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[#GHConf17] Move Fast and Take Risks — How to Win with Limited Resources

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In this presentation, Julie Zhou from Yik Yak (previously Hipmunk), talks about moving fast and taking risks to win with limited resources.

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[#GHConf17] Move Fast and Take Risks — How to Win with Limited Resources

  1. 1. Move Fast and Take Risks—How to Win with Limited Resources Julie Zhou, Yik Yak
  2. 2. Julie Zhou Growth @ Google, Hipmunk, Yik Yak Wednesday, May 24, 2017 Move fast and take risks: How to win with limited resources
  3. 3. #30 A little background... #10#20,001
  4. 4. Typical travel site Hipmunk: Focus on user happiness
  5. 5. Typical travel site Hipmunk: Focus on user happiness
  6. 6. No acquisition is free
  7. 7. If you must spend money...
  8. 8. INCUMBENTS • Money • Resources
  9. 9. YOU • Speed • Risk-taking INCUMBENTS • Money • Resources
  10. 10. Example: Facebook Mobile Ads
  11. 11. versus Example: Facebook Mobile Ads
  12. 12. High rollers crash the arbitrage party
  13. 13. High rollers crash the arbitrage party When Hipmunk started
  14. 14. Example: The Internet’s dirty secret
  15. 15. Example: The Internet’s dirty secret
  16. 16. Example: The Internet’s dirty secret
  17. 17. ● 3x impression volume of Google + Facebook + Twitter ● 90% lower unit costs ● 4x higher new user retention than Facebook http://blog.eat24hours.com/how-to-advertise-on-a-porn-website/ Example: The Internet’s dirty secret
  18. 18. Reddit (r/atheism, r/wtf, r/fffffffuuuuuuuuuuuu) Snapchat Musical.ly More channels that make people nervous
  19. 19. Alternative investments
  20. 20. Relationships
  21. 21. Hipmunk: Daily active Android users
  22. 22. Hipmunk: Daily active Android users
  23. 23. “Nexus 7 delivers the finest experience we’ve seen yet from an Android tablet” – Wired
  24. 24. Move fast Take risks Find your competitive advantage How to win with limited resources
  25. 25. Want video access Jamie Siminoff, Ring This could be you! View recordings of all #GHConf17 presentations with our virtual pass & purchase tickets for next year’s event at growthhackers.com/conference

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