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Academic reputation: how to create it and how to sustain it


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Slides from "The Good Researcher's Guide to Publishing" talk by Charlie Rapple and Laura Simonite from Kudos, February 2017.

Abstract: This session explores the importance of academic reputation, how it is created, and what you can do to enhance yours. We also look at the support the Kudos toolkit can provide in terms of explaining your research to a wider audience,
and measuring the impact of your activities related to spreading the word about your publications using real-life examples and case studies.

The presentation draws on a survey of 3,000 academics in April 2016, and is particularly focused on communication of research both within and around publications.

Published in: Education
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Academic reputation: how to create it and how to sustain it

  1. 1. Academic reputation: how to create it and how to sustain it Laura Simonite Charlie Rapple @growkudos
  2. 2. What is reputation? @growkudos #GRGP2017
  3. 3. How others perceive you @growkudos #GRGP2017 …professional …responsive …quality …true to your word
  4. 4. How you perceive yourself … because I’m worth it @growkudos #GRGP2017
  5. 5. Having a brand go-to person for dynamics of dryland environments “you need to be seen as something specific – and it takes a bit of thought”
  6. 6. Why build reputation? @growkudos #GRGP2017
  7. 7. Why? Reputation opens (secret) doors @growkudos #GRGP2017
  8. 8. “Academia is a meritocracy, but it’s also about reputation management. More senior academics might not see this, but as a junior academic – and a woman – proactively managing your reputation is really important.” @growkudos #GRGP2017
  9. 9. The Kardashian Index the discrepancy between a scientist's social media profile and publication record … Rightly or wrongly, NOT communicating about your work puts you at a disadvantage @growkudos #GRGP2017
  10. 10. Why? competition for funding huge growth in outputs fight for visibility and usage drive for accountability cult of impact @growkudos #GRGP2017
  11. 11. How can you build your reputation? @growkudos #GRGP2017
  12. 12. Press offic e Press & comms PR team Communic ations team Marketing and communications Researc h offic e Research support Resea rch d evelop ment Research administrators Research communications manager Researc h outputs adviser Researc h operations REF team Imp a ct officers Imp a ct cha mp ions Project team Research assistants Co-authors Library Repository team Scholarly communications Department Fac ulty Institutes Centres Researchers Research partners Research and enterprise Knowled ge excha nge Web team Event team Social media team Funders Staff development team Public engagement offic e Who is responsible? You are!
  13. 13. 0% 20% 40% 60% 80% 100% Blogging Commercializing your research /… Industry engagement Engaging with the media Communicating via social media Consultancy Community contribution (e.g. activities… Mentoring Editorship Winning awards / prizes Teaching Peer-reviewing Winning funding / grants Collaboration Presenting at conferences Publication How do academics broadly rank activities in terms of contribution to reputation? (n = 2,748) Contributes most: Publication Speaking Collaboration Reviewing Contributes least: Blogging Industry Media Social media
  14. 14. ATTENTION INTEREST DESIRE ACTION Measuring research performance Press coverageClicks Views @growkudos #GRGP2017
  15. 15. Explaining, sharing, measuring – Kudos Plain language explanations Trackable links for sharing Range of metrics against which to map efforts to explain and share @growkudos #GRGP2017
  16. 16. Communications do increase impact Nanyang Technological Institute study, 2015 Explaining and sharing via Kudos correlated to higher downloads of full text on publisher sites 23% @growkudos #GRGP2017
  17. 17. The Kudos toolkit for increasing reach and impact @growkudos #GRGP2017
  18. 18. Get started Register at: You only need name, email and password to get started!
  19. 19. …and find a publication • Some words from the publication title and part of your name • or the DOI if you know it! • TIP: use your ORCID if you have one @growkudos #GRGP2017
  20. 20. More discoverable; more usage, more citations Explain your work in plain language: short title, “what’s it about?”, “why is it important?”
  21. 21. Explain Story behind the research; personal voice
  22. 22. Explain people using non-specialist terms to find otherwise “hidden” works people within your field to skim and scan more publications people in adjacent fields to understand the relevance of your work to what they are doing people outside academia to get a handle on research and apply it in non-academic ways people who can access it to actually understand it! Easier for Building roof characteristics are important because they have a significant impact on quantity, timing and seasonality of energy produced. @growkudos #GRGP2017
  23. 23. Explain 29 Add links to related ‘resources’ that help to bring your work to life, set it in context, or drive further research (code, methods, data, slides, video, press coverage, blog postings etc)
  24. 24. Share ? Kudos generates trackable links for you to share via your email, web and social networks; this gives you unique insight into which tools are most effective
  25. 25. Share @growkudos #GRGP2017
  26. 26. Measure @growkudos #GRGP2017
  27. 27. Compare
  28. 28. It’s not a huge effort … When the investment of time per paper is approx 3-6 months, almost any reasonable duration is acceptable to increase the usage and citations. Research Fellow, Physical Sciences, UK 15 minutes on average
  29. 29. … but it delivers great results! higher full text downloads 23% @growkudos #GRGP2017