CARDLYTICS AT THE
HALIFAX
Charles Humphreys
October 1, 2013
• Managing Director at Cardlytics UK
• Prior to Cardlytics, member of the Management Team
at Nectar, latterly as Director ...
CARDLYTICS IS THE GLOBAL LEADER IN THE
EMERGING FIELD OF CARD-LINKED MARKETING
4
• Minority equity position taken in 2011
...
DEMO USING LIVE HALIFAX/BACKUP LLOYDS
ACCOUNTS
6
DEMO USING LIVE HALIFAX/BACKUP LLOYDS
ACCOUNTS
7
8
CARDLYTICS MODELS BALANCES THE NEEDS OF
THREE CONSTITUENTS
Financial Institutions Customers Retailers, Service
Providers &...
CARDLYTICS DELIVERS VALUE TO FINANCIAL
INSTITUTIONS IN FOUR KEY AREAS
Rich rewards
at no cost
• Customer rewards fully
fun...
CARDLYTICS BRINGS CONSUMERS RELEVANT, TARGETED
OFFERS FROM REGIONAL AND NATIONAL ADVERTISERS
11
Service &
Entertainment
Pr...
PROVIDING ADVERTISERS WITH UNMATCHED
MEASURABILITY THROUGH TRANSACTION DATA
12
Segment
Customer
Reach
Campaign
Revenue
Inc...
Investor Day 2013 (London, UK): Cardlytics at the Halifax
Investor Day 2013 (London, UK): Cardlytics at the Halifax
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Investor Day 2013 (London, UK): Cardlytics at the Halifax

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Investor Day 2013 (London, UK): Cardlytics at the Halifax

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Investor Day 2013 (London, UK): Cardlytics at the Halifax

  1. 1. CARDLYTICS AT THE HALIFAX Charles Humphreys October 1, 2013
  2. 2. • Managing Director at Cardlytics UK • Prior to Cardlytics, member of the Management Team at Nectar, latterly as Director of Business Development and previously managing Nectar’s Client relationships as Commercial Development Director • Before joining Nectar in 2002, formerly a consultant with McKinsey & Company in London • Holds a degree in biochemistry from the University of Oxford INTRODUCTION 3 Charles Humphreys MANAGING DIRECTOR, CARDLYTICS UK
  3. 3. CARDLYTICS IS THE GLOBAL LEADER IN THE EMERGING FIELD OF CARD-LINKED MARKETING 4 • Minority equity position taken in 2011 • Real-time marketing and analytics platform • At scale in US through partnerships with 400+ financial institutions including Bank of America • Aimia and Cardlytics launched proposition in UK in September with Lloyds Banking Group with their Halifax brand
  4. 4. DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS 6
  5. 5. DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS 7
  6. 6. 8
  7. 7. CARDLYTICS MODELS BALANCES THE NEEDS OF THREE CONSTITUENTS Financial Institutions Customers Retailers, Service Providers & Brands Revenue-producing rewards solution Highly relevant and easy savings Profitable new media to drive sales + + + 9
  8. 8. CARDLYTICS DELIVERS VALUE TO FINANCIAL INSTITUTIONS IN FOUR KEY AREAS Rich rewards at no cost • Customer rewards fully funded by advertising retailers, restaurants and brands Increased card spend • Ability to earn rewards brings card to “front of wallet”, leading to increased credit and debit card usage Customer engagement and retention • Increased frequency of customers log on to online and mobile banking • Increased retention rates from customers who redeem offers Customer acquisition • Cardlytics-powered programmes become core part of financial institutions product strategy 10
  9. 9. CARDLYTICS BRINGS CONSUMERS RELEVANT, TARGETED OFFERS FROM REGIONAL AND NATIONAL ADVERTISERS 11 Service & Entertainment Providers Restaurants Major Retail
  10. 10. PROVIDING ADVERTISERS WITH UNMATCHED MEASURABILITY THROUGH TRANSACTION DATA 12 Segment Customer Reach Campaign Revenue Incremental Revenue Percent Incremental Total Investment ROAS A – Growth 500,000 $150,000 $150,000 98% $57,785 250% B – Growth 600,000 $400,000 $375,000 94% $115,505 325% C – Switchers 3,800,000 $4,000,000 $2,750,000 75% $670,426 410% D – New Customers 5,000,000 $500,000 $500,000 98% $134,851 370% Total 9,900,000 $5,050,000 $3,625,000 79% $978,567 370% Category Spend Incented Spend Unincented Spend Pre-campaign Spend Campaign Spend Post-campaign Spend Long Term Value Campaign performance

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