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The New Age of Content : WordCamp Sacramento

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How you can put the new age of content to work for your marketing by using WordPress

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The New Age of Content : WordCamp Sacramento

  1. 1. WordPress + The NEW AGE of CONTENT Greg Taylor @grtaylor2 • Marketing Press
  2. 2. Greg Taylor Entrepreneur Marketer Podcast Guest / Host Video Host Blogger Photographer Blabber Greg Taylor @grtaylor2 • Marketing Press
  3. 3. Content Creator Greg Taylor @grtaylor2 • Marketing Press
  4. 4. Tweetable Moments @grtaylor2 #wcsac Greg Taylor @grtaylor2 • Marketing Press
  5. 5. Content in 2015 Greg Taylor @grtaylor2 • Marketing Press
  6. 6. Remember When Things Were Simple? Greg Taylor @grtaylor2 • Marketing Press
  7. 7. We Pressed Publish And Called It Good… Greg Taylor @grtaylor2 • Marketing Press
  8. 8. Welcome to the Future… Where That No Longer Works Greg Taylor @grtaylor2 • Marketing Press
  9. 9. We Have Entered A New Age of Content Greg Taylor @grtaylor2 • Marketing Press
  10. 10. Three Goals of Content Greg Taylor @grtaylor2 • Marketing Press
  11. 11. My Three Goals of Content Search / Subject Matter Expertise Creating Community Conversion Greg Taylor @grtaylor2 • Marketing Press
  12. 12. Where Should We Start?
 Greg Taylor @grtaylor2 • Marketing Press
  13. 13. You Are a Media Company Greg Taylor @grtaylor2 • Marketing Press
  14. 14. You Control The Narrative Greg Taylor @grtaylor2 • Marketing Press
  15. 15. You Correct The Facts Greg Taylor @grtaylor2 • Marketing Press
  16. 16. You Are A Storyteller Greg Taylor @grtaylor2 • Marketing Press
  17. 17. Know Your Audience Greg Taylor @grtaylor2 • Marketing Press
  18. 18. What Story Needs To Be Told Greg Taylor @grtaylor2 • Marketing Press
  19. 19. What Story You Want To Tell Greg Taylor @grtaylor2 • Marketing Press
  20. 20. What Story Needs To Be Heard Greg Taylor @grtaylor2 • Marketing Press
  21. 21. Who Owns The Story? Greg Taylor @grtaylor2 • Marketing Press
  22. 22. “Marketing is no longer about the stuff that you make but about the stories you tell.” ~ Seth Godin Greg Taylor @grtaylor2 • Marketing Press
  23. 23. Plan Accordingly Greg Taylor @grtaylor2 • Marketing Press
  24. 24. Execute Greg Taylor @grtaylor2 • Marketing Press
  25. 25. How Helpful Is Your Content? Greg Taylor @grtaylor2 • Marketing Press
  26. 26. “You are competing for attention against everything – including cute puppy videos.” ~ Jay Baer Greg Taylor @grtaylor2 • Marketing Press
  27. 27. Viral vs. Evergreen Greg Taylor @grtaylor2 • Marketing Press
  28. 28. Measure Everything Greg Taylor @grtaylor2 • Marketing Press
  29. 29. Whatever can be published can be measured Greg Taylor @grtaylor2 • Marketing Press
  30. 30. Whatever is published needs to be measured Greg Taylor @grtaylor2 • Marketing Press
  31. 31. Review, Refine, Repeat Greg Taylor @grtaylor2 • Marketing Press
  32. 32. Whatever you can create, you can post to WordPress Greg Taylor @grtaylor2 • Marketing Press
  33. 33. WordPress is the platform, but what are the tools?
 Greg Taylor @grtaylor2 • Marketing Press
  34. 34. Podcasting Greg Taylor @grtaylor2 • Marketing Press
  35. 35. Do you know how many downloads the Serial had in 2015? Greg Taylor @grtaylor2 • Marketing Press
  36. 36. Remember: YOU are not Serial Greg Taylor @grtaylor2 • Marketing Press
  37. 37. Greg Taylor @grtaylor2 • Marketing Press This American Life Serial
  38. 38. Prouduction Tools iMovie Skype iPhone Adobe Audition Greg Taylor @grtaylor2 • Marketing Press
  39. 39. Broadcast Tools Lisbyn Podbean iTunes Greg Taylor @grtaylor2 • Marketing Press
  40. 40. Video Greg Taylor @grtaylor2 • Marketing Press
  41. 41. Video Workflow Greg Taylor @grtaylor2 • Marketing Press
  42. 42. Photo Greg Taylor @grtaylor2 • Marketing Press
  43. 43. What’s the best camera to tell your story? Greg Taylor @grtaylor2 • Marketing Press
  44. 44. Publishing Tools Instagram Flickr Facebook Greg Taylor @grtaylor2 • Marketing Press
  45. 45. Photo is the easiest to media to curate User Generated Content (UGC) Greg Taylor @grtaylor2 • Marketing Press
  46. 46. Curating UGC is like mining for gold…. Greg Taylor @grtaylor2 • Marketing Press
  47. 47. UGC is elusive, but extremely valuable Greg Taylor @grtaylor2 • Marketing Press
  48. 48. New Twitter Tools Greg Taylor @grtaylor2 • Marketing Press
  49. 49. Broadcast Tools Periscope Meekat Blab Greg Taylor @grtaylor2 • Marketing Press
  50. 50. Aggregate, Curate or Embed Greg Taylor @grtaylor2 • Marketing Press
  51. 51. How can you tell your story? Greg Taylor @grtaylor2 • Marketing Press
  52. 52. Who responds to what? Greg Taylor @grtaylor2 • Marketing Press
  53. 53. What are you measuring? Greg Taylor @grtaylor2 • Marketing Press
  54. 54. Go Do. Greg Taylor @grtaylor2 • Marketing Press

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