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Advertisers and Media Agencies have seen in Real Time Bidding the technology that could improve the targeting skills of traditional Display Marketing. All the members of the industry have seen how it is changing since 2007 and more and more players embrace this technology. I wrote a thesis with real industry data on how each type of traders is adapting (or not) to Real Time Bidding. Traditional ad servers, SSP, DSP, AdExchanges, Ad Networks, Publishers, Buyers, Advertisers, Agencies, Saleshouses or any other type of online player is analyzed. This pdf is the slides I used on my defense. If you would like to know more about me and this project come over to www.ferranmv.com and feel free to ask. I love to chat!