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Marketing in                                               the Age of                                              Being S...
Centering Breath
The Agenda•   What Do We Mean By “The Age of Being Social”•   Priorities – What’s Important•   Let’s Define Marketing•   T...
Author And Marketing GuruSeth Godin Said It Best…
BUZZ WORDS   Loyalty                         Relationships                              Engagement• Overworked/           ...
Priorities                           What’s                         Important                        To Grow Your         ...
“Being Social”?                             What Does “Being Social” Mean?                                   Connected  ...
Social Media                               Revolution                                  2012                           Let’...
Multi-Channel Marketing – Then & Now•   Print                          • Snail Mail                          • Viral•   Ra...
Doing Business in the Age of NOW
One Word                                                        •Frugal                                   Describe        ...
Being Social In The Age Of NOW• It’s Complex• How Do We Get In  The Game   – Whose Game Is It   – How Do We Stay In• It’s ...
Let’s Define Marketing www.group3marketing.com @group3marketing #g3missemw   /group3marketing
Takeaway #1Marketing…www.group3marketing.com @group3marketing #g3missemw   /group3marketing
The SOCIAL Conversation(s)                                         Between                                         “Friend...
Conversations & ConnectingMass Media                              Direct                               Viral•   Reach     ...
In The Age Of NOW – Being Social                                   We’re Busy                              Word Of Mouth  ...
In The Age of NOW                                 We Can’t                                 Keep Up                        ...
MIDAS                           Let’s Watch A Video                   Continue to next slide to view videowww.group3market...
Social Media Vs. Social Commerce                      Social Media:                     Between Thee                     A...
Takeaway #2     NOW                            “Likes” and                            You Have To  Is A Scary             ...
Story Building                                                        Takeaway #3                                         ...
ZMOT – Takeaway #4• Old Media   – The STIMULUS   – The Genesis Of Brand Building• MOT - A P&G Concept   – Fmot   – Smot• Z...
ZMOT                           Let’s Watch A Video                   Continue to next slide to view videowww.group3marketi...
The Explosion of Social MediaBegan As A                           Social MediaWay To Stay   Penetrated                    ...
70%                        Takeaway #5                    The Scariest Number                     You Want To Forgetwww.gr...
Get SeriousHow Do Social Media EffortsImpact Your Business Drivers…                 •Guest Retention                 •Unde...
Pop Quiz 1 And Takeaway #6What Do You Call                                          AA Guest When She(Or He) Walks Out  Of...
Pop Quiz 2 And Takeaway #6½  When Do YouBegin MARKETING                                                             RIGHT ...
There’s More…        …To Being       Social Than       Being Social                                                       ...
Something New  In The Age Of NOW Trigger Based Marketing  • Something Happens EVERY DAY        • A New Guest Tries Your S...
Ei3™ – A Powerful Tool In The       Age Of NOW Focus is electronic      Turnkey      Customizable      Easily changed ...
How Will You Grow Your Business  In The Age of NOW?Takeaway #7 It’s Not Easy Understanding The Challenges    New Guests...
Before We Close This Afternoon – 2:00PM – 3:30PM    – New Workshop Room 12    – Grow Your Business From The Inside Out• T...
Marketing in the age of being social
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Marketing in the age of being social

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Marketing in the age of being social

