110315 gruden pfizer_credentials

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110315 gruden pfizer_credentials

  1. 1. Agency Credentials © Copyright 2011 Gruden Pty Ltd.
  2. 2. 1 About us2 What we do3 Project team4 Case studies © Copyright 2011 Gruden Pty Ltd.
  3. 3. 1 About us © Copyright 2011 Gruden Pty Ltd.
  4. 4. 1 About us2010 was a milestone year for us - 15 yearsconsulting in the digital space. A client- Our Vision 4 To be one of the top 5 digital & mediafocused digital agency with offices in Sydney agencies in the Asia Pacific Region.& China, we’re a multidisciplinary team of 40+delivering a wide range of digital services. Our MissionSnapshot To deliver usable, high-end creative, rich & engaging enterprise applications to name• Established in 1995 brands, corporates, government agencies & – 15+ years digital experience organizations across the Asia Pacific Region.• Founding member of WSG (Web Standards)• 40+ staff in Sydney & China• Asia Pacific coverage Our approach• Digital Strategy Creative We keep it simple. We listen to all stakeholders. Development Support We talk to the actual users. We leverage from our combined experience and work• Adobe Solution & Enterprise Partner collaboratively as a team. Our aim – to create• Microsoft Certified Partner the best user experience possible. © Copyright 2010 Gruden Pty Ltd.
  5. 5. 2 What we do © Copyright 2011 Gruden Pty Ltd.
  6. 6. 2 What we do 6 research & creative development strategy Research & Strategy Creative Development • Brand Positioning • Online Advertising • Content Management • Digital Strategy • Digital Branding • Custom Applications • Project Management • Campaigns • Rich Internet Applications • Business Analysis • Rich Media • HTMLCSSAJAXJQUERY • Information Architecture • Games & Viral Marketing • Standards & Accessibility • Usability Testing & Analysis • Website, Intranet & UI Compliance • SEO SEM • Mobile Content & Apps • Mobile Development • Social Media • Animation & Video • Content Migration © Copyright 2010 Gruden Pty Ltd.
  7. 7. 2 What we doOur expertise 7• CMS Frameworks (Sitecore, SharePoint, OpenSource)• Digital Strategy & Consulting (PM, UX, Analysis, Accessibility, Usability, Analytics, SEM, SEO, Social Media)• RIA Development (Silverlight, Flash, Flex, AIR, jQuery, AJAX, Livecycle)• Custom Application Development (ASP .NET, Java, CF, PHP)• Mobile development (Android, iPhone iPad, Windows 7, HTML 5, SMS, PSMS) © Copyright 2010 Gruden Pty Ltd.
  8. 8. 3 your team © Copyright 2011 Gruden Pty Ltd.
  9. 9. 3 Project team 9 Simon Georgie Daniel Joe Macfarlane Horvath Scow Shields Senior Account Manager Project Manager Creative Director Senior Interactive DeveloperSimon has over 5 years’ Digital Georgie has over 9 years experience Daniel has over 12 years experience Joe has been working in the interactiveAccount Management experience working in the digital space and in consulting in the digital space. During space for 10 years. Starting out originallyin implementing strategies across recent years has been focusing her this time he has consulted, managed and as a designer then rapidly moving intomultiple channels including SEO, SEM, attention on user requirements lead a mixture of Creative and Interactive the interactive development space.Affiliate Marketing & Social Media. gathering and deployment of large scale teams for a wide-range of companies; online applications and websites. Print, Government, Advertising & Digital. He is passionate about new webAs an integral team member on projects, technologies - both traditionalSimon has encompassed everything As a project manager, Georgie has His primary focus; ideas generation, desktop and mobile, and currentlyfrom site rebuilds, keyword specific worked with clients such as Network digital