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Dr Graeme Salter
Attention
in online courses
Tips for grabbing and holding …
The Problem
Face to Face Lectures
The dream …
the reality?
Online Lectures
The dream …
the reality?
Unique combination of skills
What does a
computing
academic
know about
marketing?
Toni Salter
The Veggie Lady
Case Study
Workshops on
•  How to grow your own
organic vegetables
•  Gardening therapy for th...
Toni Salter – The Veggie Lady
Toni Salter – The Veggie Lady
Toni Salter – The Veggie Lady
Toni Salter – The Veggie Lady
Industry Recognition
Exemplary Mobile & Digital Marketing Leadership Award
World Brand Congress 2013 Mumbai
Director of En...
Focus on
Our experience
Selling online workshops to a global audience
We found that marketing concepts can be used
not only for pro...
The AIDA Model
sales letters, video promotions, classified ads etc …
http://www.thecroguy.com/learning/what-is-cro/
Getting Attention
A headline, picture or video that might …
•  highlight a problem
•  paint a picture
•  set a challenge
•...
In higher education
There are many ways to introduce a topic
but the ability to capture attention can vary …
Let’s look at
three alternatives
1. Explanation
https://www.youtube.com/watch?v=uvcVkgFQMB0
2. Provide solution
https://www.youtube.com/watch?v=tIxqRSUDG6s
3. Set a challenge
https://www.youtube.com/watch?v=wGIZKETKKdw
Your choice …
1.  Bottom falls first
2.  Top falls first
3.  Both ends fall together
4.  Ends approach each other
Let’s se...
Housekeeping
Did I remind you to turn off your phones?
Forget that …
Get out your phones and tablets
(but keep them on silent)
Let’s do a poll
Challenge solution
Would you like to know the answer?
I’ll tell you at the next forum
Example of a cliffhanger
Slinky Drop Answer
https://www.youtube.com/watch?v=eCMmmEEyOO0
Moodleposium Results
Level of attention
Level of attention
Level of attention
Want to know a secret?
One secret for getting attention
Have you heard WiiFM?
What’s In It For Me
Highlight benefits
rathe...
Some Examples
Benefits not features
http://demos.articulate.com/showcase/dc_fundamentals/story.html
Benefits not features
Benefits highlighted …
Help you to become an electrician and
be able to troubleshoot electrical prob...
Benefits not features
http://demos.articulate.com/elearning/Diabesity/player.html
Benefits not features
Benefits highlighted …
Learn how to avoid type 2 diabetes so that
you can live a longer and healthie...
How do I hold
attention?
Holding Attention
An example
Rather than say
•  Watch this video
•  watch this video and then … (some action)
•  or even embed the action in...
Interactive Video
I know what you’re thinking …
When am I going to get
time to do all this?
Time Saving Tips
Time Saving Tip 1
Record, Repurpose and Recycle
Build once – use many times!
Time Saving Tip 1
Focus on evergreen content (to start)
Time Saving Tip 1
Online tutorials for Intro to IT developed in 2009
http://graemesalter.com/portfolio/player.html
Time Saving Tip 2
Use the right tools
Readily available tools
Tools required –
•  PowerPoint
•  Microphone
•  Captivate
•  Optional – Creative commons sound effe...
Readily available tools
Free from http://educanon.com
Final Time Saving Tip
Get help from an expert
An example
To make a mobile app you need two of the
most sophisticated tools ever made
Any suggestions?
Use a storyboard
Use a storyboard
Final Time Saving Tip
Get help from an expert
What should I
do next?
Talk to your friendly Blended Learning Advisor
Final Question
What model did my presentation follow?
Final Question
What model did my presentation follow?
Final Question
What model did my presentation follow?
2 key points to remember
AIDA
Attention
Interest
Desire
Action
WiiFM
What’s in it for me?
+
Bonus Tip
How can movies engage an audience
for hours?
The use of stories
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Tips for grabbing and holding attention in online courses

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Just because you put learning material online doesn't mean that students will engage with it (or even view it). This presentation looks at some tips for grabbing and holding attention in online courses.

