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5 Best Practices for Inbound Marketing

Our presenters, Tom Barry and Lou Cimaglia, will cover items such as:
-How to turn your website into a lead-generating machine
-Creating engaging and original content and boosting your SEO
-Next generation and responsive web development and design
-Strategic outbound marketing, email marketing and social media
-The importance of analytics!

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5 Best Practices for Inbound Marketing

  1. 1. 5 Best Practices for Inbound Marketing Webinar Series: Online Marketing Presented by Tom Barry & Lou Cimaglia Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  2. 2. Before We Begin… • Recording will be emailed to all registrants • Please submit comments or questions: – In GoToMeeting OR – On Twitter at #GSWebinar • P.S. Thank you for joining us! Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  3. 3. Introduction: Presenters Connect With Us! Tom Barry Lou Cimaglia Sales Executive PR Director TomB@GrowSocially.com LouC@GrowSocially.com @tomRbarry @loucimaglia Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  4. 4. Who Are We? Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  5. 5. Today’s Overview • Lead Generation • Content Creation & SEO • Responsive Web Design • Outbound Strategies • Analytics & Measurement Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  6. 6. What is Online Marketing? Title of Presentation#GSWebinar Created by Author Name | Grow Socially 2012
  7. 7. Your Website Is… Blogs Email • The core of your online presence Your • How you’re found on search engines Website • Your content library SEO Social Content • A 24-hour salesman Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  8. 8. Social Media & Email • Your communication and outreach tool • A great branding opportunity • Needs to be strategic • Make it consistent • Keep it relevant Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  9. 9. Content, Blogs & SEO• Main tools for inbound marketing• Content is currency• Blogging is easy, effective & engaging• SEO is the Holy Grail of inbound marketing Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  10. 10. Create a Next Generation Website Title of Presentation#GSWebinar Created by Author Name | Grow Socially 2012
  11. 11. Responsive Web Design (RWD)• Development of a website should respond to the environment a user is in, and the user’s actions.• This involves the platform, orientation and screen size.• When a user switches devices, the website should switch seamlessly. Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  12. 12. Content Management Systems (CMS) • Simple but effective design • Easy to manage and update • The days of knowing HTML are fading • Entertaining and creative Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  13. 13. Create Engaging and Original Content Title of Presentation#GSWebinar Created by Author Name | Grow Socially 2012
  14. 14. Create Content That People Love• Produce content that people want – To consume – To share• Develop a content strategy• Content is more than text Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  15. 15. Recycle & Reuse • If you can’t create, curate! • Re-purpose old content strategically Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  16. 16. Turn Your Website into a Lead-Generating Machine! Title of Presentation#GSWebinar Created by Author Name | Grow Socially 2012
  17. 17. Use Forms! They’re Great! Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  18. 18. Let’s Give It A Try ilink.me/InboundMKT Leads Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  19. 19. Regiment Your Sales Process Drive leads through the sales funnel Organize your inbound leads Follow-up immediately Leads are like puppies Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  20. 20. Develop an Outbound Strategy Title of Presentation#GSWebinar Created by Author Name | Grow Socially 2012
  21. 21. Incorporate A Multi-Channel Approach • Know your target audience and use the appropriate channels • Stay connected with your audience and give them what they like! • Integrate your outbound marketing & communication efforts with your inbound efforts Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  22. 22. Measure All Your Marketing Efforts Title of Presentation#GSWebinar Created by Author Name | Grow Socially 2012
  23. 23. Use Analytics Tools Effectively • Google Analytics to measure your web traffic • Social media analytics to measure your engagement • Build your flexible strategy by measuring your analytics Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  24. 24. Analyze Data • Measure your efforts from start to finish • Use data as a tool • Generate surveys and ask your audience what they like and want from you Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  25. 25. Recap 1. Create a website that works for you 2. Create content that people love! 3. Make sure your website drives inquiries and leads for your business 4. Use the multi-channel approach to integrate your inbound and outbound marketing efforts 5. Measure and track everything you do Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  26. 26. Jump Start Your Online Marketing ilink.me/JumpTB Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  27. 27. Tools To Help You Grow• Online Marketing Services: GrowSocially.com• Multi-Channel Marketing: interlinkONE.com• Build Mobile Websites: iFlyMobi.com• QR Code Management: QReateAndTrack.com Title of Presentation Created by Author Name | Grow Socially 2012#GSWebinar
  28. 28. Questions? We have the team to help you grow! Title of Presentation Sign up for our eNewsletter! ilnk.me/ilinkCnect Created by Author Name | Grow Socially 2012

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