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prototyping 
A Conversation About 
Your Assumptions 
presented at olin college
ross beyeler 
Founder of Growth Spark 
Babson College Alum 
BusinessWeek Top 25
agenda 
Introduction 
Scoping Activities 
Testing for Content 
Testing for Context 
Testing for Capabilities 
Prototype Testing 
& Feedback 
Q&A
Introduction
introduction 
We use prototyping to facilitate 
a conversation between us 
and our users.
introduction 
These conversations focus on 
testing a set of assumptions as we 
continue to define the product.
introduction 
We use the quickest, and most 
effective methods of prototyping 
to start these conversations.
introduction 
Determining what method 
to use depends on the type of 
assumptions you are testing.
introduction 
There are three types of assumptions 
you should be testing while prototyping. 
Content. 
Context 
Capabilities 
1 
2 
3
Scoping Activities
scoping activities 
Before we can begin prototyping, 
we need to define a baseline driven 
by assumptions. The following 
activities inform our assumptions.
audience personas 
Who is using your product? 
photo via mailchimp.com
problem definition 
What problem are you trying to solve? 
chalkboard
how will you help 
How will your product solve their problem? 
photo via caryarts.net
define success 
What does success look like for your users?
Testing for Content
testing for content 
Testing for content is about 
defining what elements need 
to be included in your product.
testing for content 
We need to visually communicate 
the elements of our product that 
meet our user’s goals.
low-fi wireframes 
Whiteboard Sketches
mid-fi wireframes 
Balsamiq
hi-fi wireframes 
UX Pin
Testing for Context
paper prototypes 
photo via medialab.hva.nl
pdf prototypes 
Invision App 
photo via wireframes.linowski.ca
html prototypes 
Bootstrap 
photo via getboostrap.com
mobile prototypes 
Flinto 
photo via flinto.com
cms-based prototypes 
Wordpress 
photo via wordpress.org
Testing for Capabilities
scripts 
Codepen 
photo via codepen.com
scaffolding 
Ruby Tutorial 
photo via railstutorial.org
data-scraping 
Kimono App 
photo via kimono.com
mock-data 
Mocky.io 
photo via mocky.io
crud data 
Firebase 
photo via firebase.com
api integrations 
Zapier 
photo via zapier.com
rapid infrastructure 
Heroku 
photo via heroku.com
Prototype Testing 
& Feedback
prototype testing & 
feedback 
If we built our prototype to test 
our assumptions, then we must 
test our prototype.
prototype testing & 
feedback 
Getting your prototype in the 
hands of your users is key to 
collecting feedback that will 
improve your product.
in-person demos 
photo via tishadiplomaproject.blogspot.com
qualitative surveys 
Qualaroo 
photo via heroku.com
usability testing 
UserTesting 
photo via usertesting.com
visual tracking 
Mouseflow 
photo via mouseflow.com
the end! 
Thank you! 
ross@growthspark.com / @growthspark 
any questions?

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Prototyping - A Conversation about your Assumptions