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Print books are back...
In December, Nielsen BookScan
reported that 571 million print
books were sold in 2015, 17
millio...
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Print books are back...
In 2019: print revenue will continue
to make up more than 70% of
global total books revenue. Glo...
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www.bookupapp.com
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Customer demand for book swap app
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“Book blogging” communities

Mainly print-focused, e.g., #bookstagram

Really like taking pictures of their book cove...
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Why location-based book swapping?

Mailing print books (e.g., PaperBackSwap) is time consuming
and less convenient tha...
12
Soaring textbook costs
US Public Interest Research
Group: the average American
college student spends around
$1,200 per...
13
Bookstore buybacks often don't work
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Revenue opportunities
In-App Purchases (IAP)

First five books added to library = free; ~$4.99 USD to add
five more bo...
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Competitors
Name Launched Differentiation
Booxup
(Paris, FR)
March 2015 Bookup will:
1) be more privacy protective
2) h...
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The Bookup App - March 2016 Pitch Deck

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Bookup – hookups for books! www.bookupapp.com
Bookup is a location-based print book swapping app. The Bookup App is for readers of print books who want to swap their books for other books in their area and potentially make a new friend with a shared interest in reading.

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The Bookup App - March 2016 Pitch Deck

  1. 1. 1
  2. 2. 2 Print books are back... In December, Nielsen BookScan reported that 571 million print books were sold in 2015, 17 million more than the year before. http://www.latimes.com/books/la-ca-jc-book-trends-20160103-story.html
  3. 3. 3 Print books are back... In 2019: print revenue will continue to make up more than 70% of global total books revenue. Global total books print revenue will stand at ~US$92bn. (PwC, 2015) http://www.pwc.com/gx/en/industries/entertainment- media/outlook/segment-insights/consumer-and-educational-book- publishing.html
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  5. 5. 5
  6. 6. 6
  7. 7. 7 www.bookupapp.com
  8. 8. 8
  9. 9. 9 Customer demand for book swap app
  10. 10. 10 “Book blogging” communities  Mainly print-focused, e.g., #bookstagram  Really like taking pictures of their book covers  Opportunity for monetization on these platforms, e.g., Amazon.com Associates (earn up to 8.5% of sales revenue on referrals)
  11. 11. 11 Why location-based book swapping?  Mailing print books (e.g., PaperBackSwap) is time consuming and less convenient than meeting for exchange  Expensive to always keep buying new print books  App available ~24/7  Eco-friendly: sharing print books is a “green” way of consuming literature, akin to recycling  Could make a new friend w/ a shared interest in reading!
  12. 12. 12 Soaring textbook costs US Public Interest Research Group: the average American college student spends around $1,200 per year on books. (BUT they still prefer print!) http://www.washtenawvoice.com/2016/02/01/textbook-prices-rise-while-college-students-drop/ http://www.nbcnews.com/tech/tech-news/92-percent-students-prefer-paper-books-over-e-books-survey-n511371
  13. 13. 13 Bookstore buybacks often don't work
  14. 14. 14 Revenue opportunities In-App Purchases (IAP)  First five books added to library = free; ~$4.99 USD to add five more books  Pay to send unlimited push notifications  Pay to access more app functionality (future versions) Advertising  Potentially leverage ad networks e.g., iAd, AdMob, Tapjoy  Native ads (e.g., book publishers) as user base grows
  15. 15. 15 Competitors Name Launched Differentiation Booxup (Paris, FR) March 2015 Bookup will: 1) be more privacy protective 2) have IAP 3) be more targeted at English market Novelinked (Singapore) December 2015 Bookup will: 1) not cluttered with distracting ads 2) have IAP 3) be more targeted at English market Bookselves (Berkeley, CA) November 2015 Bookup will: 1) have more functionality (e.g., chat, scanner) 2) have IAP 3) extend beyond USA

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