas, etc, with like-minded individuals ➢ Can help build your brand’s authority within your industry, generate leads and increase brand awareness ➢ Digital campaigns can also be created around offline events, to increase the event’s exposure using your online network through social coverage ○ Company Events ○ Tradeshows ○ Local Community Events
  11. 11. Types of Digital Events ➢ Webinars/Webcast ➢ Podcasts ➢ Online Conferences ➢ Seminars ➢ Social Parties ○ Twitter Chats/Parties ○ Facebook Parties ○ Google+ Hangouts
  12. 12. Digital Events Management ➢ Decide if your event will be for current clients, prospects or entire target market ➢ Clearly outline the topic(s) and agenda that will be covered ➢ Use email and social tools to invite attendees ➢ For target market events, consider using influencers to drive attendance and engagement
  13. 13. What is Promotions Management ➢ Using promotional items and campaigns to increase the exposure of your brand and messaging ➢ Digital Promotion Campaigns ○ promo codes ○ hashtags ○ digital giveaways ➢ Offline Promotional Materials ○ creative swag ○ promotional collateral ○ physical giveaways ➢ Less is more! Do not over use hashtags, giveaways, promo items
  14. 14. Merging Digital and Offline Promotions ➢ Digital events can be used to promote your brand’s upcoming offline event ○ Mentioning booth # and giveaway details for tradeshow your company will be exhibiting at ○ Create digital promo images/content to promote offline event ➢ Offline collateral can be used to help extend the reach of your digital promotional efforts ○ Include brand hashtags and social handles on printed collateral and promo items ○ Create physical promotional materials to promote larger digital events, such as online conferences, regular webinars, etc
  15. 15. Leveraging Influencers for Events & Promotions Bringing it all together: ➢ You can maximize your social amplification efforts by utilizing organic and paid influencers for your digital/offline events and promotional efforts ➢ Establish a process for engaging influencers based on the strategy you have developed 1. Create a comprehensive outline of your campaign (event & promo) 2. Inform influencers of the promotional efforts for the campaign 3. Have influencers use promotional efforts to promote digital/offline events
  16. 16. Thank You! Questions?

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