Small Business Marketing can be Free!              March 2013
About Grow*•   Garry Davis•   Marketing Consultancy•   20 years experience•   Demon, BT, Virgin Media et al•   Small Busin...
Totally Free
Google+ Local formerly Google Places formerly Google Maps !!!!                                                 97% of cons...
Google+
Google Analytics•   Understand who visits your website•   Companies visiting your site•   Keywords driving traffic•   Meas...
Google / Bing Webmaster Tools•   Helps Google/Bing find your website•   Define location•   Enables you to see an issues wi...
Search Engine Optimisation                                                      Title                                     ...
LinkedIn
Facebook
Not Totally Free
Google Business Photos                                               The see inside option allows potential               ...
Google AdWords – Using Local Ad Extensions
Questions
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Free marketing small business

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A presentation on options that are free to help market small businesses. Includes Google webmaster Tools, Google Analytics, SEO idea

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Free marketing small business

  1. 1. Small Business Marketing can be Free! March 2013
  2. 2. About Grow*• Garry Davis• Marketing Consultancy• 20 years experience• Demon, BT, Virgin Media et al• Small Business - Corporates
  3. 3. Totally Free
  4. 4. Google+ Local formerly Google Places formerly Google Maps !!!! 97% of consumers search for local businesses online 81% of UK smartphone internet users have looked for local information with their device Review, Promote, Video,Images, Address, Opening Times
  5. 5. Google+
  6. 6. Google Analytics• Understand who visits your website• Companies visiting your site• Keywords driving traffic• Measuring enquiries• Measuring events (download et al)
  7. 7. Google / Bing Webmaster Tools• Helps Google/Bing find your website• Define location• Enables you to see an issues with site• Google WT Integrates Google Analytics• Keyword ranking• Links to site• Site Performance
  8. 8. Search Engine Optimisation Title Description http://www.themarketingblog.co.uk/2012/02 Links /top-uk-local-business-directories-aka- citation-sources/ http://static.googleusercontent.com/externa l_content/untrusted_dlcp/www.google.com/ Google Guide en//webmasters/docs/search-engine- optimization-starter-guide.pdf
  9. 9. LinkedIn
  10. 10. Facebook
  11. 11. Not Totally Free
  12. 12. Google Business Photos The see inside option allows potential visitors to get a real feel for the place, which should go a long way to helping them make a decision. Even businesses without a website can provide useful information for customers and rank highly in Google for relevant search terms. These listings allow the business to rank for relevant keywords which they have These photos, together with the rest of the used in their description. while adding listings, are great for driving footfall photos it is a great way to increase click through rates.
  13. 13. Google AdWords – Using Local Ad Extensions
  14. 14. Questions

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