The pyramid of online media consumption

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The pyramid of online media consumption

  1. THE PYRAMID OF ONLINE MEDIA CONSUMPTION
  2. from spectator… to player: what are the consumption patterns?
  3. Entire audience Active minority
  4. Spectator Player Entire audience Active minority
  5. I take a look Short visits. Non-targeted profiles, onlookers, "stray" internet users Spectator Player
  6. Shorter visits focused on images (photo & video) Spectator Player I take a look I consume
  7. Shorter visits, targeted, focused on text. Spectator Player I read I take a look I consume
  8. reach Spectator Player I read I take a look I consume
  9. This content is useful to me. I store it one way or another: 1.0 (bookmarks) or 2.0 (Delicious, Digg…) Spectator Player I read I take a look I keep I consume
  10. I advertise the content to people around me (orally, by email, through social networks…) Spectator Player I read I take a look I keep I share I consume
  11. I vote for articles, take part in surveys on the site… Spectator Player I read I take a look I keep I share I rate I consume
  12. Long visits, comments posted, participation in forums. Regular profiles, experts, activists, enthusiasts. Spectator Player I read I take a look I keep I share I rate I comment I consume
  13. I read I take a look I keep I share I rate I propose I consume I affect the editorial line: write to authors, suggest topics, post new threads in forums, moderate… Spectator Player I comment
  14. audience Spectator Player I read I take a look I keep I share I rate I propose I consume I comment
  15. In brief…
  16. Spectator audience reach Player I read I take a look I keep I share I rate I propose I consume I comment
  17. Relationship between individuals and the media
  18. I read I take a look I keep I share I rate I propose I consume I comment
  19. Distraction I read I take a look I keep I share I rate I propose I consume I comment
  20. Distraction Active consumption I read I take a look I keep I share I rate I propose I consume I comment
  21. Distraction Involvement Active consumption I read I take a look I keep I share I rate I propose I consume I comment
  22. Distraction Participation Involvement Active consumption I read I take a look I keep I share I rate I propose I consume I comment
  23. Distraction Participation I’m on the site Involvement Active consumption I read I take a look I keep I share I rate I propose I consume I comment
  24. Distraction Participation I’m on the site I use the site Involvement Active consumption I read I take a look I keep I share I rate I propose I consume I comment
  25. Distraction Participation I’m on the site I use the site I’m in the site Involvement Active consumption I read I take a look I keep I share I rate I propose I consume I comment
  26. What effects explain the various stages of the pyramid?
  27. Spectator I read I take a look I keep I share I rate I propose I consume I comment Player
  28. Spectator SEO Buzz Media coverage Advertising I read I take a look I keep I share I rate I propose I consume I comment Player
  29. Spectator P2P recommendations Loyalty Media coverage Identification SEO Buzz Media coverage Advertising I read I take a look I keep I share I rate I propose I consume I comment Player
  30. Spectator Strong identification Activism Expertise Passion P2P recommendations Loyalty Media coverage Identification SEO Buzz Media coverage Advertising I read I take a look I keep I share I rate I propose I consume I comment Player
  31. The virtuous circle of online media
  32. Positioning
  33. Positioning Content Editorial strategy Resources Monitoring
  34. Positioning Content Recruitment SEO Buzz Media Advertising Editorial strategy Resources Monitoring
  35. Positioning Content Recruitment SEO Buzz Media Advertising Editorial strategy Resources Monitoring Repetition Passive audience (distraction)
  36. Positioning Content Recruitment Network effect SEO Buzz Media Advertising Editorial strategy Resources Monitoring Repetition Passive audience (distraction) Active audience
  37. Positioning Content Recruitment Network effect SEO Buzz Media Advertising Editorial strategy Resources Monitoring Repetition Passive audience (distraction) Loyalty Active audience Involved audience
  38. Positioning Content Recruitment Participating audience Network effect SEO Buzz Media Advertising Editorial strategy Resources Monitoring Repetition Passive audience (distraction) Involved audience Identification Loyalty Active audience
  39. Positioning Content Recruitment Loyalty Active audience Involved audience Participating audience Network effect Identification SEO Buzz Media Advertising Editorial strategy Resources Monitoring Feedback Repetition Passive audience (distraction)
  40. i-e-on.com

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