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State of the Union of Social Media and Mobile Marketing

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During this presentation, interlinkONE and Grow Socially CEO John Foley, Jr. presented the "State of the Union of Social Media and Mobile Marketing".

John covered a number of important points, including:

- Increasing Awareness and Becoming a Thought Leader

- Generating Qualified Leads

- Creating a Happy Customer

- What Social Networks Do You Need to Be On Today?

- What’s Next? And How Can You Prepare?

- Best Practices for Social Media Campaigns

- Why You Need a Mobile Website Today

- Make Print Interactive: Best Practices for QR Codes

- Get Local! Using Location-Based Marketing

- What'€™s Next? Get Ready to Tap with NFC

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State of the Union of Social Media and Mobile Marketing

  1. 1. State of the Union of Social Media and Mobile MarketingMarch 29th, 2012 John Foley, Jr. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. CEO and Founder Grow Socially and interlinkONE Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  2. 2. Intro: John Foley, Jr.► Grow Socially, Inc. – Support Services I love Mar(H)keting! ► Online Marketing/Social Media ► Plan, Manage, Execute and Measure► interlinkONE – Software (SaaS) ► Enterprise Marketing Management Software ► Plan, build, manage, execute and measure all marketing activities Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  3. 3. The Agenda► Today’s World of Marketing and Communications► Can Social Media Grow Your Business?► Mobile: Reaching Consumers On the Go Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  4. 4. TODAY’S WORLD OF MARKETING ANDCOMMUNICATIONS Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  5. 5. Marketing Used to Be Easier! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  6. 6. Inbound Marketing: Game-Changer Websites, SEO, Social Media! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  7. 7. What is Inbound Marketing?“Inbound marketing isa marketing strategy that focuses onattracting prospective customers byoffering useful information.” http://en.wikipedia.org/wiki/Inbound_marketing Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  8. 8. Get Noticed Optimize / Social Friendly eNewsletter Sign-Ups White Papers Offers Emails Polls Blogs Landing Pages Inquiries Engage and Nurture Qualified and Budgeted Start with MKTG Engage Plan andAction – Publish – Engage – Converse – Share Buyers Nurture Stories, Information, Social Media posts Product? Blogging Analytics Service? Content Mgmt SEO Asset? $ Questionsor Comments? Questions or Comments? Copyright © 2010 Grow Socially, Inc. All All Rights Reserved. Copyright © 2012 Grow Socially, Inc. Rights Reserved. 2012 Phone 1.800.948.0113 Phone 1.800.948.0113 Email Support@GrowSocially.com Email Support@GrowSocially.com
  9. 9. Content Marketing: Necessary! Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/ Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  10. 10. Social Media Statistics 850 Million Users on Facebook 250 Million Tweets Sent Per Day 60+ Hours of Video Uploaded every minute 90 million users in 6 monthsNOTE: As of December 2011 Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  11. 11. New Social Network … Plenty of Buzz! How often is Pinterest being used? Source: http://mashable.com/2012/03/18/pinterest-brand-attention/ Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  12. 12. Social Media and Images► More than 27 million users► Hundreds of millions of photos uploaded and shared…. from people and brands! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  13. 13. Path: Integrating Mobile & Social https://path.com/• Specifically designed for smartphone usage• Easily share location, pictures, songs, s tatus updates, and more Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  14. 14. State of the Mobile World Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  15. 15. Stats – Mobile Fun Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  16. 16. Stats – Mobile Fun Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  17. 17. Stats – Mobile Fun Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  18. 18. U.S. Smartphone Ownership: in 2009 Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  19. 19. U.S. Smartphone Ownership: in 2011 Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  20. 20. Smartphone: Demographic Breakdown Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  21. 21. Mobile Internet Usage Source: Morgan Stanley Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  22. 22. What Does it All Mean? Mobile and Social Media are Changing the Game… Are you keeping up? Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  23. 23. CAN SOCIAL MEDIA GROW YOURBUSINESS? Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  24. 24. Bottom line:It Can Drive Inquiries & Sales! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  25. 25. Here’s How Social Media Can Help YOU► Build Awareness and Thought- Leadership► Generate Inquiries and Qualified Leads► Create Happy Customers Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  26. 26. Build Awareness and Thought-Leadership► Share relevant and helpful information.► Have consistent branding across networks.► Don’t just post your own news – engage! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  27. 27. Generating Inquiries and Leads► How? ► Strategy and Planning ► Build, manage, execute, and measure campaigns ► Have an integrated, multi-channel mind- set Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  28. 28. Generating Inquiries and Leads COMPANY WEBSITE Social Whitepapers, Media eBooks 3500 Downloads Visitors SEO eNewsletter Sign-UpsDM/Flyer 2000 Visitors Comments & Questions on CRM E-mail Blog 800 Links Visitors Info/Inquiries Other 100 Webinar Visitors Sign-Ups Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  29. 