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  1. 1. JMU’s Future is GreenBy: Alexis Groves“Faster, faster, almost done,” she thought to herself.Sweat trickled down her face as she watched the clock count down.“Five, four, three…,” her heart raced as her legs slowly let up.“Done! 200 calories burned, 30min 20secs total time, 55 watts accumulated,” sheread.“Wait, watts? Watts for what?” she contemplated.Like most JMU students, Sophomore Felicia Gonzalez routinely goes to UREC for aquick workout to start off her day. However, UREC’s ellipticals provide a little morefor the JMU community than just a simple way to burn calories. This year, JMU’sUREC facility installed 11 ellipiticals that help generate electricity for the buildingwhile they are being used. “I use the ellipticals every Monday, Wednesday, andFriday but never knew that my workouts helped generate electricity,” said Gonzalez.According to the manufacturer, ReRev, the ellipticals produce kinetic energy, whichis converted into a direct current. This is then sent to a machine in UREC thatconverts the current into an alternating current — the form of electricity used inbuildings.There is a monitor on each of the 11 ellipticals that adds up the watts of electricityproduced from each workout.ReRev, a “Renewable Energy Revolution,” is a company based in Florida, butsupplies its high-tech equipment to gyms, clubs and schools across the country.Statistics show that one-hour on an elliptical produces somewhere between 50 to100 watt hours of electricity. In other words, this produces enough electricity to usea laptop for about an hour or a hairdryer for 6 minutes.According to Michael Hyland of ABC’s WHSV3, JMU is the first school in Virginia touse these machines on its campus. Even though most students are still unaware ofthe ellipticals’ capabilities, those who know think they are positive additions toJMU’s green effort. UREC Member Services Manager Senior Jameson Hall stated, “Ihad no idea the ellipticals produced electricity. I think it’s a great idea becausepeople are using them anyway, so it’s just like killing two birds with one stone.”The JMU Institute for Stewardship of the Natural World is happy with theenvironmental and monetary changes the ellipiticals have initiated. According tothe Executive Director, Christie-Joy Brodrick, these new ellipticals save UREC moneybecause they replace energy that would have otherwise been purchased.JMU’s goal for the 2009-10 academic year is to accumulate up to 1600 kilowatthours of electricity.
  2. 2. Turning to Other Weekend Dining OptionsBy: Alexis GrovesIf you’re used to getting breakfast or weekend lunch at Festival, think again. Thedining location is no longer open seven days a week. Instead it closes at 2:30p.m. onFridays and reopens at 3p.m. on Sundays. Dinner hours are also shorter, ending at 7p.m. during the week.Students have mixed feelings about this news, since Festival is known for providinga quick meal to take home.On weekend mornings, some students prefer a quick breakfast or lunch fromFestival so they can start on their homework or run any weekend errands.Since this is no longer an option, Stephanie Hoshower, director of Dining Services,suggests East Campus’ other offerings.“For students in a hurry, grab ‘n’ go breakfasts are available at two nearby Java Citylocations in Festival and East Campus Library,” Hoshower said.Junior Spencer Combs has changed his strategy for this year.” Now that Festival isclosed on Saturday, I probably wouldn’t eat breakfast on campus, I would eat off,”Combs said.While many students are happy eating JMU’s newest East Campus attraction,Dolley’s (or E-hall), instead of Festival, some are not as satisfied.“There’s not many places to eat on campus during the weekends, and now ourchoices are that much more limited,” sophomore Brittany Abbott said.But what about those students who go out on Friday nights and are looking for abite to eat when they return to campus? In response, Skyline After Dark is comingsoon and will take over the former location of Festival’s C-Store East.Skyline After Dark will be a late-night option, serving pizza and smoothies,Hoshower said. Its hours have not yet been determined.“It was nice to have another convenient store in that location,” Abbott said.“However, Skyline After Dark is a place I would definitely try.”Whether these new hours for Festival are permanent is still up in the air. After thisschool year, Dining Services will reevaluate Festival’s hours of operation, as well asother dining locations, and try to correct any flaws, according to Hoshower.
  3. 3. Chappelear for Half the YearBy: Alexis GrovesAlarm goes off. It’s 9:30a.m. Katie Anderson has a long day ahead of her. Herschedule consists of three classes, two meals with friends, papers to write, and anight shift to work from 8p.m. to 12a.m.Anderson is a sophomore Resident Adviser (R.A.) in James Madison University’sVillage residence hall, Chappelear. However, her story isn’t a typical R.A.’s story.Last semester, Anderson lived in Converse Hall with a roommate, new friends, andhad an R.A. of her own. Over winter break, she received a call asking if she was stillinterested in being an R.A. and before she knew it, she was moving into a completelynew surrounding as if it were the first day of school all over again.The Office of Residence Life receives an abundant number of R.A. applications eachsemester. Whether it is because the position includes free room and board, a roomto oneself, or the ability to live on campus, the Office of Residence Life continuouslyhas a wide selection of applicants to choose from. Applications are always kept onfile just in case there are situations like this one, in which the previous R.A. inChappelear chose to leave halfway through the academic year.“There is an alternate pool of R.A. applicants who were either not hired the first timearound because there wasn’t enough room or because they applied late,” said JennyMantz, Administrative Assistant of the Office of Residence Life.Anderson was one of the applicants who chose to apply late because she wasoriginally unsure whether or not the job was right for her.“I had thought about it before but I never did anything. So one day in November, Ijust went down to the Office of Residence Life and told them I was interested inbecoming an R.A. for next semester, if any spaces were available,” said Anderson.However, once she accepted the offer, she knew she made the right decision.Although she may have been a little nervous at first, Anderson began to feel right athome with Chappelear’s open and welcoming arms. This was a big change forAnderson because she not only had to adjust from a hall-style dorm to a suite-styleone, but she also had to start building relationships with her fellow residents for asecond time.“I absolutely adore her. She’s a sweetheart, really nice, peppy, outgoing, and alwayshappy,” said suitemate sophomore Jordan Tignor.“If she is there, her door is always open,” added suitemate sophomore LaurenBunch.A resident adviser is a job that keeps students on their toes. Anderson has had facesand names to memorize, bulletin boards to make, community programs to plan, and
  4. 4. a variety of shifts to work. An R.A. can only take four day off per month and mustremain at school the rest of the time. Furthermore, R.A.s must check and inspecttheir residents’ rooms before they are able to leave for Thanksgiving, winter, andspring break.Since Anderson became an R.A. mid-year, she did not experience any of the summertraining that other R.A.s had. The Chappelear Hall Director, Josh Vargas, took theliberty of introducing Anderson to the other Chappelear R.A.s, hosted meetings, andgave her the basic 411 of what the job entails.“Katie has been great to work with. She is a great addition to our program and shedefinitely has a love for her job,” added sophomore R.A. Alicia Hesse.Although it is a job that consists of responsibilities and a time commitment, R.A.soften participate in other leisure activities as well. Anderson enjoys playing thebassoon and is an active member of Sigma Alpha Iota (SAI), which is a professionalwomen’s music fraternity. In addition, she is part of the Double Reeds club, which isa club for JMU students who play either the bassoon or oboe.Most residents fear their R.A.s until they simply take the time to get to know them.The Office of Residence Life provides R.A.s at JMU valuable resources andinformation to give to their residents. For instance, they have contact informationfor the First Year Involvement (FYI) writing center and other places for homeworkhelp.“I want to be able to be there for my residents if they ever need anything at all,” saidAnderson.Unfortunately, Anderson will be living off campus next year since she signed herlease in October, before she became an R.A. However, she is almost positive that shewill reapply for the job her senior year.
  5. 5. Whole Foods Marketing StrategyConsumer Product- Customers cannot only purchase various foods atWhole Foods stores; they can purchase Whole Body care products aswell. One product in particular is Whole Body Premium Body Care soap.Target Market- Whole Foods targets customers who are physically fitand have active lifestyles. These customers do not only care about whatthey put into their bodies, but they care about what they put on theoutside of their bodies as well. Whole Foods provides healthy choicesfor people who want to always look and feel their best. Mostimportantly, Whole Foods is a perfect store for those customers who arelooking for the “whole” package.Product Strategy- • Pure, naturally derived products • Support health and well-being of customers • Top-of-the-line • Environmentally friendlyPricing Strategy- Whole Body Premium Body Care soaps range from 5to 10 dollars. Other retail stores sell cheaper soaps but they have alower quality. Whole Foods sells products with fresh ingredients and noartificial preservatives.Distribution- Whole Foods retail stores are dispersed throughout theUnited States. Whole Foods products are strictly sold through WholeFoods retail outlets.Promotion Strategy- • IMC= Integrated Marketing Communication • Advertising= Health and fitness magazines, online ads • Personal Selling= Whole Foods Employees • Sampling= Product samples are displayed throughout Whole Foods stores
  6. 6. argenTINApor: Alexis GrovesTengo una nueva amiga, se llama TinaLa conocí este verano pasadoLos estudiantes y yo tuvimos una profesora, se llamaba VirginiaEntendimos sobre literatura y el famoso baile: el tangoPractiqué mi español en las calles de Buenos AiresDónde compré muchas cosas para mi familiaEn la noche fuimos a los clubs para los bailesPero en la mañana temprano tuvimos viajes con un guíaComimos empanadas, alfajores, y mucha comida italianaEntonces caminamos tres cuadras al gimnasioVimos el partido cuando los Estados Unidos perdió contra GhanaY después preferimos a Argentina para ganarlo todoDespués de dos meses, tuvimos que regresar a casaEstaba triste porque fue una experiencia inimaginableExtraño a los nativos que vivieron en la residenciaPero pienso que otro viaje para visitar a Tina es posible
  7. 7. Un Mensaje Para MíBy: Alexis Groves “El Recado” es un cuento sobre una mujer que está anhelando a su amantequién ella no ha visto en mucho tiempo. Ella lo espera enfrente de su casa, perodesafortunadamente él no regresa. La significación de “recado” es “mensaje corto” yel propósito de este cuento es encontrar el mensaje dentro de él. El cuento es comoun misterio porque la narradora nunca dice su nombre en el cuento y entoncesnecesitas encontrar las significaciones no aparentes. El tema de los papeles socialesde una mujer y un hombre ayuda a los lectores a descubrir la significación real deeste texto. El autor, Elena Poniatowska, usa el recado para discutir la superioridaddel hombre y la inferioridad de la mujer a través de metáforas para ilustrar ambos. Aunque el hombre, se llama Martín, no está en el cuento y su ausencia tieneuna parte importante. Ella usa una variedad de maneras para describir su relaciónpasada con él. Por ejemplo al principio, ella dice, “Me he sentado en el peldaño tucasa, recargada en tu puerta” (línea 1, pg. 90). Luego, ella también dice, “Estoyinclinada ante una hoja de papel y te escribo…” (línea 21, pg. 92). Su lenguaje decuerpo muestra que quizás ella es una chica muy dependiente. Los lectores puedeninferir que Martín era una estructura sólida para que ella dependiera de él. Elladescribe Martín como las flores en su jardín enfrente de su casa. Ella dice, “Veo unasfloras que tienen hojas como espadas. Son azul marino, parecen soldados” (línea 5,
  8. 8. pg. 90). Martín es como un soldado; sólido, formal y honesto. Las palabras que usaayuda a los lectores realizar que ella tiene una vida muy difícil y solitaria. Ella nopuede vivir sin Martín porque su vida giró alrededor de él como la mayoría de lassociedades de domino masculino. En muchos casos de una sociedad de dominomasculino, los hombres salen a sus trabajos o porque ellos son soldados y necesitanir para las guerras. Por el contrario, las mujeres piensan que sus unica opción esesperarlos en casa. Este cuento marca el comienzo del feminismo y por dentro, ellaaprende que puede ser independiente. Pienso que la narradora y Martín nunca estuvieron en una relación. Creo queella lo obsesionaba desde que ella era joven pero él nunca lo sabia. Por ejemplo elladice, “Vine nada más a decirte que te quiero y como no estás te lo escribo” (línea 26,pg. 91). También, ella dice, “Pienso que te hubiera querido abrazar” (línea 31, pg.91). Pienso que era una admiración secreta. También, pienso que ella tal vez seajoven y lo a deseado por mucho tiempo. Para ilustrarlo, ella dice “A veces quisieraser más vieja porque la juventud lleva en sí, la imperioso, la implacable necesidad derelacionarlo todo al amor” (línea 31, pg. 91). Ella piensa que todas las mujeresesperan por los hombres que pasarán el resto de sus vidas con. Sin embargo, ella haestado esperándolo, como si ella sabía que él era único. Ella escribe, “Sabes, desdemi infancia me he sentado así a esperar, siempre fui dócil, porque te esperaba. Teesperaba a ti” (línea 38, pg. 91). Ella le dice, “Todos estamos-oh mi amor-tan llenos
  9. 9. de retratos interiores, tan llenos de paisajes no vividos” (línea 45, pg. 91). Surelación con él es nada, inexistente como siempre ha sido pero tiene muchopotencial como paisajes no vividos. Aunque los lectores piensan que la carta es solamente sobre ella y Martín,sorprendentemente ella menciona los vecinos y el barrio de Martín. Ella dice, “Enesta colonia asaltan mucho, roban mucho. A los pobres les roban mucho; los pobresse roban entre sí…” (línea 36, pg. 91). Creo que es un tiempo de tensión y hostilidaden el cuento. Ella cree que fue robada de su chance de estar con él y de la vida quepudieron tener juntos. Pero ella nunca dice quien tiene la culpa, quizás sea ellamisma. Al principio del cuento ella describe la naturaleza, el jardín y las flores. En elfin, ella da una descripción del día. Cuando ella llego a la casa de Martín, era un díacon mucho sol y sin nubes. Era un día joven y brillante. Pero en el fin, ella describela tarde cuando el sol está bajando. Pienso que el día es una metáfora para quedescribe la relación que ella tenía con Martín. Al principio, ella era muy optimista ytenía muchas esperanzas para su futuro con él. Ella pensó que él era el único que haestado esperando por. Su vida era brillante y llena de juventud pero ahora surelación con él está bajando también y ella sabe que es tiempo para seguir adelantey ver lo que mañana trae. En conclusión, los papeles de un hombre y una mujer en una sociedad de
  10. 10. dominio masculino tienen mucha influencia en la manera que los dos actúan y lasdecisiones que ellos hacen. Con la ayuda de las metáforas, el fin del cuento es muyapropiado. Ella escribe la carta durante el día entero con muchos sentimientos ydescripciones pero ella se queda con la carta al fin del día. En vez de dejar “ElRecado” con el vecino de Martín. Pienso que la carta era solamente para ella misma.Después de escribiendo la carta, su cabeza sobre el fue borrada y ella realizó que haestado bien sin él hasta ahorita, entonces podrá seguir adelante sin él. En vez deesperar por un hombre que la encuentre, ella sabe que lo puede encontrar a él.

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