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The Market - Communication Gap


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Conversation Starters are single page documents that are designed to catalyse Conversations That Matter in your workplace or organisation.

This edition: The Market Communication Gap.

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Published in: Business, Education
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The Market - Communication Gap

  1. 1. The Market – Communication GapIf you say that you will respond to online customer feedback within 24hours and you consistently take 48 hours to do it, then you have createda Market - Communication Gap.The local barber who cuts my hair has two signs out the front of hisbarber’s shop. One sign says that the shop will be open at 8:30am. Thesecond says 8:45am. The barber is rarely there before 9am. He has noidea how many people have looked in his window when he wasn’t openwhen he advertised that he would be.My expectations are consistently not being met. One day a newbarber/hairdresser will move into an empty shop in the shopping strip.What do you think I will do?What Market - Communication Gaps are you creating? Copyright Gary Ryan 2011Quote from the barberSorry mate. I know that I said sorry the last couple of times but my car broke down andI had to wait for my wife. Sorry mate. Organisations That Matter® ©Copyright Organisations That Matter®. All Rights Reserved. Level 8, 350 Collins Street Melbourne VIC 3000 Phone: +61 3 8676 0637 Fax: +61 3 8601 1180 Web: Email: