This article is part of a series of articles called 'Survival of the Quickest: Reinvent, Innovate or Die' A product or service will sell by itself. An entrepreneur has to educate and make customers aware before they can deliver and provide customer support. Learn how to identify customer channels for your business. Channels are the arteries through which value propositions are delivered to a customer segment. Every single point where a customer comes in contact with your brand is a channel and every channel has to be devised carefully to maximize this contact. This could be a sales rep speaking to a customer on the street, a brochure that was passed out at a conference, a phone call, an email or even a direct visit at your retail / online store. These are all Channels. Read the complete article at www.growit.in

1. Healthy Orange Snack Business Model
Ge
Key Partnerships Key Activities Value Proposition Customer Relationships Business Segments
Nutrition Geography: Metros
Convenience Demographics: 25 – 40
years of age
Family: Married
with/without kids
Attributes:
Career oriented high
performance achiever;
Key Resources Channels
Gym member;
Web, Sales Force
Likes to try and include
Partner stores, Food and
new flavors and foods in
wine festivals
daily diet
Cost Structure Revenue Stream
Designed by Akhil Dua. www.marriage-wise.com/blog ; akhil@marriage-wise.com