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Apresentação Grudaemmim

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Apresentação institucional - Grudaemmim que o Boi não te Lambe.

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Apresentação Grudaemmim

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  9. 9. TWITTER HUGO CHAVEZ<br />O MUNDO ESTÁ MUDANDO<br />
  10. 10. MISTERY GUITAR MAN<br />O POTENCIAL DO CONTEÚDO <br />Um brasileiro resolve começar a produzir seus própriosvídeos. Em menos de um ano vira hit do youtube com mais de 130 milhões de views e ganha prêmio de revelação em Cannes 2010. Confira em youtube.com/misteryguitarman<br />
  11. 11. SERIADO HOUSE<br />EXPERIÊNCIAS TRANSMEDIA<br />Para apaziguar os fãs no tempo de espera entre a sexta e a sétima temporadas, eles fizeram uma espécie de spin-off voltado para iPhones e iPads: quem baixasse o aplicativo InHouse, além de ter acesso a um conteúdo exclusivo da série (como bastidores e entrevistas) poderia acompanhar em episódios semanais (ou “appsódios”, como eles chamaram) a série Nurse Jeffrey.<br />O protagonista dessa saga paralela é um enfermeiro que House provoca na sexta temporada e resolve se vingar. Para isso, começa a gravar um videolog com o objetivo de investigar deslizes e falcatruas do médico e poder expor isso ao mundo (no caso, os usuários de iPhone e iPad).<br />
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  38. 38. WEB REALITY SHOW #NASOCIAL<br />CLARO E BLACKBERRY<br />Para posicionar os smartphonesBlackBerry para o público jovem, a Grudaemmim desenvolveu um web-reality show. Através de várias ações em rede os participantes foram recrutados para passar 48 horas confinados em duplas, em SP e RJ. Durante o período, tinham apenas o BlackBerry para se comunicar com suas redes e resolver diversas provas e tarefas.<br /># 150 inscritos<br /># Seminvestimento em mídiapaga<br /># Mais de 13.000 citações no twitter<br /># Trending TopicsBrasile São Paulo<br /># 100% de retorno em mídiaespontânea<br /># Case referência em livrosobremídiassociais<br />
  39. 39. RIFO MEIO FUCA<br />PARCERIA COM FNAZCA PARA O UNIBANCO CRÉDITO UNIVERSITÁRIO<br />Para quebrar a dificuldade de comunicar e efetivar a contratação do crédito universitário, a Grudaemmim criou em parceira com a FNAZCA a ação Rifo Meio Fuca, que contava a história de um estudante que resolveu serrar seu fusca no meio e rifar uma das metades para pagar sua faculdade. A história caiu na bocada Internet brasileira e foi short-list em Cannes 2010.<br /># 150% de retorno em mídiaespontânea<br /># Buzz entre universitários das principaisfaculdades de São Paulo<br /># Story-telling com resultado<br />
  40. 40. NUNCA EXPERIMENTE O CRACK<br />MINISTÉRIO DA SAÚDE<br />O Crack sempre foi um tema polêmico e delicado de se discutir. A Grudaemmim criou uma campanha 100% integrada com outras mídias atuando em três pilares fundamentais com diferentes pontos de vista: do usuário, da sociedade e de especialistas. Através de mecânicas de engajamento, o tema foi amplamente discutido pela sociedade durante 45 dias.<br /># mais de 200 depoimentos de ex-dependentes<br /># quase 80.000 nos vídeos produzidos para a campanha online<br /># 95 posts espontâneos em diversos blogs<br /># visitas originadas em 1.112 cidades no mundo<br />
  41. 41. CONFIRA OUTROS TRABALHOS DA GRUDAEMMIM<br />www.grudaemmim.com.br/trabalhos<br />

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