  1. 1. Marketing in the Age of Being Social And What It Means For You.www.group3marketing.com @group3marketing #g3missemw /group3marketing
  2. 2. Centering Breath
  3. 3. The Agenda• What Do We Mean By “The Age of Being Social”• Priorities – What’s Important• Let’s Define Marketing• The Conversation• Social Media Vs. Social Commerce• Story Building• ZMOT• Marketing In The Age of NOW• Grow You Business From The Inside Out www.group3marketing.com @group3marketing #g3missemw /group3marketing
  4. 4. Author And Marketing GuruSeth Godin Said It Best…
  5. 5. BUZZ WORDS Loyalty Relationships Engagement• Overworked/ • Not Really • Social Overused www.group3marketing.com @group3marketing #g3missemw /group3marketing
  6. 6. Priorities What’s Important To Grow Your Businesswww.group3marketing.com @group3marketing #g3missemw /group3marketing
  7. 7. “Being Social”?  What Does “Being Social” Mean?  Connected  Informed  Why Do We Call It Social Media And Not Business Media?  Because We Haven’t Figured It Out But We’re Getting Close www.group3marketing.com @group3marketing #g3missemw /group3marketing
  8. 8. Social Media Revolution 2012 Let’s Watch A Video Continue to next slide to view videowww.group3marketing.com @group3marketing #g3missemw /group3marketing
  9. 9. Multi-Channel Marketing – Then & Now• Print • Snail Mail • Viral• Radio • E-mail • Engaging• TV • Text (Two Way)• Internet • Anarchy • FacelessMass Direct Social(Mad Men) www.group3marketing.com @group3marketing #g3missemw /group3marketing
  10. 10. Doing Business in the Age of NOW
  11. 11. One Word •Frugal Describe Your Guests •Busy •Stressedwww.group3marketing.com @group3marketing #g3missemw /group3marketing
  12. 12. Being Social In The Age Of NOW• It’s Complex• How Do We Get In The Game – Whose Game Is It – How Do We Stay In• It’s Complicated – What’s Your Message – Does One Size Fit All – What About Timing
  13. 13. Let’s Define Marketing www.group3marketing.com @group3marketing #g3missemw /group3marketing
  14. 14. Takeaway #1Marketing…www.group3marketing.com @group3marketing #g3missemw /group3marketing
  15. 15. The SOCIAL Conversation(s) Between “Friends” Wide Focus Wide Ranging BFF Has a Whole New NOTHING Is Meaning Off Limits www.group3marketing.com @group3marketing #g3missemw /group3marketing
  16. 16. Conversations & ConnectingMass Media Direct Viral• Reach • Short Lived • Dynamic• Frequency • Tight Focus • Two Way• Static • Event Driven • Flexible• One Way • Call-to-action • Amplification• Linear www.group3marketing.com @group3marketing #g3missemw /group3marketing
  17. 17. In The Age Of NOW – Being Social We’re Busy Word Of Mouth It’s About Checking In On SteroidsConnections And • I’m Here, I’m Cool • Driven By Technology Engagement • Virtual Rewards • Fueled By SEARCH – Google It • Accelerated By Knowledge • Everybody Knows • Actionable And Responsive www.group3marketing.com @group3marketing #g3missemw /group3marketing
  18. 18. In The Age of NOW We Can’t Keep Up There’s A New App Every Daywww.group3marketing.com @group3marketing #g3missemw /group3marketing
  19. 19. MIDAS Let’s Watch A Video Continue to next slide to view videowww.group3marketing.com @group3marketing #g3missemw /group3marketing
  20. 20. Social Media Vs. Social Commerce Social Media: Between Thee And Me and All Our FriendsRight Fit Social• Fuel Engagement Commerce• Create A • Maybe It’s Not Conversation About Selling• Gain A Little Insight • New Paradigm • New Space
  21. 21. Takeaway #2 NOW “Likes” and You Have To Is A Scary “Friends” Are Be Where Your Place Not Sales Guests Are www.group3marketing.com @group3marketing #g3missemw /group3marketing
  22. 22. Story Building Takeaway #3 Do It In Cyberspace In 140 Characters Or Less Do It In Real Time Be Transparent Or You Will Be Exposed Expect Feedback Respond www.group3marketing.com @group3marketing #g3missemw /group3marketing
  23. 23. ZMOT – Takeaway #4• Old Media – The STIMULUS – The Genesis Of Brand Building• MOT - A P&G Concept – Fmot – Smot• ZMOT – A Google Concept – Zero Moment Of Truth – Critical New Concept – First Step Of Engagement• New Media – The Buying Decision Journey Has Changed R e me mb e r – What Once Was A Message Is Now A Conversation t h e G 3M – Word Of Mouth Is Stronger Than Ever And It’s Digital De f i n i t i o n of Ma r k e t i n g . www.group3marketing.com @group3marketing #g3missemw /group3marketing
  24. 24. ZMOT Let’s Watch A Video Continue to next slide to view videowww.group3marketing.com @group3marketing #g3missemw /group3marketing
  25. 25. The Explosion of Social MediaBegan As A Social MediaWay To Stay Penetrated It’s Our Best Became The We Can We Can AskConnected Into The Friend And Catch-all For Speak Our The World With Old Fabric Of Greatest Electronic Minds Freely AnythingClassmates Society Enemy ConnectionsAnd Family
  26. 26. 70% Takeaway #5 The Scariest Number You Want To Forgetwww.group3marketing.com @group3marketing #g3missemw /group3marketing
  27. 27. Get SeriousHow Do Social Media EffortsImpact Your Business Drivers… •Guest Retention •Underperforming Guests •Capturing New Guests www.group3marketing.com @group3marketing #g3missemw /group3marketing
  28. 28. Pop Quiz 1 And Takeaway #6What Do You Call AA Guest When She(Or He) Walks Out Of Your Salon? FREE AGENT www.group3marketing.com @group3marketing #g3missemw /group3marketing
  29. 29. Pop Quiz 2 And Takeaway #6½ When Do YouBegin MARKETING RIGHT To Free Agents? NOW www.group3marketing.com @group3marketing #g3missemw /group3marketing
  30. 30. There’s More… …To Being Social Than Being Social You Also Need To Stay Social Is A Strategy – Not Connected Tactic With Your Facebook – Twitter Guests – Yelp – And All The (Free Agents) Others Are TOOLS To Help You Stay Engagedwww.group3marketing.com @group3marketing #g3missemw /group3marketing
  31. 31. Something New In The Age Of NOW Trigger Based Marketing • Something Happens EVERY DAY • A New Guest Tries Your Salon • A Guest Does Not Come Back • A Guest Earns A Reward • These Are Call-to-Action Triggers Underperforming Guests  Growth Opportunities  Every Day www.group3marketing.com @group3marketing #g3missemw /group3marketing
  32. 32. Ei3™ – A Powerful Tool In The Age Of NOW Focus is electronic  Turnkey  Customizable  Easily changed  Affordable Why E-mail?  Epsilon Reports: “Open Rates for Triggered e-mails soar” Analysis of 7.1 billion e-mails found open rates for trigger based e-mails were 75% higher than “business as usual” (BAU) e-mails in Q1, 2012. www.group3marketing.com @group3marketing #g3missemw /group3marketing
  33. 33. How Will You Grow Your Business In The Age of NOW?Takeaway #7 It’s Not Easy Understanding The Challenges  New Guests – Low Retention  Current Guests – FREE AGENTS  EVERYONE Is Talking Set Priorities  New Guests  GROW Current Guests Influence The Next Sale Be Relevant, Immediate, and SOCIAL
  34. 34. Before We Close This Afternoon – 2:00PM – 3:30PM – New Workshop Room 12 – Grow Your Business From The Inside Out• Tomorrow 12:00 – 1:30PM – Grow You Business From The Inside Out – Room 12 Information Sheet – Ei3™ Marketing Program More Information – TEXT G3MISSE to 96362 – Future Webinars – Weekly E-Marketing Newsletters www.group3marketing.com @group3marketing #g3missemw /group3marketing

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