Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

WordCamp Riverside 2018: Know Your Audience and Grow

86 views

Published on

SLIDES ONLY: Audience segmentation can be complicated, but knowing your audience in order to grow your business is not. If you know your audience and create personas your messages will resonate with a sector of the business world that has the ability to grow your business.

Greg Taylor of Trinity Web Minute runs through his WordCamp Riverside 2018 presentation and discusses how you to know your audience and grow. For a link of slides with voiceover please refer to: https://trinitywebmedia.com/wcrs2018

Published in: Marketing
  • Finally found a service provider which actually supplies an essay with an engaging introduction leading to the main body of the exposition Here is the site ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

WordCamp Riverside 2018: Know Your Audience and Grow

  1. 1. Know Your Audience and Grow #WCRS Greg Taylor @grtaylor2 Trinity Web Media
  2. 2. Thank You WordCamp Organizers, Volunteers & Staff Greg Taylor @grtaylor2 Trinity Web Media
  3. 3. Thank You For Being Here Greg Taylor @grtaylor2 Trinity Web Media
  4. 4. Have a question? Raise your hand, let’s talk about it… Greg Taylor @grtaylor2 Trinity Web Media
  5. 5. Slides Available: http://trinitywebmedia.com/wcrs2018 Greg Taylor @grtaylor2 Trinity Web Media
  6. 6. Who Am I? Greg Taylor @grtaylor2 Trinity Web Media
  7. 7. My Story… Greg Taylor @grtaylor2 Trinity Web Media
  8. 8. Who Is This Talk For? Greg Taylor @grtaylor2 Trinity Web Media
  9. 9. Who Are You? Greg Taylor @grtaylor2 Trinity Web Media
  10. 10. Important To Understand Greg Taylor @grtaylor2 Trinity Web Media
  11. 11. You Are My Audience Greg Taylor @grtaylor2 Trinity Web Media
  12. 12. Once Upon A Time… Greg Taylor @grtaylor2 Trinity Web Media
  13. 13. How Did People Receive Content Greg Taylor @grtaylor2 Trinity Web Media
  14. 14. Let’s Go Back Greg Taylor @grtaylor2 Trinity Web Media
  15. 15. Let’s Go Back To 1987… Greg Taylor @grtaylor2 Trinity Web Media
  16. 16. If I Said Audience… Greg Taylor @grtaylor2 Trinity Web Media
  17. 17. Live, Radio, Television etc. Greg Taylor @grtaylor2 Trinity Web Media
  18. 18. FACT:
 Avg. 44 Min of Content Per Hour on TV Greg Taylor @grtaylor2 Trinity Web Media
  19. 19. Greg Taylor @grtaylor2 Trinity Web Media
  20. 20. …And Then Greg Taylor @grtaylor2 Trinity Web Media
  21. 21. Some of You Were Born… Greg Taylor @grtaylor2 Trinity Web Media
  22. 22. THE INTERNET Greg Taylor @grtaylor2 Trinity Web Media
  23. 23. Speed & Access Changed Everything Greg Taylor @grtaylor2 Trinity Web Media
  24. 24. …And Then Greg Taylor @grtaylor2 Trinity Web Media
  25. 25. Our Phones Got Smart Greg Taylor @grtaylor2 Trinity Web Media
  26. 26. We Grew Into A Scrolling World Greg Taylor @grtaylor2 Trinity Web Media
  27. 27. And Now… Greg Taylor @grtaylor2 Trinity Web Media
  28. 28. 7 Seconds To Capture YOUR Audience’s Attention Greg Taylor @grtaylor2 Trinity Web Media
  29. 29. 3 Seconds To Capture New Attention Greg Taylor @grtaylor2 Trinity Web Media
  30. 30. 7 > 3 Greg Taylor @grtaylor2 Trinity Web Media
  31. 31. How Do We Fight Back Greg Taylor @grtaylor2 Trinity Web Media
  32. 32. STEP ONE: Know Your Current Business Greg Taylor @grtaylor2 Trinity Web Media
  33. 33. STEP TWO: Know What They Look Like Greg Taylor @grtaylor2 Trinity Web Media
  34. 34. STEP THREE: Know What Drives Them Greg Taylor @grtaylor2 Trinity Web Media
  35. 35. STEP FOUR: Ignore Traditional Demographics Greg Taylor @grtaylor2 Trinity Web Media
  36. 36. TRINITY WEB MEDIA PERSONAS Greg Taylor @grtaylor2 Trinity Web Media
  37. 37. #1 Small Business Owners Greg Taylor @grtaylor2 Trinity Web Media
  38. 38. #2 Mid-Level C Management Greg Taylor @grtaylor2 Trinity Web Media
  39. 39. #3 Dreamers & Disrupters Greg Taylor @grtaylor2 Trinity Web Media
  40. 40. Content Tips To Address Audience Greg Taylor @grtaylor2 Trinity Web Media
  41. 41. Understand What Content Your Audience Wants Greg Taylor @grtaylor2 Trinity Web Media
  42. 42. Content Tips: Be Helpful Greg Taylor @grtaylor2 Trinity Web Media
  43. 43. Content Tips: Address Their Needs Greg Taylor @grtaylor2 Trinity Web Media
  44. 44. Content Tips: Help Them Solve Business Problems Greg Taylor @grtaylor2 Trinity Web Media
  45. 45. Content Tips: Tap Into Customer’s FAQs Greg Taylor @grtaylor2 Trinity Web Media
  46. 46. Understand Where Your Audience Listens To You Greg Taylor @grtaylor2 Trinity Web Media
  47. 47. Understand The Psychology Behind Your Broadcast Platforms Greg Taylor @grtaylor2 Trinity Web Media
  48. 48. Greg Taylor @grtaylor2 Trinity Web Media
  49. 49. WordCamp Riverside 2017 Greg Taylor @grtaylor2 Trinity Web Media
  50. 50. The Results Are In… Greg Taylor @grtaylor2 Trinity Web Media
  51. 51. Trinity Web Media Growth Greg Taylor @grtaylor2 Trinity Web Media
  52. 52. Trinity Web Media Growth Greg Taylor @grtaylor2 Trinity Web Media
  53. 53. Trinity Web Media Growth Greg Taylor @grtaylor2 Trinity Web Media Revenue Change: +68%
  54. 54. KEY AUDIENCE TAKEAWAYS Greg Taylor @grtaylor2 Trinity Web Media
  55. 55. Takeaways: Seek To Understand Greg Taylor @grtaylor2 Trinity Web Media
  56. 56. Takeaways: Care About The Details Greg Taylor @grtaylor2 Trinity Web Media
  57. 57. Takeaways: Never Underestimate Your Audience’s Intelligence Greg Taylor @grtaylor2 Trinity Web Media
  58. 58. Takeaways: Be Kind Greg Taylor @grtaylor2 Trinity Web Media
  59. 59. Three Last Points and then Q&A Greg Taylor @grtaylor2 Trinity Web Media
  60. 60. Go Do. Greg Taylor @grtaylor2 Trinity Web Media
  61. 61. Perfection is the Enemy of Progress Greg Taylor @grtaylor2 Trinity Web Media
  62. 62. Help Someone Else Greg Taylor @grtaylor2 Trinity Web Media
  63. 63. Slides Available: http://trinitywebmedia.com/wcrs2018 Greg Taylor @grtaylor2 Trinity Web Media
  64. 64. Thank You Greg Taylor @grtaylor2 Trinity Web Media
  65. 65. Questions… Greg Taylor @grtaylor2 Trinity Web Media

×