Startup Growth Academy #1: SaaS is Sexy!


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There's simply no point in arguing what gives a statistically better chance of creating a sustainable web business: a SaaS product or a B2C product (unless you're unbelievably lucky and manage to create the next Facebook). The purpose of this discussion in not the pros and cons of each approach. Instead I'd like to focus on the specifics of your future SaaS business, that will significantly influence your chance of becoming a successful webpreneur. Welcome to the first episode of Startup Growth Academy! Footnotes are avaliable on:

Published in: Marketing, Business, Technology

Startup Growth Academy #1: SaaS is Sexy!

  1. And you thought SaaS wasn’t sexy. Well, you were wrong. Cindy Pandos Illuminate VC
  2. Do the things that don’t scale. Paul Graham Y Combinator
  3. #Golden Rule You want to build a SaaS Product.
  4. Maybe SaaS business model gives you 90% failure rate, but that's still a lot better than 99,9% chance of not reaching the unbeliveble IPO like Facebook or Twitter. 
  5. Sexy startups earn their own money, so forget the B2C market and build a SaaS product.
  6. In the first episode of Startup Growth Academy I will outline the business model checklist for a potentially awesome SaaS product:
  7. #1 One target group cut down to one very specific niche...
  8. ... but on a global market. Be lean, don’t be small. Find an at least one million dollar market and go for it. *1
  9. #2 One painful problem, that people from your niche want to solve, by paying you money.
  10. It means real market needs, that exist now. Not tomorrow, not 5 years from now. Now. Forget trends, nobody knows what’s gonna happen in 5 years. If you think you do you're just cheating yourself. Stop. *2
  11. #3 Subscription. You might say: "Thank you captain obvious" but you need users who pay every month, or one year in advance *3
  12. #4 Intense Collaboration. Collaborative means viral. Viral means rapid growth. *4
  13. #5 High retention. You want to build something people need everyday. *5
  14. #6 High CLV. You want to build something people will use for years. *6
  15. #7 High price. It’s way better to have 20 customers paying $2000, than 2000 paying $20. *7
  16. Follow this checklist to create a potentially fast growing SaaS product.
  17. Footnotes are avaliable on: saas-is-sexy
  18. Join FREE Marketing Course: Greg Pietruszynski | @pietruszynski