Dina Jackson - Maine's Summer Phenomenon


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Dina Jackson - Maine's Summer Phenomenon

  1. 1. Maine’s Summer Phenomenon A Season of Challenges & Opportunities
  2. 2. Gathering Intel Maine Office of Tourism Industry Associations Local Chambers Local Businesses
  3. 3. www.visitmaine.com
  4. 4. Primary Purpose ofOvernight Leisure Trips (2011) Outdoor Recreation 35% Touring 25% Shopping 15% Special Event 7%Cultural/Heritage Tourism 2% Other 16% 0% 10% 20% 30% 40% 50%
  5. 5. Primary Purpose of Leisure Day Trips (2011) Outdoor Recreation 32% Shopping 31% Touring 16% Special Event 7%Cultural/Heritage Tourism 2% Other 11% 0% 10% 20% 30% 40% 50%
  6. 6. Regional Leisure Trip Details (2010) Visitors to the region were more likely to report they engaged in the following activities:  Fishing  Hiking  Wildlife/bird watching  Viewing fall colors  Kayaking  Snowmobiling  Boating  Skiing
  7. 7. What are your community’spriorities?The following questions are part of a marketing assessmenttool designed to help a community determine theirmarketing readiness. Does the community want to be proactive in their marketing, or would they rather be prepared to respond when needed? If a commitment is made to proactively market the community, who will be responsible for implementing the plan? What resources can and will be committed to implement the plan and for how long? Should the community consider partnering with a neighboring community to market the area?
  8. 8.  Who is the community targeting: tourists? businesses? specific industry sectors? What are the community’s strengths and weaknesses? What are the community’s opportunities and threats? What are the community’s marketing goals? What tools will the community use to promote the area: brochures? advertising? trade shows? public relations? What tracking system will be used to determine the effectiveness of the marketing program?
  9. 9. Partnering Is KeySuccessful ecotourism practices require the collaboration of allparties, integrating diverse points of view to not only protect thenatural environment but the long-term empowerment of localcommunities and distinct cultures.Unlike traditional mass tourism in which multinationalcorporations usurp high profits through revenueleakage, ecotourism stimulates local economies with a highmultiplier effect. Ecotourism also allows indigenous people toconvey their culture in a sensitive and truthful manner, ratherthan being exploited for merely a profit.How ecotourism benefits local communitiesAug 22, 2012 | By: David Jones
  10. 10. Partners & Product DevelopmentIt is important to be aware of who in your area isinterfacing directly with the visitor.
  11. 11. It is also important to be aware of how your area isbeing marketed by your local tourism businesses.
  12. 12. Nature-based Tourism Development