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Tips for grabbing and holding attention in online courses

  1. 1. Dr Graeme Salter Attention in online courses Tips for grabbing and holding …
  2. 2. The Problem
  3. 3. Face to Face Lectures The dream … the reality?
  4. 4. Online Lectures The dream … the reality?
  5. 5. Unique combination of skills What does a computing academic know about marketing?
  6. 6. Toni Salter The Veggie Lady Case Study Workshops on •  How to grow your own organic vegetables •  Gardening therapy for the aged and disabled
  7. 7. Toni Salter – The Veggie Lady
  8. 8. Toni Salter – The Veggie Lady
  9. 9. Toni Salter – The Veggie Lady
  10. 10. Toni Salter – The Veggie Lady
  11. 11. Industry Recognition Exemplary Mobile & Digital Marketing Leadership Award World Brand Congress 2013 Mumbai Director of Entrepreneurship, International and Engagement (SCEM)
  12. 12. Focus on
  13. 13. Our experience Selling online workshops to a global audience We found that marketing concepts can be used not only for promotion, but also delivery of education
  14. 14. The AIDA Model sales letters, video promotions, classified ads etc … http://www.thecroguy.com/learning/what-is-cro/
  15. 15. Getting Attention A headline, picture or video that might … •  highlight a problem •  paint a picture •  set a challenge •  ask a question •  create a cliffhanger
  16. 16. In higher education There are many ways to introduce a topic but the ability to capture attention can vary …
  17. 17. Let’s look at three alternatives
  18. 18. 1. Explanation https://www.youtube.com/watch?v=uvcVkgFQMB0
  19. 19. 2. Provide solution https://www.youtube.com/watch?v=tIxqRSUDG6s
  20. 20. 3. Set a challenge https://www.youtube.com/watch?v=wGIZKETKKdw
  21. 21. Your choice … 1.  Bottom falls first 2.  Top falls first 3.  Both ends fall together 4.  Ends approach each other Let’s see a show of hands
  22. 22. Housekeeping Did I remind you to turn off your phones?
  23. 23. Forget that … Get out your phones and tablets (but keep them on silent)
  24. 24. Let’s do a poll
  25. 25. Challenge solution Would you like to know the answer? I’ll tell you at the next forum Example of a cliffhanger
  26. 26. Slinky Drop Answer https://www.youtube.com/watch?v=eCMmmEEyOO0
  27. 27. Moodleposium Results
  28. 28. Level of attention
  29. 29. Level of attention
  30. 30. Level of attention
  31. 31. Want to know a secret? One secret for getting attention Have you heard WiiFM? What’s In It For Me Highlight benefits rather than features
  32. 32. Some Examples
  33. 33. Benefits not features http://demos.articulate.com/showcase/dc_fundamentals/story.html
  34. 34. Benefits not features Benefits highlighted … Help you to become an electrician and be able to troubleshoot electrical problems out in the field
  35. 35. Benefits not features http://demos.articulate.com/elearning/Diabesity/player.html
  36. 36. Benefits not features Benefits highlighted … Learn how to avoid type 2 diabetes so that you can live a longer and healthier life
  37. 37. How do I hold attention?
  38. 38. Holding Attention
  39. 39. An example Rather than say •  Watch this video •  watch this video and then … (some action) •  or even embed the action into the video!
  40. 40. Interactive Video
  41. 41. I know what you’re thinking … When am I going to get time to do all this?
  42. 42. Time Saving Tips
  43. 43. Time Saving Tip 1 Record, Repurpose and Recycle Build once – use many times!
  44. 44. Time Saving Tip 1 Focus on evergreen content (to start)
  45. 45. Time Saving Tip 1 Online tutorials for Intro to IT developed in 2009 http://graemesalter.com/portfolio/player.html
  46. 46. Time Saving Tip 2 Use the right tools
  47. 47. Readily available tools Tools required – •  PowerPoint •  Microphone •  Captivate •  Optional – Creative commons sound effects or music
  48. 48. Readily available tools Free from http://educanon.com
  49. 49. Final Time Saving Tip Get help from an expert
  50. 50. An example To make a mobile app you need two of the most sophisticated tools ever made Any suggestions?
  51. 51. Use a storyboard
  52. 52. Use a storyboard
  53. 53. Final Time Saving Tip Get help from an expert
  54. 54. What should I do next?
  55. 55. Talk to your friendly Blended Learning Advisor
  56. 56. Final Question What model did my presentation follow?
  57. 57. Final Question What model did my presentation follow?
  58. 58. Final Question What model did my presentation follow?
  59. 59. 2 key points to remember AIDA Attention Interest Desire Action WiiFM What’s in it for me? +
  60. 60. Bonus Tip How can movies engage an audience for hours? The use of stories

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