Locative Media: between art and
         entertainment.
 Towards an analytical model

            Gemma San Cornelio
     ...
1           Locative Media: between art and entertainment.
                     Towards an analytical model


1. Context:
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2            Locative Media: between art and entertainment.
                      Towards an analytical model



2.Theoret...
3                Locative Media: between art and entertainment.
                          Towards an analytical model



3...
4             Locative Media: between art and entertainment.
                       Towards an analytical model



4. Proj...
5                 Locative Media: between art and entertainment.
                           Towards an analytical model


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6            Locative Media: between art and entertainment.
                      Towards an analytical model



5. Furthe...
7            Locative Media: between art and entertainment.
                      Towards an analytical model



6. In a n...
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Locative media: between art and entertainment. Towards an analytical model

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Presentation at the ACE (association of computer entertainment) 2008 Conference, on locative media and its artistic aproaches.

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Locative media: between art and entertainment. Towards an analytical model

  1. 1. Locative Media: between art and entertainment. Towards an analytical model Gemma San Cornelio Open University of Catalonia (UOC) International conference on Advances in computer entertainment technology Yokohama, 4th December 2008
  2. 2. 1 Locative Media: between art and entertainment. Towards an analytical model 1. Context: • Research in progress in a project framework on art and new media aesthetics. • Focus / Research Question: Which are the aesthetic features of Locative Media Art Projects, connected to space conceptions? -> Technologies of location (GPS, mobile phones, PDA, laptops, RFID, AR…) can define a specific body of practices? Previous steps: • Theoretical framework on space theories. • Projects fieldwork and analysis. • Coordination of a monographic issue on this topic in an academic journal (artnodes.org)
  3. 3. 2 Locative Media: between art and entertainment. Towards an analytical model 2.Theoretical framework Key concepts of ITC relation with space and place • Non-places (Augé) • Losing sense of place (Meyrowich) • Space of flows (Castells) Transformation and even the disappearance of place • Simultaneity of places (Scannell) • Local places as multiplex (Urry) • The openness of places (Massey) Hypothesis: Locative Media are reinforcing the notion of place.
  4. 4. 3 Locative Media: between art and entertainment. Towards an analytical model 3. Examples: 1. Can you see me now? Blast Theory (2001) 2. Umbrella.net. Jonah Bruher Cohen and Katherine Moriwaki (2004) 3. Audiowalks. Janet Cardiff (2000) 4. Canal Accessible. Antoni Abad (2006) 5. Bio Mapping. Christian Nold (2004-) 6. Disappearing Places. Matthew Belanger and Marianne R. Petit (2007) 7. The Artvertiser. Julian Oliver, Clara Boj and Diego Diaz (forthcoming) 8. Graffiti Research Lab. • They are location-based projects, using ICT (GPS, mobile phones, PDA, laptops, RFID…) • They reflect on the notion of space through intervention or representation
  5. 5. 4 Locative Media: between art and entertainment. Towards an analytical model 4. Projects analysis: • Very distinct technological nature • Different levels of complexity in displaying or running them • Collaborative with industries (e.g. entertainment ) • Critical with companies (activist approaches) • None of the previous So… • Impossible to classify these projects • Impossible to study them as a whole
  6. 6. 5 Locative Media: between art and entertainment. Towards an analytical model FORMAL ELEMENTS Type of Historical Personal Contextual Instructions information (6) (2, 4, 5) (3, 7, 8) (1, 3) Type of content Visual, Audio Textual Electric signals Audiovisual (3) (6, 8) (2, 5) (1, 2, 4, 5, 6, 7) Type of Tagging Moving, walking Touching, Sending content (sms, interaction (5, 8) (1, 3, 5) Talking (2) images) (1, 2, 4, 6, 7, 8) Narrative Game-like Linear narrative Evocative Not narrative structure Interactive or generative (3, 6) (5) (2, 4, 7, 8) narrative (1) CONCEPTUAL ELEMENTS Art roots or Interventions on Land Art Hackerism, Installations in galleries or references urban space Interventions in activism closed spaces (1, 2, 3, 4, 5, 7, 8) landscapes Appropriation of Preservation (6) (3, 8) Industrial (4, 7, 8) Space Maps, pictures or Projections over Customized or Haptic, immersive conception or graphics walls or buildings generative maps (1, 2, 3) representation (1, 4, 5, 6, 7 (8) (4, 5)
  7. 7. 6 Locative Media: between art and entertainment. Towards an analytical model 5. Further research: • Individual case studies in depth • Selection of more homogeneous samples. E.g. ; • Projects performed in urban spaces • Mapping projects on the Internet. • Explore the relationship between Locative Media projects and other Contemporary Art projects which are location-based • Contextualize Locative Media in the New Media Studies framework
  8. 8. 7 Locative Media: between art and entertainment. Towards an analytical model 6. In a nutshell… • In my view, in this preliminary research… •Technologies by themselves do not create a body of works or practices, but extend their ideas and effects. •Rather, what defines them is the conceptual approach, rooted in: • contemporary theories • contemporary art practices • contemporary social practices …. All of them related to space and place…

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