Social Marketing and Your Company


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How Social Media is best used in Multi-Channel Marketing Initiatives and how to best build these campaigns for yourself and your customers.

Additional topics that will be covered in this webinar will be:

* Understanding how the target audiences communicate in various channels, like Social Media, and how getting noticed is most important;
* Driving traffic from these campaigns and how lead generation is done in these channels;
* Real examples of blending marketing campaigns online, Social Media marketing with traditional to get people to want to learn more about your product or service;
* Leveraging Online Marketing for your company.

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  • Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
  • Social Marketing and Your Company

    1. 1. Social Marketing and Your Company
    2. 2. John Foley, CEO/CMO Grow Socially <ul><li>Founder/CEO interlinkONE -1996 </li></ul><ul><ul><li>Marketing Management Software company (ASP/SAAS) </li></ul></ul><ul><li>Started Grow Socially in 2010 (CEO/CMO) </li></ul><ul><ul><li>Online Marketing Consulting and Services </li></ul></ul><ul><ul><li>Social Media Strategy/Planning Management, Execution and Measurement </li></ul></ul><ul><ul><li>Website Consulting and Design </li></ul></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Video Services </li></ul></ul>
    3. 3. Paul Strack, President CustomXM <ul><li>Joined family’s commercial printing operation in 1990. </li></ul><ul><li>CustomXM has been on the leading edge of technological solutions. </li></ul><ul><li>A leading provider of Targeted marketing solutions. </li></ul><ul><li>CustomXM incorporates personalized cross-media applications that include Web to print and variable data applications </li></ul><ul><li>In 2010 and 2009, recognized by Quick Printing Magazine as one of the top 100 Printing companies in North America, </li></ul><ul><li>In 2009 was the recipient of two Benny’s, one of the industry’s highest honor.s </li></ul><ul><li>Winner  in Arkansas Business’ 2009 Business of the Year awards (Category 1). </li></ul><ul><li>  </li></ul>
    4. 4. What is Social Media? <ul><li>The way that people communicate </li></ul><ul><li>Target like-minded prospects </li></ul><ul><li>Communicate with customers </li></ul><ul><li>Community </li></ul><ul><li>Conversation </li></ul><ul><li>Networking </li></ul><ul><li>Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Customer Service </li></ul><ul><li>Immediate Information </li></ul><ul><li>Platform </li></ul>
    5. 5. Is it really effective?
    6. 6. What are they using it for?
    7. 7. Strategy before Tactics! - THE PLAN FIRST! <ul><li>Step 1: Describe the Business </li></ul><ul><li>Step 2: Business Goals </li></ul><ul><li>Step 3: Who is your Audience </li></ul><ul><li>Step 4: Where Is the Audience Cyclically? </li></ul><ul><li>Step 5: How Does the Audience Use Social Media? </li></ul><ul><li>Step 6: The One Thing </li></ul><ul><li>Step 7: How Will You Humanize Your Brand? </li></ul><ul><li>Step 8: Content Resource and Distribution Strategy </li></ul><ul><li>Step 9: How Will You Measure Success? </li></ul>@Jaybaer
    8. 8. How do printers get started? Define Target Audience <ul><li>Audience Acquisition </li></ul><ul><li>Prospecting, Customer Service, Partner Management, Other </li></ul><ul><li>Discover / Engage / Get found </li></ul>
    9. 9. $ $ $ $ Optimize / Social Friendly TOOLS Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls Social Media Blogging Analytics Content Mgmt SEO Nurture Engage Conversation Convert Convert Action - Publish - Engage – Converse - Share Convert / Measure Product? Service? Asset? Integrated Multi-Channel Marketing
    10. 10. Lessons from the “Real World” <ul><li>Culture is critical </li></ul><ul><li>Why the need to plan? </li></ul><ul><li>Just Do It! </li></ul>
    11. 11. The big 4 Channels for PSPs <ul><li>LinkedIn: networking event by chamber of commerce </li></ul><ul><li>Facebook: personal house party but can have business effect </li></ul><ul><li>Twitter: Block Party </li></ul><ul><li>You tube: Your own TV Station </li></ul>
    12. 12. <ul><li>Actively participate and engage </li></ul><ul><li>Seek out prospects and customers and information that is relevant to you </li></ul><ul><li>Share information! Be a thought leader, be yourself, show the human side of your business </li></ul><ul><li>Variety: Pictures, links, videos </li></ul><ul><li>Use tracking tools like,, or other </li></ul><ul><li>Review your efforts and measure your results </li></ul><ul><li> </li></ul>
    13. 13. <ul><li>Connect with prospects and customers </li></ul><ul><li>Use the question and answer section to find and provide help </li></ul><ul><li>Become active in the groups! </li></ul><ul><li>Post self-promotional items – news and events </li></ul><ul><li> </li></ul>
    14. 14. <ul><li>Actively promote your page </li></ul><ul><li>Seek out friends and fans </li></ul><ul><li>Share information! At least post two items a week </li></ul><ul><li>Variety: Pictures, links, videos </li></ul><ul><li> </li></ul>
    15. 15. <ul><li>Customize look and feel of your channel </li></ul><ul><li>Keep videos short – 1 to 3 minutes </li></ul><ul><li>Keep up variety: from educational to funny </li></ul><ul><li>Stay consistent with posting frequency </li></ul><ul><li> </li></ul>
    16. 16. Four Fundamentals <ul><li>Build your network </li></ul><ul><li>Engage with the network you have built </li></ul><ul><li>Be consistent </li></ul><ul><li>Track and analyze </li></ul>
    17. 17. Engage and Nurture – The Ongoing Conversation
    18. 18. Social Media prospecting versus &quot;cold calling&quot;
    19. 19. Driving traffic - What's the website have to do with it?
    20. 20. Crossing Media - The direct mail piece to the online social experience <ul><li>Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness. </li></ul>
    21. 21. Start Today! <ul><li>1) Start slow </li></ul><ul><li>2) Just do it </li></ul><ul><li>3) Be yourself </li></ul>
    22. 22. Success Stories <ul><li>InterlinkONE: </li></ul><ul><ul><li>Since end of 2008….. </li></ul></ul><ul><ul><li>… . From 0 – 4000 between corporate and individual accounts for Twitter Followers </li></ul></ul><ul><ul><li>… . 10K+ have clicked on our links, downloaded our e-book, our whitepaper, from social media sites alone!!! </li></ul></ul><ul><ul><li>50+ prospects in pipeline directly from twitter… </li></ul></ul>
    23. 23. CustomXM <ul><li>$25,000 in sales directly from Twitter </li></ul><ul><li>Two new customers </li></ul><ul><li>Led to numerous presentations at local, regional, and national levels </li></ul><ul><li>1 FREE dinner in Chicago! </li></ul>
    24. 24. Got Questions? <ul><li>John Foley, Grow Socially </li></ul><ul><ul><li>978-674-8081 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Paul Strack, CustomXM </li></ul><ul><ul><li>501-375-7311 </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Twitter @pstrack </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul> [email_address]