2014 Cookie Training

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Everything you need to know about Girl Scout Cookies & GSGWM for 2014!

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  • Cookies Live! Back by popular demand. And how!From the land of caramel waterfalls and the home of big ideas. Where buttery breezes blow and chocolate and peanut butter play all day…You’re invited to Girl Scout Cookie WonderlandHere’s your ticket! Tour the most magical bakery in the world!National web event on Jan. 11, 2014Girls will learn exactly How! they can bring their dreams to life.
  • Troop leader gives access.Council sets up pricing/product.Changes can be made to the girl after she is added.No push to eBudde.Fresh look updated screens.
  • Troop leader gives access.Council sets up pricing/product.Changes can be made to the girl after she is added.No push to eBudde.Fresh look updated screens.
  • Troop leader gives access.Council sets up pricing/product.Changes can be made to the girl after she is added.No push to eBudde.Fresh look updated screens.
  • Troop leader gives access.Council sets up pricing/product.Changes can be made to the girl after she is added.No push to eBudde.Fresh look updated screens.
  • Troop leader gives access.Council sets up pricing/product.Changes can be made to the girl after she is added.No push to eBudde.Fresh look updated screens.
  • Troop leader gives access.Council sets up pricing/product.Changes can be made to the girl after she is added.No push to eBudde.Fresh look updated screens.
  • Troop leader gives access.Council sets up pricing/product.Changes can be made to the girl after she is added.No push to eBudde.Fresh look updated screens.
  • 2014 Cookie Training

