Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Venture Capital and Investor Conference Marketing Playbook


Published on

This presentation covers tips and tactics for entrepreneurs to get the most of their participation in a venture capital or investor conference as they are seeking to raise capital.

Published in: Business, Technology
  • Be the first to comment

The Venture Capital and Investor Conference Marketing Playbook

  1. 1. G. Scott Shaw MAVA FastTrack Seminar April 19, 2011
  2. 2. Company Profile Web site Media Networking Presentation Demo
  3. 3. Spread the word through social and traditional media 0.1 Media
  4. 4. “ Editors and journalists agree that e-mail pitches should be more relevant to their beat/area of interest.” “ How the Press Uses and Values PR”
  5. 5. Find the Influencers
  6. 6. Tailor your Pitch
  7. 7. Spread the Word
  8. 8. Prepare your web site for investor and market attention 0.2 Web site
  9. 9. “ The first paragraph of your homepage should explain concisely what you do. The next paragraph should set you apart. ” Web Marketing Today
  10. 10. Prepare for Landing
  11. 11. Build your Followers and Fanbase
  12. 12. Track Visitors (by Name)
  13. 13. Position your company for maximum investor interest 0.3 Company Profile
  14. 14. “ Assess what positions exist in the market and then determine which of those you have the best chance of occupying and defending. ” MarketingProfs
  15. 15. Refine your Positioning
  16. 16. Calculate Market Size
  17. 17. Emphasize your Management Expertise
  18. 18. Plan ahead to get the most of your networking 0.4 Networking
  19. 19. “ Whatever it is that you want to achieve, it’s going to happen with and through other people, so be purposeful, be directed ... ” Keith Ferrazzi, Author “Never Eat Alone”
  20. 20. Know your Event Goals
  21. 21. Tailor your Elevator Pitch
  22. 22. Focus on Quality NOT Quantity
  23. 23. Design and deliver effective powerpoint presentations 0.5 Presentations
  24. 24. “ Restraint in preparation. Simplicity in design. Naturalness in delivery. ” Garr Reynolds, Presentation Zen
  25. 27. Focus on your Audience
  26. 28. Slide Topics <ul><li>Problem </li></ul><ul><li>Solution </li></ul><ul><li>Technology </li></ul><ul><li>Business model </li></ul><ul><li>Sales and Marketing </li></ul><ul><li>Competition </li></ul><ul><li>Management Team </li></ul><ul><li>Milestones </li></ul><ul><li>Financials </li></ul><ul><li>Summary </li></ul>
  27. 34. Less is More
  28. 35. Bullet Points <ul><li>No more than 5 bullets </li></ul><ul><li>No less than 24 pt. font </li></ul><ul><li>Only 1 line each </li></ul>
  29. 36. DataScout ™ <ul><li>DataScout discovers actionable information buried deep within your medical records </li></ul><ul><li>DataScout analyzes free-text and structured data found within physician narratives </li></ul><ul><li>DataScout identifies relationships and patterns within your clinical information </li></ul><ul><li>DataScout extracts meaningful data to improve critical treatment and business decisions </li></ul>
  30. 51. Design with Distinction
  31. 52. Slide Resources <ul><li>Pictures </li></ul><ul><li>Presentations </li></ul><ul><li>Delivery </li></ul>
  32. 55. <ul><li>Integration across academic technologies </li></ul><ul><li>Student Information Systems </li></ul><ul><li>Campus Wide Identity management </li></ul>Opening up the technology Integrate with your Campus Systems
  33. 56. Open up the technology Integrate with your Campus Systems
  34. 62. Harmonizing Air Traffic Operations from Gate-to-Gate
  35. 63. Why Expand your Blackboard Platform Today? <ul><li>Higher expectations of the online experience at an institution </li></ul><ul><li>Blackboard can provide the solution and expertise to get you there </li></ul>
  36. 64. Why Expand your Platform Today? Students expect more from the online experience Blackboard provides proven expertise and one, integrated solution +
  37. 70. Develop reliable demos, answer questions and prepare backups 0.6 Demo
  38. 71. “ Stop jawboning and start demoing. If your demo is good they will hunt you down to get your whole story later. ” Guy Kawasaki
  39. 72. Develop your Product Demo
  40. 73. Prepare Answers
  41. 74. Plan your Backup Strategy
  42. 75. Company Profile Web site Media Networking Presentation Demo
  43. 76. Meeting
  44. 77. Term Sheet
  45. 78. Funding
  46. 79. Any Questions?
  47. 80. Pick up the Playbook
  48. 81. Pick up the Playbook