Google+ Local formerly Google Places formerly Google Maps !!!! 97% of consumers search for local businesses online 81% of UK smartphone internet users have looked for local information with their device Review, Promote, Video,Images, Address, Opening Times
Google Analytics• Understand who visits your website• Companies visiting your site• Keywords driving traffic• Measuring enquiries• Measuring events (download et al)
Google / Bing Webmaster Tools• Helps Google/Bing find your website• Define location• Enables you to see an issues with site• Google WT Integrates Google Analytics• Keyword ranking• Links to site• Site Performance
Search Engine Optimisation Title Description http://www.themarketingblog.co.uk/2012/02 Links /top-uk-local-business-directories-aka- citation-sources/ http://static.googleusercontent.com/externa l_content/untrusted_dlcp/www.google.com/ Google Guide en//webmasters/docs/search-engine- optimization-starter-guide.pdf
Google Business Photos The see inside option allows potential visitors to get a real feel for the place, which should go a long way to helping them make a decision. Even businesses without a website can provide useful information for customers and rank highly in Google for relevant search terms. These listings allow the business to rank for relevant keywords which they have These photos, together with the rest of the used in their description. while adding listings, are great for driving footfall photos it is a great way to increase click through rates.