A COMMITMENT TO SUSTAINABILITY CAN BE A REAL SOURCE OF VALUE FOR
YOUR ORGANIZATION
Least Green Most Green
“Green shoppers ...
“The best players have succeeded in
harnessing their “greenness” as a real
competitive weapon leading to:
-a path to leane...
Does your company’s current strategy move sustainability from your Legal and PR
departments to your sales driving front li...
100% Surveyed
78% Know what a
Green Product is
42% Looking for
Green
28% Saw Green
Products
11% Bought
Green
97 % Would Bu...
We make becoming
sustainable attainable
We’ve assembled an experienced
team of bright, passionate, truly
innovative people...
Our approach is straightforward & highly effective
-What does sustainability currently mean at your company?
-what do you ...
Is sustainability incorporated in to your strategic planning and budgeting processes?
Do you have specific, metric-driven ...
Are you currently selling “green” products? How are they performing? How should they be
performing?
Does your category man...
Is your corporate brand and your sustainability messaging in sync?
How are you perceived by your stakeholders, customers, ...
Are you satisfied with your answers to these questions? Do you need help
answering them? or do you have others?
prioritize...
12303 Airport Way
Suite 200
Broomfield, Colorado USA 80020
303-327-1538 – phone
lgraham@theblueplanetgroup.com
www.theblue...
Blue Planet Group Intro
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Blue Planet Group Intro

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Introduction to the Blue Planet Group - a consulting firm specializing in helping companies around the world maximize their financial returns on sustainability initiatives

sustainability is all we do

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Blue Planet Group Intro

  1. 1. A COMMITMENT TO SUSTAINABILITY CAN BE A REAL SOURCE OF VALUE FOR YOUR ORGANIZATION Least Green Most Green “Green shoppers buy more and buy more often than other consumers.” Deloitte Retail Sustainability Study 93% of consumers believe a company being “green” is an important part of their purchasing decision. 2009 Grail Research
  2. 2. “The best players have succeeded in harnessing their “greenness” as a real competitive weapon leading to: -a path to leaner operations -greater market share -more attractive brands” -Boston Consulting Group-
  3. 3. Does your company’s current strategy move sustainability from your Legal and PR departments to your sales driving front lines? You do have a strategy, right?
  4. 4. 100% Surveyed 78% Know what a Green Product is 42% Looking for Green 28% Saw Green Products 11% Bought Green 97 % Would Buy Green Source: Deloitte Consulting LLP, Retail Sustainability Study – Green Insights Unaware - 12.1% Unsure – 32% Influenced – 32.4% Proactive – 20.7% Committed 2.3% Now unquestioned expectation that all consumers will embrace some shade of green behavior in day-to-day life Does your brand tell the story of your commitment towards more sustainable practices? Is anyone listening? How do you Know? What stories are your customers telling about you?
  5. 5. We make becoming sustainable attainable We’ve assembled an experienced team of bright, passionate, truly innovative people BPG works with or within your organization to define which actions & attributes will be most meaningful to your customers Our motives are simple Help lead the way towards change Reduce the negative impacts business has on society & the environment Improve the financial performance of our clients
  6. 6. Our approach is straightforward & highly effective -What does sustainability currently mean at your company? -what do you want It to mean? How will you get there? -How will you know when you’ve succeeded? The “How” You Do It Strategy, Planning & Process The “How” You Do It Strategy, Planning & Process The “What” You Do Products & Services The “What” You Do Products & Services The “Who” You Are Brands, Messaging & Customers The “Who” You Are Brands, Messaging & Customers
  7. 7. Is sustainability incorporated in to your strategic planning and budgeting processes? Do you have specific, metric-driven ROI targets for sustainability initiatives? Are you integrating sustainability in to everyday business processes? Is your management team held accountable for specific objectives around sustainability? Have you factored in quick wins to create momentum and buy-in across the organization? The “How” You Do It Strategy, Planning & Process The “How” You Do It Strategy, Planning & Process “Hope is not a strategy” -Rick Page
  8. 8. Are you currently selling “green” products? How are they performing? How should they be performing? Does your category management specifically address “green”? Are you selling to “the” green customer or multiple green segments? Do you have a plan to measure and “score” your current suppliers and products? What about corrective actions? Are you prepared to remove suppliers and/or products for poor performance/low standards? When? Are you reducing the environmental impacts of your packaging? Supply chain? How much have you saved? How much do you want to save? “Awareness and choice – not price – are the most powerful levers for increasing sales of green products.” Boston Consulting Group The “What” You Do Products & Services The “What” You Do Products & Services
  9. 9. Is your corporate brand and your sustainability messaging in sync? How are you perceived by your stakeholders, customers, competitors, financial community? How do these perceptions align with your actions? What about your product brands? Are there specific “green” offerings? the same as your competition? If Proprietary product brands exist, how do you communicate their value? Do your customers agree? Do they reward you with greater loyalty? Are you at risk of greenwashing? Wait, what’s greenwashing? “A recommendation would make 71% of people more comfortable with a product, more so than advertising (15%) or even personal experience (63%). -MediaLab The “Who” You Are Brands, Messaging & Customers The “Who” You Are Brands, Messaging & Customers
  10. 10. Are you satisfied with your answers to these questions? Do you need help answering them? or do you have others? prioritize strategic initiatives, plan successful implementations, and manage the tactics you need discover your unique points of difference and leverage them to achieve measurable, improved results develop and introduce solutions that are scalable, relevant and meaningful to consumers Blue Planet Group can help… The “How” You Do It Strategy, Planning & Process The “How” You Do It Strategy, Planning & Process The “What” You Do Products & Services The “What” You Do Products & Services The “Who” You Are Brands, Messaging & Customers The “Who” You Are Brands, Messaging & Customers
  11. 11. 12303 Airport Way Suite 200 Broomfield, Colorado USA 80020 303-327-1538 – phone lgraham@theblueplanetgroup.com www.theblueplanetgroup.com

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