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Growth, Myths and   Anecdotes
About me•   Company builder     – Winamp (100MM users by 2001)     – AIM+ICQ (250MM users by 2004)     – Facebook (1B user...
GROWTH
What we did right• Measured Things• Tested Things• Tried Things
How we did it• A simple framework  – Acquisition  – Activation  – Engagement  – Virality
The biggest takeaway• Eliminate Ego• Invalidate Lore
MYTHS
The hard truth• Most people don’t know what they are talking about
Wake up!• k != growth• K == spam
A-ha• Core product value is elusive and most  products don’t have any
ANECDOTES
Trends• If you truly know your business you know  you’ve won before you actually win
Ruthless Prioritization• Growth was the only thing we spoke about at FB for three years
Culture vs Capability• Culture wins every time• What you value is what you will achieve
Values•   Very high IQ•   Strong sense of purpose•   Relentless focus on success•   Aggressive and competitive•   High qua...
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Wake up!• k != growth• K == spam

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