29. Creating Happy Customers with SocialMedia► How? ► Reward Your Socially-Engaged Fans ► Be an Active Listener! ► Share Content That is Relevant to Them Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  30. 30. Getting Started… or Moving Forward► What Social Networks Should You Be On?► Being Ready for What’s Next► Best Practices for Social Media Campaigns Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  31. 31. Very Important: Know Your Audience► Who Are They?► Where Are They Cyclically?► How Do They Use Social Media?► What Networks Are They On? Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  32. 32. What’s Next? Cause it Changes Fast!► Okay, yes. My boys won the State Hockey Championship!► Them, and a whole lot of friends recently jumped from Facebook to Twitter! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  33. 33. Being Ready for What’s Next► Don’t forget fundamentals – PLAN!► Always be measuring your efforts► Resources to Stay Ahead of the Game Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  34. 34. Align Tactics with GoalsTactic Goal Key StepsFacebook Fan page Increase awareness Post once a day; of services, generate Custom Tab for demo leads registrationTwitter company Become a thought Post multiple timespage leader, provide daily; share support marketing-related news; active listeningYouTube Profile Humanize brand; Film weekly video of create demand employee(s); create screencasts of customer successesPinterest? Drive website traffic! Create boards to highlight portfolio work Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  35. 35. Plan! Strategy before Tactics! Step 1: Describe the Business, Service, Solution Step 2: Business, Service, Solution Goal Step 3: Where Is the Audience Cyclically? Step 4: How Does the Audience Use Social Media? Step 5: The One Thing Step 6: How Will You Humanize the Brand Step 7: Content Resource and Distribution Strategy Step 8: How Will You Measure Success? Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  36. 36. How to Measure Success? ► Site Traffic ► Downloads ► eNewsletter Sign-Ups ► Blog Comments ► Questions ► Shared Links ► Re-Tweets ► Followers ► Who’s talking about you and how ► Show me the money Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  37. 37. Tools for Measuring Effectiveness Link Shorteners  iLink.Me  TinyURL.com Google Analytics  Website Insights  LinkedIn, Facebook, Twitter, YouTube Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  38. 38. Tools for Listening Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  39. 39. Social Media: Steps to Success► Create a Strategy (PLAN)► EXECUTE Remember Execution TRUMPS► Measure Strategy Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  40. 40. MOBILE: REACHING CONSUMERSON THE GO Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  41. 41. Section Overview► Mobile Websites► Making Print Interactive► Location-Based Marketing Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  42. 42. Mobile Internet Usage: Twice forImportance! Source: Morgan Stanley Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  43. 43. Think About Your Website Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  44. 44. But on a smartphone… = Source: http://www.flickr.com/photos/23844524@N03/5002051362/ Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  45. 45. What Do You Need? A Mobile Website What Should Be Mobile-Optimized? Websites, landing pages, registration pages, surveys, feedback forms, profile pages, and more! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  46. 46. Make Print Interactive: QR Codes Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  47. 47. QR Codes Make Gardens Grow Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  48. 48. QR Codes to VOC Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  49. 49. QR Codes on Direct Mail Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  50. 50. What’s Next? NFC Watch the video: http://ilnk.me/NFCLondon Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  51. 51. Location-Based Marketing Huffington Post: March 10th, 2012 Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  52. 52. Why Use Location-Based Marketing?► Initiate word-of-mouth marketing► Increase awareness of your social networking profiles► Deepen relationship with customers and prospects Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  53. 53. How One Small-Business Uses It Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  54. 54. Using Location-Based Marketing toDrive Sales Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  55. 55. Many Options for Engaging AroundLocation Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  56. 56. FINAL THOUGHTS Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  57. 57. Getting the Most out of Social & Mobile► They are hot, but with major staying power!► They are evolving rapidly – be on your toes.► To succeed, marketing fundamentals still apply. Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  58. 58. 3 Takeaways► Hire the right person or outsource your marketing needs► Write a plan – Social and Mobile► Get started with inbound marketing► Think Mobile Audience NOW! Questions or Comments? Copyright © 2012 Grow Socially, 2012 Rights Reserved. Copyright Inc. All Phone 1.800.948.0113 Email Support@GrowSocially.com
  59. 59. Q & A / Contact Me!: http://ilink.me/JR QR Code iFlyMobi.com Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  60. 60. THANK YOU! Have a great day. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments?Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

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