//rhetor.dixit// MODEL FOR STRATEGIC ADVERTISING PLANNING by //disruptiVesemiOtics//

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//rhetor.dixit// MODEL FOR STRATEGIC ADVERTISING PLANNING by //disruptiVesemiOtics//

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//rhetor.dixit// MODEL FOR STRATEGIC ADVERTISING PLANNING by //disruptiVesemiOtics//

  1. 1. //rhetor.dixit//unlocking the power of rhetoric fortruly standout advertisingby //disruptiVesemiOtics//
  2. 2. “wherever there is persuasion,there is rhetoricand wherever there is meaning,there is persuasion”(Kenneth Burke)“wherever there is persuasion,there is rhetoricand wherever there is meaning,there is persuasion”(Kenneth Burke)//rhetor.dixit//
  3. 3. discover how to obtain aRHETORICALFIRST MOVERADVANTAGEfor you brandcommsdiscover how to obtain aRHETORICALFIRST MOVERADVANTAGEfor you brandcomms//rhetor.dixit//
  4. 4. metaphors, why metaphors?∞ “metaphor, metonymy, synecdoche, irony are themaster figures”∞ SAYS WHO?∞ “metaphor, metonymy, synecdoche, irony are themaster figures”∞ SAYS WHO?//rhetor.dixit//
  5. 5. humorous advertising cutsthrough.ha, ha, ha.humorous advertising cutsthrough.ha, ha, ha.//rhetor.dixit//
  6. 6. ad effectiveness studies tell you the wholestory about ad effectiveness.we also haveeconometricsto prove it.ad effectiveness studies tell you the wholestory about ad effectiveness.we also haveeconometricsto prove it.//rhetor.dixit//
  7. 7. a hyperbole in a hyperboliccontext is not a hyperbole//rhetor.dixit//
  8. 8. you won an award.who cares?you won an award.who cares?//rhetor.dixit//
  9. 9. our new corporate campaignfeatures afolktronica soundtrack.how touchy.our new corporate campaignfeatures afolktronica soundtrack.how touchy.//rhetor.dixit//
  10. 10. the ad pre-test shows higher likeability,greater recall, and we have norms toprove it.we also cleaned the data fromoverclaiming.meet the flintstones.the ad pre-test shows higher likeability,greater recall, and we have norms toprove it.we also cleaned the data fromoverclaiming.meet the flintstones.//rhetor.dixit//
  11. 11. our new tvc strikes very sensitive chords.almost archetypical, ontological.we also brought anthropologists andphenomenologists on board.our new tvc strikes very sensitive chords.almost archetypical, ontological.we also brought anthropologists andphenomenologists on board.//rhetor.dixit//
  12. 12. our tracker’s open-ended questionssuggest higher main message and adcontent recall.so what?our tracker’s open-ended questionssuggest higher main message and adcontent recall.so what?//rhetor.dixit//
  13. 13. If you think this presentation isaggressive, then send us yourcomplaints to∞grosolatos123@myway.com∞disruptivesemiotics@myway.com//rhetor.dixit//
  14. 14. //rhetor.dixit//by //disruptiVesemiOtics//

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