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Get a Blog on Your Company Site

Create a blog for your company website. There are many benefits, such as using it for Newsletter material, incorporating your staff into your marketing efforts, and humanizing your brand. It can also increase inbound website traffic!

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Get a Blog on Your Company Site

  1. 1. Blogs Presented by Whitney Tyson
  2. 2. Overview <ul><li>Get One on Your Website </li></ul><ul><li>What to Write About </li></ul><ul><li>Get Your Staff Involved </li></ul><ul><li>Integrate Multi-Media </li></ul><ul><li>Tools </li></ul><ul><li>Use it for Your eNewsletter </li></ul>
  3. 3. WHY SHOULD YOU HAVE ONE <ul><li>Give your website a voice! </li></ul>
  4. 4. Blog on Website <ul><li>Adds keywords to site </li></ul><ul><li>Improves SEO </li></ul><ul><li>Keeps your website updated </li></ul><ul><li>Presents different types of information </li></ul><ul><li>Drives people to your website </li></ul>
  5. 5. WRITER’S BLOCK? <ul><li>Here are some ideas! </li></ul>
  6. 6. What to Write About <ul><li>Company Announcements </li></ul><ul><li>Industry Updates </li></ul><ul><li>Future Events </li></ul><ul><li>Product Promotions </li></ul><ul><li>New Services </li></ul><ul><li>Commentary on Related Topics </li></ul>
  7. 7. TEAM EFFORT <ul><li>Get your staff involved. </li></ul>
  8. 8. Get Your Staff Involved <ul><li>Each colleague has their own expertise, offers unique skills </li></ul><ul><li>Shows the people behind the website </li></ul><ul><li>Allows staff to participate with the company’s marketing efforts </li></ul><ul><li>Gives variety to your blog </li></ul><ul><li>Spreads out the workload </li></ul>
  9. 9. ADD MULTI-MEDIA <ul><li>Give variety to your blog. </li></ul>
  10. 10. Add Photos <ul><li>Gives your audience more visual information </li></ul><ul><li>Lightens up your blog </li></ul><ul><li>Gives more of an experience </li></ul><ul><li>Use logos, personal, or purchased images </li></ul>
  11. 11. How? <ul><li>Save image to your computer </li></ul><ul><ul><li>Save it as a keyword </li></ul></ul><ul><li>Click where you’d like image to appear in blog before inserting it </li></ul><ul><li>Click on image icon to insert the image </li></ul><ul><li>Label & Re-Size </li></ul><ul><li>Insert into Post </li></ul>
  12. 12. Add Videos <ul><li>Gives personality </li></ul><ul><li>Gives live coverage </li></ul><ul><li>Offers more information </li></ul><ul><li>Shows off your expertise </li></ul><ul><li>Humanizes your business </li></ul>
  13. 13. Add Audio <ul><li>Connect it to Podcasts </li></ul><ul><li>Add it to iTunes </li></ul><ul><li>People can listen to information while they work </li></ul><ul><li>Some people are better speakers than writers </li></ul><ul><li>Footage of a live interview </li></ul>
  14. 14. How? <ul><li>Obtain and copy embeddable link </li></ul><ul><li>Go to “HTML” version of blog </li></ul><ul><li>Click where you’d like to insert the media </li></ul><ul><li>Paste embeddable link into post </li></ul>Open “HTML” format!
  15. 15. TOOLS <ul><li>What will make your life easier. </li></ul>
  16. 16. Snag It <ul><li> </li></ul><ul><li>Screen Capture </li></ul><ul><li>Offers Free 30-Day Trial </li></ul>
  17. 17. <ul><li>WordPress </li></ul><ul><li> </li></ul><ul><ul><li>Use for our website </li></ul></ul><ul><ul><li>Can purchase different themes </li></ul></ul><ul><li>Blogger </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Free Blog Sites
  18. 18. <ul><li>Stock.xchng </li></ul><ul><li> </li></ul><ul><li>Royalty-Free </li></ul><ul><li>iStockPhoto </li></ul><ul><li> </li></ul><ul><li>Prices are usually $1/picture </li></ul>Affordable Online Photos
  19. 19. <ul><li>Hold down button on top of phone </li></ul><ul><li>Then press the bottom button with the square on it </li></ul><ul><li>Phone will automatically save image to its photos </li></ul><ul><li>Email it to yourself </li></ul>Capture Images with Your iPhone
  20. 20. Tools for Recording Video <ul><li>Flip Camera </li></ul><ul><li>Digital Camera </li></ul><ul><li>Smart Phone </li></ul><ul><li>Camcorder </li></ul>
  21. 21. USE IT FOR YOUR ENEWSLETTER <ul><li>Use what you already have! </li></ul>
  22. 22. Merge Your Blog with Your eNewsletter <ul><li>Drives people to your website </li></ul><ul><ul><li>People may explore your website further </li></ul></ul><ul><li>Recycle your content </li></ul><ul><li>Keeps it fresh </li></ul><ul><li>Prevents you from scrambling for last minute content </li></ul>
  23. 23. Questions or Comments? Social Media? I can help!