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Marketing Ideas for a Female Founders Community by Growth Channel

This free marketing ideas set is prepared by Growth Channel for a female founders community. Create your personalized marketing plan on

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Marketing Ideas for a Female Founders Community by Growth Channel

  1. 1. Growth Plan 1.01 Overview: Growth Marketing Ideas Growth Channel presents these growth marketing ideas to give you a quick overview of what your startup can do to help you acquire new leads of business customers for YOUR FEMALE FOUNDERS MARKETPLACE on the smallest budget. These tactics will help you establish your digital brand marketing and activation to ensure you are getting high number of website visits and brand impressions for the Trigger phase of the customer journey. Engagement rate is also being taken into consideration as a secondary key performance indicator (KPI). This report is built for the indicated target group of female 31-50 years old residing in the United States of America, interested in reading who are self-employed or freelancers. If you have any questions or feedback, please reach out to us via email: Trigger marketing ideas There are a number of female communities out there which you can join to kick off the conversation with your target audience. It’s important not to start promoting your business right in the beginning, but to introduce yourself, who you are, what you are working on, what problems you’re solving and how. Make sure you provide value to the existing conversations by sharing educational content and participating in active discussions. Free sample: FEMALE FOUNDERS MARKETPLACE Page of1 5
  2. 2. Growth Plan 1.01 Top Digital Communities for Female Founders 20 largest communities for women entrepreneurs Similar to online communities, there are also a number of existing podcasts which always seek prominent guest speakers to join the conversation. Be that guest speaker! By positioning yourself as a thought leader in your industry, your project will also be getting credibility and be able to grow much faster. 25 Must-Listen Podcasts For The Woman Entrepreneur 10 Excellent Podcasts For Women Entrepreneurs Content marketing should be one of your priorities to build a credible brand and acquire initial audience. Focus your content marketing efforts on the demand side of your marketplace at this stage (±70-30%), as this is where the volume of search queries will drive most interest and traffic your way. This can be a blog or a video series. If you don’t know where to start, check out what your competitors are writing about, and more importantly - which keywords are they getting most traffic from. Based on the keywords, start prepping your content around those topics. Here is an example Organic Keywords Report for Last but not least, as a marketplace business model, before you launch your full platform, it’s good to consider creating a community with your target audience elsewhere - think Facebook or Slack, for example. This can be a group where you invite your initial users, gather feedback, learn about their needs, engage and nurture your “customers” before your platform is fully live and ready for public. Free sample: FEMALE FOUNDERS MARKETPLACE Page of2 5
  3. 3. Growth Plan 1.01 A bite on the rest of our suggestions As you’re just starting out and don’t have much marketing budget, you should focus on organic growth drivers, like the ones we just talked about previously. Here is also a little more elaboration on some other tactics you should consider down the customer decision journey funnel (after the Trigger phase). 1. Your site UX and SEO Consider upgrading your site design for better user experience (UX). You can even use one of the ready themes to speed up the process and save on design costs. SEO will also become a critical factor. Your current SEO score is 71%. Here are some basic improvements which can significantly boost up your site’s visibility: • Improve your meta title and meta description to attract search traffic to your website Here is how you currently display your website in search engines: • Update your H1 and H2 tags to focus on your value proposition, including your focus keywords. Current headings: Free sample: FEMALE FOUNDERS MARKETPLACE Page of3 5
  4. 4. Growth Plan 1.01 • and should resolve to the same URL, but currently do not. This causes duplicate content, which Google may penalise and downgrade your site visibility. • Consider the keywords of your competitors when choosing your focus: Looking at your competition, HelloAlice is spending a lot on the digital ads, but Female Entrepreneur Association is driving all traffic organically. 2. Social media You should be active where your target audience is spending most of their time online. Those are Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube. Perhaps even Quora. Make sure you’ve got your brand visibility across these channels, not just as a company, but also as a team. Showcase your “behind the scenes”, conduct interviews, share educational tips and advise for your target audience, run content co-creation campaigns. Here is how your competitor is driving their social traffic: Evaluate what your competitors are doing on those channels, learn from them, and do it better! Free sample: FEMALE FOUNDERS MARKETPLACE Page of4 5
  5. 5. Growth Plan 1.01 3. Few growth hacks to consider To help you along this journey, here are some cool tools you can employ: • Get free access (or huge discounts) to Pro plans for cloud hosting, email distribution software, marketing automation & other tools with Secret • Use TexAu for lead generation automation • Mailmeteor sends personalised bulk email with Gmail • will instantly transforms your content into a unique video, audio, stories & collections • ConverFlow’s free plan for your marketing automation and lead generation solution Learn more about AI Marketing tools in our latest publication Thank you! Thanks for showing interest in Growth Channel and participating in our MVP! We very much appreciate your feedback. Let us know how if you liked this stack of marketing ideas, if it was on par with your team’s plans or if not… We hope you enjoyed the read! Please help us spread the word about Growth Channel and our vision. You can share below link with your network, so they can also benefit from the free set of marketing ideas: If you want to take the next step and let Growth Channel prepare your full custom marketing plan, let us know! We charge only $99 for organic growth plan, as opposed to any consultant or a marketing agency. Growth Channel solution is built on AI and machine learning technology, which allows us keep the price at a fraction of the cost. If you’re interested to learn more, simply send an email to Happy hacking 😃 Free sample: FEMALE FOUNDERS MARKETPLACE Page of5 5