strategy, user interface & specialises in Adobe Flash andorganic search campaigns through TEN Digital Media, Foxtel (corporate interaction design. His primary role; Action script 3 development.to product launch microsites. website redevelopment), CSR (Gprock to create, motivate and generate Small Customer Loyalty Program website outstanding interactive work. Daniel Joe has extensive online, cross-Simon’s experience spans across ), Telstra (BigPond Movies Downloads oversees the integrity of our brand and is browser experience, having gainedthe Finance, Insurance, Travel and website), Australian Tax Office (e-tax), also entrusted and responsible to ensure the majority of his interactiveGovernment verticals, and with a solid Transurban (Roam website usability our end product is always strategically development experience whilebackground in competitor analysis, review), Seven Network (project review), on target & tactically optimized. working many years at ninemsn.emerging digital trends and utilizing Department of Juvenile Justice (IntranetAnalytics for tracking web traffic redevelopment based on FortyTwo CMS). Over the years he has worked withbehavior, clients are ensured they will brands including; Australian Governmenthave the right guidance in defining Georgie brings digital experience (State & Federal), Commonwealth Bank,their campaign/project goals. from clients in many different verticals. Disney Channel Australia, Lend Lease, Panasonic & Walt Disney to name a few. Qualifications include; Bachelor of Graphic Design with honors (BDes.), Project Management (CCE) University of Sydney and Award School. © Copyright 2010 Gruden Pty Ltd.
  10. 10. 4 Case studies © Copyright 2011 Gruden Pty Ltd.
  11. 11. 4 Case studies Client Works Johnson & Johnson eSales Aid & Presentation 11 © Copyright 2011 Gruden Pty Ltd. 2010
  12. 12. 4 Case studies Client Works Johnson & Johnson eSales Aid & Presentation 12 © Copyright 2011 Gruden Pty Ltd. 2010
  13. 13. 4 Case studies Client Works Johnson & Johnson eSales Aid & Presentation 13 © Copyright 2011 Gruden Pty Ltd. 2010
  14. 14. 4 Case studies Client Works Johnson & Johnson eSales Aid & Presentation 14 © Copyright 2011 Gruden Pty Ltd. 2010
  15. 15. 4 Case studies Client Works Pharmaxis - Aridol Website CMS 15 © Copyright 2011 Gruden Pty Ltd. 2010
  16. 16. 4 Case studies Client Works Business Events Sydney Website, FLEX Application 16 © Copyright 2011 Gruden Pty Ltd. 2010
  17. 17. 4 Case studies Client Works Disney, Hannah Montana Cover Styler Interactive magazine cover designer/builder 17 © Copyright 2011 Gruden Pty Ltd. 2010
  18. 18. 4 Case studies Client Works Disney, My Camp Rock II Campaign supersite with video voting 18 © Copyright 2011 Gruden Pty Ltd. 2010
  19. 19. 4 Case studies Client Works Disney, Zeke and Luther Skateboard Creator Skateboard deck designer with competition 19 © Copyright 2011 Gruden Pty Ltd. 2010
  20. 20. 4 Case studies Client Works DECC / NSW Government, Save Power Campaign Campaign website 20 © Copyright 2011 Gruden Pty Ltd. 2010
  21. 21. 4 Case studies Client Works Energy Australia Powersmart Calculator 21 © Copyright 2011 Gruden Pty Ltd. 2010
  22. 22. 4 Case studies Client Works NineMSN, American Express Mini promotional site development 22 © Copyright 2011 Gruden Pty Ltd. 2010
  23. 23. 4 Case studies Client Works NineMSN, Braun Cruzer4 Virtual Styling campaign minisite 23 © Copyright 2011 Gruden Pty Ltd. 2010
  24. 24. 4 Case studies Client Works Walt Disney Internet Group Website portal and account management 24 © Copyright 2011 Gruden Pty Ltd. 2010
  25. 25. Speak soon. Sydney Head Office Level 10, 220 George Street Sydney NSW 2000 Phone: +61 2 8256 5300 Fax: +61 2 8256 5399 Email: sydinfo@gruden.com gruden.com

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