1.
The Road to Savings Promotional Campaign
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2.
As part of the Save More for Life campaign to explain how
much a person can save by banking at Suncoast Credit
Union, Grownman Brand created a sweepstakes whose
grand prize was a 2014 Subaru XV Crosstrek.
2014 Subaru XV Crosstrek

3.
We created a series of mass media ads that
included television commercials, billboards, online
banner ads, and Pandora radio spots. Each of our
ads had a "Save more for Life" message, as well as
a strong call-to-action inviting users to visit
Suncoast's website to register for a chance to win
the Subaru and other prizes.

4.
At the Suncoast website, users were reminded of the
research-proven truth that banking at Suncoast can save
a family with multiple Suncoast products as much as
$1040 per year. Upon entering the sweepstakes by filling
out a custom-designed, online form, users provided
Suncoast with valuable information the credit union could
use in future marketing efforts.

5.
The Road to Savings Sweepstakes proved to
be an extremely successful campaign with 16
lucky winners taking home prizes and Suncoast
gaining more than 40,000 marketing leads.