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AI, Machine Learning, and their Application for Growth - #GHConf18

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There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth

Published in: Business

AI, Machine Learning, and their Application for Growth - #GHConf18

  1. 1. Adelyn Zhou CMO, TOPBOTS @AdelynZhou AI, Machine Learning, and their Application for Growth #GHConf18
  2. 2. What Every Marketer Needs to Know About Machine Learning Adelyn Zhou @adelynzhou
  3. 3. @adelynzhou Growth getting harder
  4. 4. @adelynzhou Growth getting harder
  5. 5. @adelynzhou Growth getting harder
  6. 6. @adelynzhou Growth getting harder
  7. 7. @adelynzhou Growth getting harder
  8. 8. "If your competitor is rushing to build AI and you don’t, it will crush you” Elon Musk
  9. 9. Top 25 People To Follow In AI (IBM Watson); Top 9 People in AI (Forbes, Top 10 in Bots (Inc) Research Writer for VentureBeat & Forbes Previously at BCG, Amazon, Nextdoor, Eventbrite Co-Author of Applied Artificial Intelligence Harvard College & Harvard MBA ADELYN ZHOU
  10. 10. @adelynzhou Use AI to help marketers find competitive edge Using Machine Intelligence 1. Brand engagement on Twitter 2. Content amplification on LinkedIn 3. Bot design and development 4. Customer sentiment analysis, etc.
  11. 11. AUTOMATION AI
  12. 12. AUTOMATION AI
  13. 13. AUTOMATION AI Machine Learning
  14. 14. @adelynzhou What is needed for machine learning?
  15. 15. @adelynzhou What is needed for machine learning? Processing Power
  16. 16. @adelynzhou What is needed for machine learning? Processing Power Data
  17. 17. @adelynzhou What is needed for machine learning? Processing Power Models (algorithms) Data
  18. 18. @adelynzhou AI takes data inputs and generates an output Input: Data Sensors Images Text, etc. Output: Prediction Action Images Text, etc. Artificial Intelligence Model
  19. 19. @adelynzhou Machine Learning Main types of machine learning models Semi-Supervised Learning Unsupervised Learning Reinforcement Learning Supervised Learning
  20. 20. @adelynzhou 1. Text Classification
  21. 21. @adelynzhou Text Classification for user insights
  22. 22. @adelynzhou Text Classification for sentiment analysis
  23. 23. @adelynzhou 2. Clustering
  24. 24. @adelynzhou Clustering for customer segmentation
  25. 25. @adelynzhou Clustering for recommendation systems
  26. 26. @adelynzhou 3. Regression
  27. 27. @adelynzhou Regression models for dynamic pricing
  28. 28. @adelynzhou Regression for marketing spend and performance
  29. 29. @adelynzhou Regression for sales forecasting Can model thousands of features Weather, demographics, geography, inventory levels, repeat purchases, pricing, etc. rather than a few
  30. 30. @adelynzhou 4. Multi-Arm Bandits
  31. 31. @adelynzhou Multi-Arm Bandits
  32. 32. @adelynzhou Multi-Arm Bandits
  33. 33. @adelynzhou Multi-Arm Bandits
  34. 34. @adelynzhou Multi-Arm Bandits for content optimization
  35. 35. @adelynzhou 1. Short tests 1. Headline testing 2. Short term campaigns and promotions 2. Long term tests 1. Set it and forget it optimization 2. Ad targeting 3. Optimization with attribution Multi-Arm Bandits for short and long term tests
  36. 36. @adelynzhou 5. Conversational AI WHAT IS A CONVERSATIONAL BOT?
  37. 37. @adelynzhou 5. Conversational AI WHAT IS A CONVERSATIONAL BOT? Also known as: chatbot, virtual assistant, digital assistant, conversational UI A conversational bot is a computer program you can converse with, either through voice or text.
  38. 38. @adelynzhou Messaging Platforms Conversational AI for messaging platforms
  39. 39. @adelynzhou Conversational AI for websites and apps
  40. 40. @adelynzhou Conversational AI for voice assistants
  41. 41. @adelynzhou Marketing Brand awareness Drive to store E-commerce Functionality Core functionality Productivity Automation Customer Service Customer support Store information CRM engagement Conversational AI for marketing and care
  42. 42. www.topbots.com/brands
  43. 43. @adelynzhou 6. Generative Models Recurrent Neural Networks (RNNs)
  44. 44. @adelynzhou 6. Generative Models Generative Adversarial Networks (GANs)
  45. 45. @adelynzhou Generative models for name generation
  46. 46. @adelynzhou Generative models for name generation
  47. 47. @adelynzhou Generative models for name generation
  48. 48. @adelynzhou Generative models for name generation
  49. 49. @adelynzhou Generative models for copy creation
  50. 50. @adelynzhou “Yes, it’s for fans of possibility” “Yes, it’s Mother Nature approved” “Yes, this car is an ode to tech” “Yes, the future is available now” “Yes, it will turn heads on the moon” Generative models for copy creation
  51. 51. @adelynzhou Human or Bot? Generative models for text creation
  52. 52. @adelynzhou “A shallow magnitude 4.7 earthquake was reported Monday morning five miles from Westwood, California, according to the U.S. Geological Survey. The temblor occurred at 6:25 a.m. Pacific time at a depth of 5.0 miles.” Generative models for text creation
  53. 53. @adelynzhou “Kitty couldn’t fall asleep for a long time. Her nerves were strained as two tight strings, and even a glass of hot wine, that John made her drink, did not help her. Lying in bed she kept going over and over that monstrous scene at the meadow.” Generative models for text creation
  54. 54. @adelynzhou “How little we know of what there is to know. I wish that I were going to live a long time instead of going to die today because I have learned much about life in these four days; more, I think than in all other time.” Generative models for text creation
  55. 55. @adelynzhou Generative Methods for image generation
  56. 56. @adelynzhou Generative Methods for image generation
  57. 57. @adelynzhou Generative Methods for image generation
  58. 58. @adelynzhou 7. Computer Vision
  59. 59. @adelynzhou Computer Vision for product recognition Opticwhite
  60. 60. @adelynzhou Computer Vision for earned media calculation
  61. 61. @adelynzhou Computer Vision for e-commerce relevance
  62. 62. @adelynzhou Computer Vision for content moderation
  63. 63. @adelynzhou 8. Robotic Process Automation Source: Roboyo
  64. 64. @adelynzhou Robotic Process Automation for daily reports Source: Moz
  65. 65. @adelynzhou bit.ly/growthhackers2018
  66. 66. W W W. T O P B O T S . C O M APPLIED ARTIFICIAL INTELLIGENCE
  67. 67. Learn more about the GrowthHackers Conference at GrowthHackers.com/Conference

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