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  1. 1. GEO-LOCATION SERVICES (The Next Big Thing)
  2. 2. What are they? Brief Definition: Applications that have the ability to share a person’s location with his/her social network
  3. 3. Value To Business?  Businesses can see who their most loyal customers are  Easy to reward them (need top-down buy-in)  Word of mouth via customers  Highly localized promotions  Send a message when user checks in at a competitor down the street  Check-ins can have a viral effect  Brand visibility (can) = Service Friends + FB Friends + Twitter Followers
  4. 4. Some of the Many Different Services  Yelp for Mobile  Neer  Loopt  SCVNGR  Foursquare  Others include: Gowalla, Brightkite, Whrrl
  5. 5. Who’s Using Them?
  6. 6. Issues  Problems  Employee Check-ins  Issues  Tracking Your Habits Can be Bad  Privacy  New and creepier ways to stalk  Issues with children  Checking-in to get robbed  Digital “paper” trails
  7. 7. Final Word on Facebook Places
  8. 8. References  Miltsch, E. (2010, October 7). Location-based Services: The Hottest Segment in Social Media. Retrieved from http://socialmediatoday.com/ericmiltsch/198296/location-based-services-hottest-segment-social- media?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter  Smith, A., Zickuhr, K. (2010, November 4). 4% of online Americans use location-based services. Retrieved from http://pewinternet.org/Reports/2010/Location-based-services.aspx  Van Grove, J. (2010, October 27). Top 5 Location-Based Services [Mashable Awards]. Retrieved from http://mashable.com/2010/10/27/best-location-based-services/  O’Dell, J. (2010, April 27). Use Foursquare to Catch a Pair of Jimmy Choos. Retrieved from http://mashable.com/2010/04/27/foursquare-jimmy-choo/  Wohl, M. (2010, November 4). How Prevalent are Location Based Services? Retrieved from http://socialmediatoday.com/michelle- wohl/231569/how-prevalent-are-location-based- services?utm_source=feedburner&utm_medium=twitter&utm_campaign=Social+Media+Today+%28all+posts%29  Gareth. (2010, August 18). Foursquare Marketing Guide. Retrieved from http://www.seo-doctor.co.uk/foursquare-marketing-guide.html  Burgess, C. (2010, July 12). The “Double-Edged Sword” of Location-Based Services. Retrieved from http://www.huffingtonpost.com/christopher-burgess/the-double-edged-sword-of_b_643178.html  Dolan, J. (2010, November 8). Foursquare: Rest in Peace? Retrieved from http://socialmediatoday.com/jay-dolan/233879/foursquare- rest-peace  Van Grove, J. (2010, November 6). On Location-Sharing and the Facebook Versus Foursquare Non Sequitur [OP-ED] http://mashable.com/2010/11/04/location-sharing-stats/  Carr, A. (2010, November 3). Facebook Mobile: iPad Diss, Geo-Location Deals, Universal Sign-On and Check-ins, No Facebook Phone. Retrieved from http://www.fastcompany.com/1699925/facebook-mobile-event-location-updates-geo-location-deals-single-sign- on-no-facebook-phone-g
  9. 9. For Fun http://www.weeplaces.com/dennis-grubbs/

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