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Creative practices and new media
Digital Interventions Seminar
Barcelona, 7 June 2013
Gemma San Cornelio
Estudios de Cienc...
1 Research Framework
industries artists
Publics,
prosumers
independent
creators
Convergence culture (Jenkins)
Creative ind...
2
• Hybrid identities and products: 'prosumer' (consumer + producer); 'proam'
(amateur + professional); 'viewsers' (viewer...
3
• “Fusion of traditional arts (individual) with cultural industries”. (Hartley,
2005). Cultural and audiovisual industry...
4
• The phenomenon of consumers that are increasingly participative
in the process of making and circulating media content...
Conceptualizing co-creation critically
Developing case studies (and using them to theorize co-
creation and participation)...
Conceptualizing co-creation critically
Developing case studies (and using them to theorize co-
creation and participation)...
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Creative practices and new media

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Presentation of the project Creative practices and new media in the seminar
with rmit

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Creative practices and new media

  1. 1. Creative practices and new media Digital Interventions Seminar Barcelona, 7 June 2013 Gemma San Cornelio Estudios de Ciencias de la Información y la Comunicación Universitat Oberta de Catalunya (UOC)
  2. 2. 1 Research Framework industries artists Publics, prosumers independent creators Convergence culture (Jenkins) Creative industries (Hartley) Co-creativity (Banks, Deuze) Free labor Creative class Institutionalization of the bohemia
  3. 3. 2 • Hybrid identities and products: 'prosumer' (consumer + producer); 'proam' (amateur + professional); 'viewsers' (viewers + users); 'produser', user- generated content, long tail. • Liberating discourses vs free labour discourses. The uncertainty around the restatement of creative work and professional roles: fusion of leisure and work through play. Free labor (Lazzaratto) The institutionalization of the bohemia (Neff, 2005) Participation in digital culture
  4. 4. 3 • “Fusion of traditional arts (individual) with cultural industries”. (Hartley, 2005). Cultural and audiovisual industry currently is no such But are multiple micro initiatives that are created for a specific purpose. importance of social networks (Hartley, 2005) • Based on individual work and free-lance, logic-based project, the hacker ethic of work and pleasure (which has always been a feature of the artists). Features of the "creative class" (Richard Florida, 2002). Creative industries and new media
  5. 5. 4 • The phenomenon of consumers that are increasingly participative in the process of making and circulating media content and experiences (Banks & Deuze, 2009). Relating (implicitly or explicitly) industries with external agents that include audiences, fans, amateurs, or independent artists. • Banks and Potts (2010). Relevance of users contribution to media. ‘non trivial component’ of media depeloped by consumers • Oriented to INNOVATION • Banks and Potts (2010) Co-evolutionary model. Co-creation
  6. 6. Conceptualizing co-creation critically Developing case studies (and using them to theorize co- creation and participation) - Artists in industries (published in Second Nature) - Modders in a filmmaking software - Digital Photography - Music remixes 5
  7. 7. Conceptualizing co-creation critically Developing case studies (and using them to theorize co- creation and participation) - Artists in industries (published in Second Nature) - Modders in a filmmaking software - Digital Photography - Music remixes 5

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