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Kudos – Greater Research Impact
APE 2015 – Dotcoms to Watch
David Sommer, Product Director and Co-founder of Kudos
21 Janu...
Agenda
1. The problem
2. Our solution
3. Results to date
4. Coming soon…
The problem…
5
The problem
£1 trillion is invested in research
every year, but of the publications
communicating the results of this
re...
Researchers are under growing
pressure to maximize
reach and impact of their work
For many researchers,
this is hard to do…
8
In the world today
there are
50 million
published research
articles1
1 Annual Reviews white paper - The Role of the Crit...
Be discoverable or die
10
Reader time is at a premium
• Research is often dense and impenetrable
• How can an author help the reader quickly eval...
11
Relevant information is locked
away in silos
12
Researchers need help
Our solution…
14
Kudos
Helping maximize the impact of published research by:
• Empowering authors to explain, enrich and share their wor...
15
14 Week Pilot in 2013
19% higher
article usage per day
for articles shared using the Kudos tools
compared to the contro...
16
Launched April 2014
29,000+ author registrations
100 new registrations per day
345,000+ publications claimed
Free for a...
17
EXPLAIN ENRICH SHARE MEASURE
18
19
EXPLAIN ENRICH SHARE MEASURE
20
21
22
EXPLAIN ENRICH SHARE MEASURE
2323
24
EXPLAIN ENRICH SHARE MEASURE
25
26
27
Results to date…
29
Kudos publisher programme
30
Publisher clients
31
Engaging researchers
32
Proving better understanding
Benchmark
against other
publishers
Identify and broaden promotion for ‘zeitgeist’ articles...
33
Engagement to date Medicine and
medical sciences: 17%
Chemistry: 11%
Life sciences: 10%
Health sciences: 10%
Materials ...
34
Headline results to date…
c. 250,000 researchers contacted with invitation to register
11% registered (29,000+)
345,000...
Sharing is Multiplying…
36
Sharing is multiplying…
+25%
more click-throughs from
Kudos to the Publisher site
when the author has
explained / enhan...
Coming soon…
38
Institutional product
Piloting Kudos for
Institutions in 2015
Best New End User Product 2014
Nov
’14
39
Improving the user experience
40
Improving the user experience
41
Improving registration
42
Adding more metrics
Kudos – Greater Research Impact
David@GrowKudos.com
@GrowKudos
www.growkudos.com
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Kudos – Greater Research Impact (David Sommer - APE 2015)

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Kudos – Greater Research Impact
Presentation of Kudos at APE 2015 – Dotcoms to Watch session by David Sommer, Product Director and Co-founder of Kudos

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Kudos – Greater Research Impact (David Sommer - APE 2015)

  1. 1. Kudos – Greater Research Impact APE 2015 – Dotcoms to Watch David Sommer, Product Director and Co-founder of Kudos 21 January 2015
  2. 2. Agenda 1. The problem 2. Our solution 3. Results to date 4. Coming soon…
  3. 3. The problem…
  4. 4. 5 The problem £1 trillion is invested in research every year, but of the publications communicating the results of this research, 50% are never read1 and 90% are never cited2. 1 Eveleth, R. Academics Write Papers Arguing Over How Many People Read (And Cite) Their Papers. Smithsonian Magazine. 2 Meho, L. The Rise and Rise of Citation Analysis. Physics World.
  5. 5. Researchers are under growing pressure to maximize reach and impact of their work
  6. 6. For many researchers, this is hard to do…
  7. 7. 8 In the world today there are 50 million published research articles1 1 Annual Reviews white paper - The Role of the Critical Review Article in Alleviating INFORMATION OVERLOAD, 2011
  8. 8. Be discoverable or die
  9. 9. 10 Reader time is at a premium • Research is often dense and impenetrable • How can an author help the reader quickly evaluate whether to invest time in reading their paper?
  10. 10. 11 Relevant information is locked away in silos
  11. 11. 12 Researchers need help
  12. 12. Our solution…
  13. 13. 14 Kudos Helping maximize the impact of published research by: • Empowering authors to explain, enrich and share their work • Making research more accessible to a broader audience • Using article-level metrics to motivate and reward authors • Providing publishers with insight into these activities to help optimize your own marketing resources
  14. 14. 15 14 Week Pilot in 2013 19% higher article usage per day for articles shared using the Kudos tools compared to the control group
  15. 15. 16 Launched April 2014 29,000+ author registrations 100 new registrations per day 345,000+ publications claimed Free for authors to use
  16. 16. 17 EXPLAIN ENRICH SHARE MEASURE
  17. 17. 18
  18. 18. 19 EXPLAIN ENRICH SHARE MEASURE
  19. 19. 20
  20. 20. 21
  21. 21. 22 EXPLAIN ENRICH SHARE MEASURE
  22. 22. 2323
  23. 23. 24 EXPLAIN ENRICH SHARE MEASURE
  24. 24. 25
  25. 25. 26
  26. 26. 27
  27. 27. Results to date…
  28. 28. 29 Kudos publisher programme
  29. 29. 30 Publisher clients
  30. 30. 31 Engaging researchers
  31. 31. 32 Proving better understanding Benchmark against other publishers Identify and broaden promotion for ‘zeitgeist’ articles Identify and build advocacy relationships with influencers and gatekeepers Demonstrate value and personal impact for authors Identify and support authors who need help building networks Identify and work with ‘highly social authors’
  32. 32. 33 Engagement to date Medicine and medical sciences: 17% Chemistry: 11% Life sciences: 10% Health sciences: 10% Materials science: 5% Business and Management: 5% Engineering and technology: 4% Other: 4% Physics: 3% Environmental sciences: 3% Professor: 32% Faculty member: 18% Lecturer: 8% Post-doc: 7% Research fellow: 6% Research associate: 5% Graduate student: 5%
  33. 33. 34 Headline results to date… c. 250,000 researchers contacted with invitation to register 11% registered (29,000+) 345,000+ publications claimed 4,500+ publications explained 1,500+ publications enhanced 1,500+ publications shared 227 countries accessing – highest usage from USA (18%), UK (12%), India (7%), China/Italy/Australia (0.5%) 10,000+ participating institutions – highest usage from Oxford, Cambridge, Imperial, Edinburgh, UCL, Harvard 592,000+ views of Kudos publication pages 13,500+ click-throughs to publisher sites
  34. 34. Sharing is Multiplying…
  35. 35. 36 Sharing is multiplying… +25% more click-throughs from Kudos to the Publisher site when the author has explained / enhanced the article using the Kudos tools
  36. 36. Coming soon…
  37. 37. 38 Institutional product Piloting Kudos for Institutions in 2015 Best New End User Product 2014 Nov ’14
  38. 38. 39 Improving the user experience
  39. 39. 40 Improving the user experience
  40. 40. 41 Improving registration
  41. 41. 42 Adding more metrics
  42. 42. Kudos – Greater Research Impact David@GrowKudos.com @GrowKudos www.growkudos.com

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