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The Essentials: Facebook, Twitter & YouTube

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This presentation was created by Gretchen Schroeder for the first annual Social Media A Capella Conference (SMACC). The purpose of the presentation was to give attendees an introduction to three of the most important social media platforms.

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The Essentials: Facebook, Twitter & YouTube

  1. 1. The Essentials: Facebook, Twitter & YouTube #SMACC2011 Presented by: Gretchen Schroeder @gretchenclare
  2. 2. Is Social Media For Me? > > > > > > > > > > > > > > > > > > >
  3. 4. The Essentials <ul><li>Over 500 million users </li></ul><ul><li>140 million tweets per day </li></ul><ul><li>24 hours of content uploaded every minute </li></ul>> > > > > > > > > > > > > > > > > > >
  4. 5. History <ul><li>Founded by Mark Zuckerburg in 2004 </li></ul><ul><li>Started out as a network for college students </li></ul><ul><li>More then 30% of Facebook users are 35 years or older </li></ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul>> > > > > > > > > > > > > > > > > > >
  5. 6. Dos & Don’ts <ul><li>+ Engage with fans </li></ul><ul><li>+ Ask questions </li></ul><ul><li>+ Encourage conversation </li></ul><ul><li>+ Respond to criticism </li></ul><ul><li>-- Ignore comments or questions </li></ul><ul><li>-- Delete negative comments </li></ul><ul><li>-- Visit your page once a week </li></ul>> > > > > > > > > > > > > > > > > > >
  6. 7. > > > > > > > > > > > > > > > > > > > > > > 15,693,560 Likes
  7. 8. > > > > > > > > > > > > > > > > > > > > > > 108,155 Likes
  8. 9. > > > > > > > > > > > > > > > > > > > Fast response Encouraging engagement Public customer service
  9. 10. Facebook for Business <ul><li>61% of Fortune 100 companies have a Facebook presence </li></ul><ul><li>Facebook pages give consumers a place to talk about your brand - why wouldn’t you want to know what they’re saying? </li></ul><ul><li>Syncapse (July 2010) found that a “like” is worth $136 </li></ul>> > > > > > > > > > > > > > > > > > >
  10. 11. History <ul><li>Founded in March 2006 by Jack Dorsey, Evan Williams & Biz Stone </li></ul><ul><ul><li>“ We came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was.” </li></ul></ul><ul><ul><li> - Jack Dorsey </li></ul></ul><ul><li>SxSW 2007 as the tipping point </li></ul>> > > > > > > > > > > > > > > > > > >
  11. 12. The Basics <ul><li>Followers </li></ul><ul><li>Mentions (@) </li></ul><ul><li>Hashtags (#) </li></ul><ul><ul><li>Tweet Chats </li></ul></ul><ul><li>Direct Messages </li></ul><ul><li>Lists </li></ul><ul><li>Platforms: </li></ul><ul><ul><li>Tweetdeck, Hootsuite </li></ul></ul>> > > > > > > > > > > > > > > > > > >
  12. 13. Dos and Don’ts <ul><li>+ Faces not logos! </li></ul><ul><li>+ Engage with your followers </li></ul><ul><li>+ Respond to questions </li></ul><ul><li>-- Only tweet about yourself </li></ul><ul><li>-- Keep your account private </li></ul><ul><li>-- Ignore negative tweets </li></ul><ul><li>-- Be afraid to participate </li></ul>> > > > > > > > > > > > > > > > > > >
  13. 14. 70-20-10 Rule <ul><li>70% - Information Sharing </li></ul><ul><ul><li>Articles, pictures, stats, links to relevant resources </li></ul></ul><ul><li>20% - Engagement </li></ul><ul><ul><li>Talking to followers & those you follow </li></ul></ul><ul><li>10% - Self-promotion </li></ul><ul><ul><li>Check out our website, look at this product </li></ul></ul>> > > > > > > > > > > > > > > > > > >
  14. 15. Twitter Superstars <ul><li>Zappos ( @zappos ) </li></ul><ul><li>Wegmans ( @Wegmans ) </li></ul><ul><li>Ford ( @Ford ) </li></ul><ul><li>Syracuse University ( @SyracuseU ) </li></ul><ul><li>Chris Brogan ( @chrisbrogan ) </li></ul><ul><li>Scott Stratten ( @unmarketing ) </li></ul>> > > > > > > > > > > > > > > > > > >
  15. 16. Twitter #Fail <ul><li>“ Every time I go to @PriceChopperNY I realize why they are not @Wegmans. Tonight, bare produce and this sign:” </li></ul><ul><li>Price Chopper Blog </li></ul>> > > > > > > > > > > > > > > > > > >
  16. 17. History <ul><li>Created by three former PayPal employees in 2005 </li></ul><ul><li>Bought by Google for $1.65 billion in November 2006 </li></ul><ul><li>Used for news, searching, personal uploads, and fun </li></ul>> > > > > > > > > > > > > > > > > > >
  17. 18. Viral Videos > > > > > > > > > > > > > > > > > > > <ul><li> Charlie </li></ul><ul><li>Numa Numa </li></ul><ul><li>Friday </li></ul><ul><li>Jennifer Aniston Goes Viral </li></ul><ul><li>Coca Cola: Happiness </li></ul>
  18. 19. What’s the Secret? > > > > > > > > > > > > > > > > > > > <ul><li>Common characteristics: </li></ul><ul><ul><li>Humor </li></ul></ul><ul><ul><li>Babies </li></ul></ul><ul><ul><li>Pets </li></ul></ul><ul><ul><li>Parodies </li></ul></ul><ul><li>*** There is no way to tell </li></ul><ul><li>what will become a viral video! </li></ul><ul><li>Viral videos are often inexpensive, but can be risky </li></ul>
  19. 20. Evaluation > > > > > > > > > > > > > > > > > > <ul><li>Klout </li></ul><ul><li>Twitalyzer </li></ul><ul><li>Export.ly </li></ul><ul><li>Social Mention </li></ul><ul><li>Tweet Effect </li></ul><ul><li>Tweet Reach </li></ul><ul><li>Who am I talking to on social media channels that I wouldn’t be able to otherwise? </li></ul>
  20. 21. Thank You! #SMACC2011 Gretchen Schroeder @gretchenclare [email_address]

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