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Happy Cab


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Section 2, Group 1 - Hu, Gunwan, Fuldner, Waitzkin, Monge, Corte-Real

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Happy Cab

  1. 1. How might we improve the taxi experience?<br />Designing Happiness – Section 2 – Group 1<br />
  2. 2. A story of two opposites<br />Kamal<br />Faizal<br />
  3. 3. Kamal – the cabdriver standard<br /><ul><li>Cab driving is a Tough Job
  4. 4. Money – a false illusion
  5. 5. Own schedule- a small upside
  6. 6. Fleeting transitory happiness– to fill free time</li></li></ul><li>Outliers - Faizal<br /><ul><li>The same Tough Job
  7. 7. Differentattitude towards work
  8. 8. Peoplenot Money
  9. 9. Something for Society
  10. 10. Music –a source of happiness
  11. 11. Connectedness – feeling of community</li></li></ul><li>
  12. 12. Happiness is Contagious<br />In taxis, there is strong emotional contagion between the driver and the passenger…<br />Unhappy drivers create unhappy passengers…unhappy passengers create unhappy drivers<br />
  13. 13. Happy Cab Co.<br />$<br />happy drivers<br />happy passengers<br />happy profits<br />
  14. 14. how to promote cabbiness… <br />Passenger<br />Driver<br />Personal<br />Inter-Personal<br />
  15. 15. For passengers<br />add amenities to the passenger area….<br />Barf bag for drunkards<br />Mobile phone chargers<br />Passenger controllable music<br />
  16. 16. For passengers<br />be who you are, we understand….<br />Drive Fast<br />Slow Down<br />Talk to Me<br />Leave me Alone<br />
  17. 17. For drivers<br />fill dead time with fun learning…..<br />Use mobile gaming to help:<br /><ul><li>Language training
  18. 18. Religious study
  19. 19. Local knowledge</li></li></ul><li>For drivers<br />making a lonely job, social…..<br />Facilitate connections to:<br /><ul><li>Cabbiecommunity
  20. 20. Culture from back home
  21. 21. Religiousgroups</li></li></ul><li>
  22. 22. Promotion: Drive safe, be cabby<br />Focus on getting 100k drunk drivers off the road<br />Attention<br />Engage<br />Take Action<br />Give a personal pitch:<br />“John drove into a parked car a few blocks from you. John was drunk. John was lucky and is going to be alright. Drive safe, be cabby”<br />Tell the personal and family stories of the people affected by car accidents<br />Explain the statistics nationwide and how the 100k goal is a meaningful number<br />Show people how well/badly their neighbourhood is doing in the effort<br /><ul><li>“Get home” pre-paid cards
  23. 23. Gifts
  24. 24. To have in wallet
  25. 25. To send friend home
  26. 26. Single button “take me home” mobile app
  27. 27. Door-to-door campaign in a box, with free gift cards for the organizer to give out</li>