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Availability ≠ accessibility
Broadening the impact and accessibility
of openly available research
Charlie Rapple @charlier...
2
Social media
Many kinds of metric
Downloads
Bookmarks
Citations
Shares
Traditional media
Mentions
“
”
Clicks
Views
3
Many sources of metrics
But impact isn’t
all about metrics
55
Academic
impact
NEWTON
6
Impact requires visibility
7
Visibility to the right people
Challenge 1:
For (open access) publications to have
academic impact, people need better
support for filtering the literatu...
99
Economic and
societal impact
10
Impact requires understanding
Within your
field
Within your
discipline
In related
fields /
disciplines
Outside
academia
11
Citizen scientists
@chrislintott
12
Citizen scientists
13
The wall of literature
Challenge 2:
For (open access) publications to have
broader impact, people need support
for crossing the threshold – expla...
For a work to have impact, then,
people need to be able to:
1. Find and filter it (within academia)
2. Understand it (beyo...
For a work to have impact, then,
people need to be able to:
1. Find and filter it (within academia)
2. Understand it (beyo...
17
Finding, filtering and understanding
• 22% uplift in citations where
article titles had fewer than
94 characters, compa...
18
Finding, filtering and understanding
Plain language summaries
of what the work is about,
and why it is important
19
Finding, filtering and understanding
Terras, M. The Impact of Social Media on the Dissemination of Research:
Results of...
20
Finding, filtering and understanding
Terras, M. The Impact of Social Media on the Dissemination of Research:
Results of...
21
Finding, filtering and understanding
Terras, M. The Impact of Social Media on the Dissemination of Research:
Results of...
22
Challenges of explaining and sharing
• Which channels?
– What is the most effective way to share research – email? Face...
23
Rising to the challenge
24
EXPLAIN ENRICH SHARE MEASURE
25
Rising to the challenge
26
Rising to the challenge
27
Early results
19% higher
article usage per day
for articles shared using the Kudos tools
compared to the control group
28
Early results
+25%
more click-throughs from
Kudos to the Publisher site
when the author has
explained / enriched the
ar...
29
In conclusion
• It’s not enough to publish work
• It’s not even enough to make it free
• You have to help people unders...
Thank you! Any questions?
charlie@growkudos.com
www.growkudos.com
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Availability ≠ accessibility: Broadening the impact and accessibility of openly available research

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Slides from a talk given at the Oxford Publishing Society about how researchers can increase the impact of open access research (and research in general!). My conclusion is that:
• It’s not enough to publish work
• It’s not even enough to make it free
• For maximum impact, you have to help people understand and filter it
• This means providing quick and easy-to-read summaries for people within the field and adjacent fields, so they can more easily scan more of the literature to determine which information is most likely to help them make further advances
• And it means providing plain language summaries for people outside the field, indeed outside academia, to give them a 'key' for unlocking the more technical language in which research publications are typically written.

The event information is at http://www.opusnet.co.uk/events/forthcoming-events/the-impact-of-open-access

The other speakers had given background on:
• the adoption of open access within UK government policy
• alternative metrics (altmetrics) and how they are 'created'
• what impact means, and how we can make attempts to quantify it

Published in: Education
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Availability ≠ accessibility: Broadening the impact and accessibility of openly available research

  1. 1. Availability ≠ accessibility Broadening the impact and accessibility of openly available research Charlie Rapple @charlierapple Co-founder • Sales & Marketing Director • Kudos
  2. 2. 2 Social media Many kinds of metric Downloads Bookmarks Citations Shares Traditional media Mentions “ ” Clicks Views
  3. 3. 3 Many sources of metrics
  4. 4. But impact isn’t all about metrics
  5. 5. 55 Academic impact NEWTON
  6. 6. 6 Impact requires visibility
  7. 7. 7 Visibility to the right people
  8. 8. Challenge 1: For (open access) publications to have academic impact, people need better support for filtering the literature and finding work that is important for them Academic impact = ability to find and filter
  9. 9. 99 Economic and societal impact
  10. 10. 10 Impact requires understanding Within your field Within your discipline In related fields / disciplines Outside academia
  11. 11. 11 Citizen scientists @chrislintott
  12. 12. 12 Citizen scientists
  13. 13. 13 The wall of literature
  14. 14. Challenge 2: For (open access) publications to have broader impact, people need support for crossing the threshold – explanatory text that helps them understand the literature Impact = ability to understand
  15. 15. For a work to have impact, then, people need to be able to: 1. Find and filter it (within academia) 2. Understand it (beyond academia)
  16. 16. For a work to have impact, then, people need to be able to: 1. Find and filter it (within academia) 2. Understand it (beyond academia) Both goals can be met by creating and sharing brief, plain language explanations of what a work is about, and why it’s important.
  17. 17. 17 Finding, filtering and understanding • 22% uplift in citations where article titles had fewer than 94 characters, compared to those with over 118 characters1 • Titles containing question mark, reference to a geographical region and a colon or hyphen were associated with a lower number of citations1, 2 1Plos One. Articles with short titles describing the results are cited more often. Paiva, da Silveria Nogueira Lima, Paiva (2012) 2The impact of article titles on citation hits: an analysis of general and specialist medical journals. Jacques, Sebire (2010) Short titles
  18. 18. 18 Finding, filtering and understanding Plain language summaries of what the work is about, and why it is important
  19. 19. 19 Finding, filtering and understanding Terras, M. The Impact of Social Media on the Dissemination of Research: Results of an Experiment. Journal of Digital Humanities 1:3, September 2012 Professor Melissa Terras UCL • Take 1 research project • Add 4 resulting publications • Share 3 of them on social media and ignore the other one • Downloads: 297, 290, 142  12  Sharing via networks
  20. 20. 20 Finding, filtering and understanding Terras, M. The Impact of Social Media on the Dissemination of Research: Results of an Experiment. Journal of Digital Humanities 1:3, September 2012 Sharing via networks • Take 1 research project • Add 4 resulting publications • Share 3 of them on social media and ignore the other one • Downloads: 297, 290, 142  12  Professor Melissa Terras UCL
  21. 21. 21 Finding, filtering and understanding Terras, M. The Impact of Social Media on the Dissemination of Research: Results of an Experiment. Journal of Digital Humanities 1:3, September 2012 Professor Melissa Terras UCL
  22. 22. 22 Challenges of explaining and sharing • Which channels? – What is the most effective way to share research – email? Facebook? Twitter? – Does this vary by discipline? By geographical region? By career level? • Which publications? – Do you have time to do this for everything you publish? – What about your ‘back catalogue’? • How to see the effect? – Can you get article-level usage statistics from all your publishers? – Can you get share / click-through / view stats from all your social media tools? – Can you combine all of this easily to see which activities and channels are worth bothering with in future? • How to share the results? – Can you let your institution or publisher know what you are doing so that they will build on your efforts and you will benefit from further exposure?
  23. 23. 23 Rising to the challenge
  24. 24. 24 EXPLAIN ENRICH SHARE MEASURE
  25. 25. 25 Rising to the challenge
  26. 26. 26 Rising to the challenge
  27. 27. 27 Early results 19% higher article usage per day for articles shared using the Kudos tools compared to the control group
  28. 28. 28 Early results +25% more click-throughs from Kudos to the Publisher site when the author has explained / enriched the article using the Kudos tools
  29. 29. 29 In conclusion • It’s not enough to publish work • It’s not even enough to make it free • You have to help people understand and filter it • That is what delivers maximum impact!
  30. 30. Thank you! Any questions? charlie@growkudos.com www.growkudos.com

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