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Marketing Ideas for a Website Builder by Growth Channel

This free marketing ideas set is prepared by Growth Channel for a website builder app. Create your personalized marketing plan on growthchannel.io

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Marketing Ideas for a Website Builder by Growth Channel

  1. 1. Growth Plan 1.01 Overview: Growth Marketing Ideas Growth Channel presents these growth marketing ideas to give you a quick overview of what your startup can do to help you build brand awareness for YOUR WEBSITE BUILDER on the smallest budget. These tactics will help you establish your digital brand marketing and activation to ensure you are getting high number of website visits with a good conversion rate and positive ROI for the Trigger phase of the customer journey. This report is built for the indicated target group of global business customers 22-50 years old, who are self-employed, freelancers or Marketers. If you have any questions or feedback, please reach out to us via email: hello@growthchannel.org Free sample: WEBSITE BUILDER Page of1 6
  2. 2. Growth Plan 1.01 Trigger marketing ideas There are a number of founders, marketers, and SaaS communities out there which you can join to kick off the conversation with your target audience. It’s important not to start promoting your business right in the beginning, but to introduce yourself, who you are, what you are working on, what problems you’re solving and how. Make sure you provide value to the existing conversations by sharing educational content and participating in active discussions. Leapers Independent Work Product Tribes Launch Maker’s Kitchen Get Maker Log Online Geniuses Similar to online communities, there are also a number of existing podcasts which always seek prominent guest speakers to join the conversation. Be that guest speaker! By positioning yourself as a thought leader in your industry, your project will also be getting credibility and be able to grow much faster. SaaS Club SaaStr The SaaS Revolution Show Startup Chat This week in startups Product Hunt Radio Lean Startup Content marketing should be one of your priorities to build a credible brand and acquire initial audience. Focus your content marketing efforts on the demand side of your marketplace at this stage (±70-30%), as this is where the volume of search queries will drive most interest and traffic your way. This can be a blog or a video series. If you don’t know where to start, check out what your competitors are writing about and where. Based on the keywords research and competitor analysis, start prepping your content around those topics. Here is what your competition is focusing on: website design, free website builder, website templates, free website templates, responsive web design tool. You competition also has vast number of content pages on the website itself, which can drive good organic and referral traffic: Free sample: WEBSITE BUILDER Page of2 6
  3. 3. Growth Plan 1.01 Your competition is also driving significant traffic from YouTube. Consider tutorial videos (owned media) and incentivise influencers and affiliates to review and feature your product in their videos published on their YouTube channel. This will give you more visibility. Free sample: WEBSITE BUILDER Page of3 6
  4. 4. Growth Plan 1.01 Not limited to your business website, consider contributing content to other well established business websites and blogs. This way you will get in front of the new audience, broaden your reach and ‘trigger’ new potential customers. Consider the following sites: Free sample: WEBSITE BUILDER Page of4 6 xyz
  5. 5. Growth Plan 1.01 Based on your target audience, creating a community can be a great way to engage with business founders, marketers and freelancers. You can have your community on Slack or Facebook, as an example. This is also where a lot of no-code founders and marketers spend their time online. There you can gather customer feedback, learn more about their purchasing decisions, share educational content and run AMA sessions. Consider lead magnets, such as premium website templates, Founder eBooks, webinars and courses. You can list them on 3rd party websites and directories with existing follower base. That way you can scale your reach and drive more conversions to your own platform. For website templates, you can consider ThemeForest, TemplateMonster, Envato. Partnerships can become a big part of your traffic (this is what some of your competitors are winning with!) Consider partnering up with web designers (your competitors do!) and tech bloggers. Influencer outreach can also help you get in front of Top Website Builders reviews. Here are a few publications to consider: The 14 Best Website Builders 2020: Each Tried and Tested How to Choose the Best Website Builder in 2020 (Compared) The Best Website Builders | I try every website builder— so you don’t have to. Here’s what I recommend in 2020 10 Best Website Builders | We Signed Up With 10 Popular Website Builders, Here’s Our Review… We’ve tested 53 website builders so far. Here’s our top 10 Best website builder for 2020: Wix, Squarespace and more compared Last but not least, involve your happy customers in your marketing activities. Incentivise them for helping you promote your product. That can be done by offering them discounts, gift cards or vouchers for other tools or products. Studies show that customers brought through referrals have a much higher conversion rate than those who come from outbound marketing. Few growth hacks to consider To help you along this journey, here are some cool tools you can employ: • Get free access (or huge discounts) to Pro plans for cloud hosting, email distribution software, marketing automation & other tools with Secret • Use TexAu for lead generation automation • Mailmeteor sends personalised bulk email with Gmail • Gofelix.ai will instantly transforms your content into a unique video, audio, stories & collections • ConverFlow’s free plan for your marketing automation and lead generation solution Learn more about AI Marketing tools in our latest publication Free sample: WEBSITE BUILDER Page of5 6
  6. 6. Growth Plan 1.01 Thank you! Thanks for showing interest in Growth Channel and participating in our MVP! We very much appreciate your feedback. Let us know how if you liked this stack of marketing ideas, if it was on par with your team’s plans by competing this short survey. We hope you enjoyed the read! Please help us spread the word about Growth Channel and our vision. You can share below link with your network, so they can also benefit from the free set of marketing ideas: https://growthchannel.io If you want to take the next step and let Growth Channel prepare your full custom marketing plan, let us know! We charge only $99 as opposed to any consultant or a marketing agency. Your plan will include everything from persona mapping, content templates, distribution channels, email marketing workflow, referral program scope, target keywords, and reporting dashboard. Growth Channel solution is built on AI and machine learning technology, which allows us keep the price at a fraction of the cost. If you’re interested to learn more, simply send an email to hello@growthchannel.org Happy hacking 😃 Free sample: WEBSITE BUILDER Page of6 6

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