    1. 1. Together with LBB we will show you HOW • to engage more girls • to reach more customers • to sell more Cookies
    2. 2. we inspire girls, families and volunteers with our program and marketing support.
    3. 3. we make cookie season easier in a digital world
    4. 4. Our cookie brands earn customer loyalty and passionate fans
    5. 5. How the cookie crumbles Price per box- $4 Troop Cost of bonus cookie sale 1% Girl support Troop Rewards 4% Proceeds 3% 18% Council-sponsored program, events, properties & Cost of training cookies 50% 24% Troop Proceeds- $.55 per box 1-125 packages. Bonus Proceeds-$.10 per box for troops with a per girl average of 126+. Cadette/Senior/Ambassador Option $.05 per box additional if C/S/A troops vote to take additional proceeds in lieu of individual recognitions. Form on girlscoutsgwm.org. Where does the money go? All of the revenue earned through the Girl Scout Cookie Program benefits our communities and Girl Scouts in New Hampshire & Vermont.
    6. 6. 2013 gsgwm cookie stats • 9,615 girls sold 1,330,878 packages or 110,906 cases! • Troops earned $820,061.10 dollars in troop proceeds! High Sellers • 2500 5 girls • 1000 29 girls • 500 204 girls Operation Cookie 9,593 boxes (Virtual) GOC 800 boxes (Council) Troop Reward 300+troops
    7. 7. Rewards that INSPIRE GIRLS!
    8. 8. Cookies Live! Back by popular demand! 2nd Annual Virtual Cookie Rally! National Web Event JANUARY 11th, 2014! Girls learn exactly how! they can bring their dreams to life!
    9. 9. Rallies! • Ultimate Cookie Party • Step by Step on HOW to host a rally • Sample Stations • Best Practice: Girls sell 15 packages more on the average
    10. 10. Wonder-filled Rallies! Message Clips Cookie Box Message Ribbon Goal Necklaces
    11. 11. Wonder-filled Rallies! Message Maker GOC Card Center Booth Skits
    12. 12. Wonder-filled Rallies! Cookie Booth Raps Rewards Show It’s CookIe tIme, so stop on by. We have your favorites for a limited time. Thin Mints, Samoas, Tagalongs too. Buy some for a friend and some Cookie for you! Scientist Booth Skits Photos
    13. 13. February 7th & th 8 Watch for updates on girlscoutsgw.org and through our eBudde emails
    14. 14. Can we inspire busy Volunteers? By delivering on-the-go Resources! Volunteers can go to littlebrownie.com TODAY to check out the fabulous interactive volunteer guide!
    15. 15. MORE Digital Cookie Program Tools! we inspire families Bilingual family resources available at www.littlebrownie.com Pin-worthy ideas and crafty marketing ideas for Moms and Dads who want to support their daughter’s cookie activities Action-packed interactive games to help girls practice their cookie pitches before they meet the public!
    16. 16. Let’s show them We value their time!!! • The most flexible training available for busy volunteers! • Customized for YOUR Council on the 5th Tab • Upload training videos, quizzes, etc. for ONTIME delivery of valuable information! • BRAND NEW lessons for
    17. 17. America’s FAVORITE Cookies!
    18. 18. There is something special about Super Six
    19. 19. Girl Scouts do a world of good!
    20. 20. Little Brownie Packaging Updates 2013-14 New Little Brownie Packaging Updates for 2013-2014 Tear Strip Style Tuck Flap Style • Current packages have a mix of tear strip and tuck flap style closures. • Packages with tear strips being updated to tuck flap style for consistency. • GreenPalm URL added to GP seal on pack • Soft change-over 2013-14 season www.greenpalm.org
    21. 21. New GSUSA Cookie Case Designs 2013-14! New GSUSA Case Designs for 20132014 Standardized for both Bakers to provide a consistent consumer experience
    22. 22. Would You Like to Buy Some Girl Scout Cookies? ONLY AVAILABLE ONCE A YEAR 12-27-13 to 03-16-14 Your cookies will be delivered on 02-08-14
    23. 23. Gift of Caring You can also purchase cookies to be donated to Operation Cookie Girl Scouts will deliver the cookies.
    24. 24. Operation Cookie Virtual Gift of Caring Sell 20 boxes for Operation Cookie and earn…
    25. 25. Operation Cookie Available on-line Wraps around a Thin Mint Box!
    26. 26. technology
    27. 27. littlebrownie.com – leader in digital technology 5 Most popular website pages: • Cookies • Clip Art • Volunteer Activities • Cookie Club • YouTube Videos
    28. 28. Online Volunteer Training – user friendly Online Cookie Training: • Great for new and experienced leaders • Program, Marketing, Technology, Cookies, Council • Module 5 Council Customized Messaging, Lessons and Info • Shorten trainings, Dynamic lessons and videos
    29. 29. Booth Scheduler & Cookie Locator BoothLocator Scheduler Booth locations/times entered in eBudde Councils sets up rules so sign-ups are fair Troops sign-up/auto synced to Cookie Locator Site confirmations for store managers Integrates w/Cookie Locator Online service, allows customers to locate booth sale sites Connects with GSUSA’s Cookie Finder Promote the Cookie Locator on your website, Facebook, Pinterest , Twitter, email signatures Customers can find cookies with our Cookie Locator and Cookie Locator Mobile Phone App iPhones, Android Smart Phones download the free app or call **GSCOOKIES
    30. 30. Bringing more customers into the sale Reaches more consumers and drives new visitors to girlscoutcookies.org We amplify the voice of Girl Scouting!
    31. 31. eBudde New default password for everyone! 955Samoas!! (Yes with the !!)
    32. 32. Initial Order Report registered girls will be uploaded OC –TGOC full cases/extra boxes
    33. 33. Girl Orders tab Girl payments Entered and Troop Gift of Caring –TGOC
    34. 34. Troop Sales Report
    35. 35. Cookie Cupboards • Located at offices and volunteers homes throughout the council. • Troops enter a Pending order in eBudde Monday to get additional cookies for booth sales to pick-up on Friday. •Troops can order in cases or packages (packages must equal a case). Mixed cases cannot be returned. •Cupboards will take returns on Monday (Tuesday if Holiday falls on Monday ) from orders picked up on Friday. They will only except for returns full un-opened cases of same flavor. Only 25% of original order can be returned. •Goal is to be empty by the end of sale. •We may consolidate cupboards as the sale proceeds.
    36. 36. Cookie Cupboards Pending Orders
    37. 37. Cookie Cupboards Addresses of Locations and information on Cookie Cupboards will be on our website at www.girlscoutsgwm.org Manchester, NH Thetford, VT Nashua, NH Bennington, VT Exeter, NH Rutland, VT W. Chesterfield, NH Essex, VT Sanbornton, NH Barre, VT
    38. 38. Cookie Club goes to NEW platform! Girls manage their cookie business online! NEW Platform • Troop leader gives access • Fresh look updated screens
    39. 39. Cookie club patch Girls who send 20 emails through Cookie Club will earn patch!
    40. 40. Cookie Club – Troop Leader View 45
    41. 41. Cookie Club – Troop Setup 46
    42. 42. Troop Leader Reports in Cookie Club  Troop leader logs in and clicks on “Reports”  Troop leader can select from the list of reports to view the detailed reports  Troop leaders can also select an archive to export a XLS file to their desktop 47
    43. 43. Cookie Club – Troop Reports 48
    44. 44. Cookie Club Dashboard – Snapshot of Your Season! 49
    45. 45. Ask Family & Friends – Ecard Preview 50
    46. 46. Booth Sales Make sure booth sales are recorded in eBudde so that will be downloaded to the Cookie Locator. If a troop is going to another Community for a booth sale they must let the Community Product Sale Coordinator know to make sure there is not a booth sale being hosted at that site already. New this year! Wal-Mart agreement with GSUSA on having Girl Scouts host booth sales at their Wal-Mart and Sam's Club locations. Educate troops not to order booth sale cookies on their initial orders. And if they do they are responsible for payment of these cookies on their initial order ACH sweep and they cannot be returned if booth sales don’t happen or don’t sell all cookies ordered.
    47. 47. Step 1
    48. 48. Step 2
    49. 49. Step 3
    50. 50. Step 4
    51. 51. Step
    52. 52. Step
    53. 53. • Booth Scheduler App • Cupboard Keeper App 2012 Pilot Program Fascinating Facts: •309,569 cookie packages were picked up and electronically signed for using our Cupboard Keeper mobile app. •More than 910,000 cookie packages were recorded as sold using the Booth Sale Recorder mobile app. Booth Sale Recorder App Cupboard Keeper App Girl Scouts do a world of good! Source: eBudde Booth Report & Distimo Monitor Report – March 2012
    54. 54. Delivery
    55. 55. Delivery
    56. 56. Distribution and Delivery  Standard Delivery  Trailer Delivery (2500 cases)  Community Group Delivery (2500 Cases)
    57. 57. ACH Sweep Dates: February 21 2.50/box on initial order March 7 balance due as of 3-4-2014 March 28 Final balance due Alerts, if necessary, are due February 18 - 1 pm March 4 - 1 pm March 25 - 1 pm
    58. 58. 2014 Important Dates October – December Trainings December 27 Sale Begins Feb 7-8th National Girl Scout Cookie Day February 13-20 Delivery Feb 21-March 16 Booth Sales March 13 1st ACH Sweep March 27 Final ACH Sweep
    59. 59. 2013-2014 Girl Scout Cookie Season All proceeds stay in our community • Girls learn five essential business and leadership skills: –Goal Setting –Decision Making –Money Management –People Skills –Business Ethics • The cookie sale is teaching me to be a future business leader
    60. 60. 2014 Financial Literacy Badges
    61. 61. 2014 Cookie Volunteers Thank you for all you do!

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